A surface that charge mobile phone by induction in public places. http://launchboxworkshop.eu/

2. Antoine Auriol
Sofiane Berlat
Jean-Baptiste Fremaux
Rafael F. G. Mello
The Wireless
Charging Surface
for Starbucks
1

3. Presentation Outline
• Background
• The Wireless technology
• SWOT Analysis
• Drafts
• The Product
• Business Model
2

4. Background
• Wire charging connection
• Different plugs
• Charging at home
• New technologies
(wireless – induction)
3

5. Technical Solutions
• Induction technology
• Delivers 5W at close range
• Max efficiency with coils of similar size
• No health risk
• Only works when a phone is detected => eco friendly
Magnetic field
Wireless charging device
Mobile Device
4

6. SWOT Analysis
Strengths
• Simplicity
• Wireless
• User friendly
• Compatible with multiple
devices (USB)
Weaknesses
• Doesn’t match the current
mobile phone technology
• The device occupies a
significant area
Opportunities
• Developing new related
services
• Partnership with other
business (Starbucks)
• Every mobile phone needs
charge
Threats
• Depends of the standardization
of the wireless charging
batteries
• Technology can be easy copied
by other manufactures
• Development of new / better
technologies
5

7. Draft | Covered
design
• Good protection
• Not intuitive
• Poor accessibility to the
mobile phone
• Poor design
Draft | Lamp design
• Low exposure to liquids
• Good integration with
other devices (lamp)
• Good mobile phone
accessibility
• Not suitable for coffee
tables (small)
6

8. Draft | Tray design
• Isolated area
• Doesn’t modify the
nature of the support
(table)
• Noti ntuitive place
• Poor mobile phone
accessibility
Draft | Muffin design
• Perception of protection
(device + mobile phones)
• Quick access to the
mobile phones
• Can’t use mobile phone
While charging
• Not intuitive
7

9. 8
Prototype to evaluate :
• Size
• Integration
• Exposure of the phone
• Poeple are not feared
to put iphone on the
table

10. Product designed
for a round table
• Simple Rounded Shape
• 2 devices simultaneously
• USB Plug
• Magnetic area
• User friendly for our
target
9

11. 10
Integration with Starbucks’ table

12. 11

13. 12

14. Business Model
• New service - Partnership with Starbucks
• Starbucks – well positioned brand (social gathering place)
• Pioneer in offering free mobile phone charging
• Adds more benefits for customers
• Cost (charging service) is compensated by the gain of clients, or
embedded in the price of core products line
13

15. Thank you
Questions?
14