Recommended
More Related Content
What's hot
What's hot (13)
Similar to Story of Apple
Similar to Story of Apple (20)
Recently uploaded
Recently uploaded (20)
Story of Apple
- 1. Story of Apple By Nidhi Ahuja
- 2. Apple’s vision is to build a company that turns powerful technology into tools that are easy to use, tools that will help people realize their dreams and change the world for better.
- 3. Apple was born as a personal computers company
- 4. With a combination of skilled management, long term planning and innovative business strategies. Apple is now involved in consumer electronics and software products including music, multimedia, retail, and tablet industries Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell personal computers.
- 5. PROFILE • Established: April 1, 1976 • Founders: Steve Jobs, Steve Wozniak, Ronald Wayne • Key people: CEO – Tim Cook • Total revenue: $215.6 billion • Headquarter: California, United States • Area served: Worldwide
- 6. Today, people gather up in lines to lay their hands on the new products Apple rolls out!
- 7. How did they build such a strong brand?
- 8. But how exactly? They say..
- 9. What makes Apple, it? • Creating, producing and launching new-to-the- world products. • Creative and innovative marketing strategies. • Research & Development.
- 10. Product lines and extensions: • Mac: MacBook, MacBook Pro, MacBook Air, iMac, Mac Mini • Software: macOS, iLife, iWork, Logic Pro X, Swift Playgrounds • Apple music, iTunes • Apple TV • iPod • iPad • iPhone • Apple watch
- 11. Product Strategy
- 12. • Today product strategy is at the core of marketing strategy of Apple. • They have a competitive advantage. They produce user friendly and highly intuitive products. • They focus highly on the design. It’s simple and uniform. • Create and sustain brand loyalty through complimentary products. • Maintain brand image through premium pricing options.
- 13. Unique advertising situation for iPhones • There’s no extensive marketing strategy. • They assign a minimal advertisement budget to iPhones • Network carriers announce to their existing consumer base and target marketing on their behalf. • The product is highly valuable because of it’s popularity • The network carriers advertise for themselves if they want to capitalize their profits.
- 14. What’s their formula for advertising? Like that of McDonald’s?
- 15. The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company.
- 16. Apple isn’t just famous for its computers. It is responsible for some of the most charming adverts in history!
- 17. Research & Development • They spent more that 10 billion on R&D • They established their first directly invested research centre recently in Chine at total investment of 50 million
- 18. Apple and competition • Apple’s competitors include Samsung, Microsoft, Google and Amazon • Google competes with Apple by their Android software and smartphone range • Apple dominates with the iPads but Amazon and Microsoft are gearing up • Samsung is its largest competitor in smartphone market
- 19. What’s next for Apple?
- 20. Future & Risks • iPhone sales are declining • They are moving their focus on selling peripherals around iPhone • Apple watch wasn’t a big hit • Pushing users onto more expensive iPhone • Updates are likely to be less impressive in future • Potential for Apple now lies outside iPhones
- 21. Disclaimer Assignment as a part of internship under Prof. Sameer Mathur Prof. Sameer Mathur, IIML Nidhi Ahuja, NIT Bhopal