The document proposes a wireless charging surface for Starbucks that would allow customers to charge their mobile phones while at the coffee shop. It discusses the wireless charging technology, presents some early draft designs for integrating the charger into tables, and outlines a business model where Starbucks could partner with the company to offer free wireless phone charging as a value-added customer service. The final design is a simple rounded charging unit that can power two phones simultaneously and integrates magnetically with Starbucks tables without interfering with their use.

2. Antoine Auriol
Sofiane Berlat
Jean-Baptiste Fremaux
Rafael F. G. Mello
The Wireless
Charging Surface
for Starbucks
1

3. Presentation Outline
• Background
• The Wireless technology
• SWOT Analysis
• Drafts
• The Product
• Business Model
2

4. Background
• Wire charging connection
• Different plugs
• Charging at home
• New technologies
(wireless – induction)
3

5. Technical Solutions
• Induction technology
• Delivers 5W at close range
• Max efficiency with coils of similar size
• No health risk
• Only works when a phone is detected => eco friendly
Magnetic field
Wireless charging device
Mobile Device
4

6. SWOT Analysis
Strengths
• Simplicity
• Wireless
• User friendly
• Compatible with multiple
devices (USB)
Weaknesses
• Doesn’t match the current
mobile phone technology
• The device occupies a
significant area
Opportunities
• Developing new related
services
• Partnership with other
business (Starbucks)
• Every mobile phone needs
charge
Threats
• Depends of the standardization
of the wireless charging
batteries
• Technology can be easy copied
by other manufactures
• Development of new / better
technologies
5

7. Draft | Covered
design
• Good protection
• Not intuitive
• Poor accessibility to the
mobile phone
• Poor design
Draft | Lamp design
• Low exposure to liquids
• Good integration with
other devices (lamp)
• Good mobile phone
accessibility
• Not suitable for coffee
tables (small)
6

8. Draft | Tray design
• Isolated area
• Doesn’t modify the
nature of the support
(table)
• Noti ntuitive place
• Poor mobile phone
accessibility
Draft | Muffin design
• Perception of protection
(device + mobile phones)
• Quick access to the
mobile phones
• Can’t use mobile phone
While charging
• Not intuitive
7

9. 8
Prototype to evaluate :
• Size
• Integration
• Exposure of the phone
• Poeple are not feared
to put iphone on the
table

10. Product designed
for a round table
• Simple Rounded Shape
• 2 devices simultaneously
• USB Plug
• Magnetic area
• User friendly for our
target
9

11. 10
Integration with Starbucks’ table

12. 11

13. 12

14. Business Model
• New service - Partnership with Starbucks
• Starbucks – well positioned brand (social gathering place)
• Pioneer in offering free mobile phone charging
• Adds more benefits for customers
• Cost (charging service) is compensated by the gain of clients, or
embedded in the price of core products line
13

15. Thank you
Questions?
14