Before I get started, can you all grab your business cards and pass them to the front? I’d love to talk about branding today, but in particular, how branding has changed, thanks to digital communication, and how branding will be different in the future.
SMPS Digital Branding
Society for Marketing Professional Services Unearth Your Brand Miranda McCage, MediaSauce
Whether you request feedback or not...it’s online <ul><li>69% of people have provided feedback to a brand online, either on their website or through a 3rd-party service. </li></ul>Source: FEED Digital Experience Report, Razorfish, 2009 69% 31%
Social Media Has Shifted Who People Trust To Influence Their Decisions Source: Nielsen Global Online Consumer Survey, April 2009 Recommendations from people known 90% Consumer opinions posted online 70% Brand websites 70% Editorial content (e.g. newspaper article) 69% Brand sponsorships 64% TV 62% Newspaper 61% Magazines 59% Billboards / outdoor advertising 55% Radio 55% Emails signed up for 54% Search engine results ads 41%
The Good News <ul><li>Consumers are more receptive and actively engaged with brands than ever before. </li></ul>
<ul><li>65% of consumers say that their digital experience either positively or negatively changed their opinion about a brand. </li></ul>65% 35% 97% 3% Source: FEED Digital Experience Report, Razorfish, 2009 Of that group... 97% say that their digital experience influenced whether or not they eventually purchased a product or service from that brand.
5 Digital Engagement Ideas <ul><li>Chronicle a project </li></ul><ul><li>Meet the neighbors </li></ul><ul><li>Crowd-source ideas </li></ul><ul><li>Use niche microsites to drive traffic </li></ul><ul><li>Blog to recruit talent & gain customer loyalty </li></ul>
connect with me diasauce Miranda McCage Cell: 812.219.7428 [email_address] www.mediasauce.com OR CONNECT WITH ME ONLINE: www.facebook.com/mirandamccage www.twitter.com/mirandamccage or @mirandamccage www.linkedin.com/in/mirandamccage