A brief overview of geo marketing

1. Geo-Marketing
Stay Local Stay Warm

2. What is Geo-Marketing?
 Social, Local, Mobile
 Create connections in a
specific area
 Micro Marketing Tool
 Brick & Mortar

3. Social
 Social Media Marketing
 Image
 Perception
 Customer Service

4. Local
 Geo-Targeting
 Attract close prospects
 Event Marketing
 Obtain Data

6. Smart Phones
“55% of Mobile Phone
Users in the United
States have a Smart
Phone”
http://www.comscore.com/Insights/Press_Releases/2013/3/comScore_Report
s_January_2013_U.S._Smartphone_Subscriber_Market_Share

7. Smart Phone Usage
“70% of smartphone
users frequently visit
Facebook more than half
of them check it every
day”
http://www.businessinsider.com/smartphone-usage-2013-3

8. Perspective

9. Fusion
Social
Mobile Local

10. Traditional Marketing
 Critical Outlier
 Works in harmony with
SoLoMo
 Localized

11. Impact
 Trust
 Repeat Customers
 Better Decisions
 Data
 Positive Perception
 Deep Connection with
customers