APPLE TECHNOLOGY CASE ANALYSIS made by UCSG students. Explanation on the difference between disruptive and innovative technologies.

1. Faculty of Business Specialization
Catholic University of Santiago Guayaquil
International Trade and Finance Engineering
TUTORIAL WORK/ INNOVATIVE TECHNOLOGY/ APPLE INC
Business English I
TUTOR:
Max Galarza
MEMBERS:
Anthonella Valencia
Jean Carlos Zambrano
tutory grade : 8

2. Apple Inc
• Apple Inc. designs, manufactures, and
markets mobile communication and
media devices, personal computers, and
portable digital music players, and sells
a variety of related software, services,
networking solutions, and third-party
digital content and applications

3. • Apple was founded by Steve Jobs, Steve Wozniak, Ronald
Wayne in 1976
• In 1976, Steve Wozniak and Steve Jobs released the Apple I
computer. The founders incorporated the company in 1977
• Apple introduced the Macintosh in 1984, a year later Steve
Jobs resigns
• In 1997 Jobs returned as CEO
• In 1998 iMac debuted
• In 2001 the iPod was introduced
• In 2003 iTunes Store was introduced
• In 2007 the iPhone was released
• In 2008 MacBook Air was released
• In 2010 iPad was introduced
• In 2013 Mac Pro was released
Company History

4. • At Apple, innovation, product development, and
execution have been deeply intertwined with the
firm’s history and co-founder Steve Jobs’ pivotal
influence
Innovative Technologies

5. • Apple’s products and services include the iPhone
smart phone, iPad tablet computer, iPod portable
media players, and Macintosh computer line.
- Apple Inc. also has a portfolio of consumer and
professional software applications, the iOS and OS
X operating systems, iCloud and a variety of
accessory, service and support offerings.
- Apple also sells and delivers digital content and
applications through the iTunes Store
Current Products

6. The iPhone X changes the look and function of the iPhone. Before the X,
the iPhone design was frozen for years: Home button at the bottom,
thick bezels above and below the screen.
Apple’s Inc

7. ¿DISRUPTIVE TECHNOLOGY OR
INNOVATION TECHNOLOGY?
Apple’s Inc is a n innovative company because
Innovation is the key and with Apple’s team of
brilliant minds, it will continue to provide the
market with the best gadgets. When innovation
is done properly, success will surely follow.

8. ¿DISRUPTIVE TECHNOLOGY OR
INNOVATION TECHNOLOGY?
Face ID was the biggest "what
if" for the iPhone X, but the
good news is that it performs
very well, It totally replaces
Touch ID -- Apple's fingerprint
reader is nowhere to be
found on iPhone X. In order to
créate innovative products
like the Face ID in Iphone X.

9. It is important to know that Apple innovates on the
following aspects:
• Process
• Products
• Business model
• Customer experience
• Leadership
• It is all about innovation and creativity.
• The innovative strategy of Apple is the company’s
secret weapon to keep up with the competition
REASONS WHY APPLE’S INC IS
AN INNOVATIVE TECHNOLOGY

10. References
 Recuperado el 27 de Noviembre de 2017, de
http://mds.marshall.edu/cgi/viewcontent.cgi?article=142
0&context=etdMarkides, C. (23 de Diciembre de 2005).
Online Library. Recuperado el 27 de Noviembre de 2017,
de http://onlinelibrary.wiley.com/doi/10.1111/j.1540-
5885.2005.00177.x/full
 Science Direct. Recuperado el 27 de Noviembre de 2017,
de https://es.slideshare.net/RakeshKumar296/apple-
presentation-finalppt
 Stein Scott . (2007). Iphone X . Recuperado el 27 de
Noviembre de 2017, de
https://www.cnet.com/products/apple-iphone-x/review/