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Image Recognition - MEPWord-of-Mouth BUZZ
BRICK-TO-CLICK
The New B2C Integrated Marketing Opportunity
#GetBuzzed
#IMW13
92% of consumers trust recommendations from friends.
Mobile Entry Points of BestBuzz (MEP)
4
Creative QR Code designs to match any campaign
Image Recognition and Augmented Reality- MEP
Scan Your Brand technology with BestBuzz.
Lead customers to an augmented real...
Image Recognition - MEP
Scan Seth Godin’s book cover with the
BestBuzz app. Connect with social to
buzz-in & win a free co...
Event Marketing: SOLD OUT! Case Study
8
BestBuzz Drives PAGE 1 Google SEO Results
Dashboard Management and Analytics
Case Study & Video: NYC Fashion Week
BeautiControl
New York Fashion Week
RESULTS
Avg # Friends on Facebook 912
Buzz Scans ...
Case Study: Cadillac Escalade Launch
Social Good Campaign with BestBuzz
11
Timeframe (4 weeks campaign): September - Octob...
Click to edit Master title style
SMART: BestBuzz mobile app supports the 4 major smartphone OS
MULTILINGUAL: Brands can co...
#GetBuzzed
Carrie Layne
Founder, BestBuzz
carrie@bestbuzz.bz
214-741-1887
@carrielayne
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Best buzz presentationdeck-imw-dma

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Best buzz presentationdeck-imw-dma

  1. 1. Image Recognition - MEPWord-of-Mouth BUZZ
  2. 2. BRICK-TO-CLICK The New B2C Integrated Marketing Opportunity #GetBuzzed #IMW13
  3. 3. 92% of consumers trust recommendations from friends.
  4. 4. Mobile Entry Points of BestBuzz (MEP)
  5. 5. 4 Creative QR Code designs to match any campaign
  6. 6. Image Recognition and Augmented Reality- MEP Scan Your Brand technology with BestBuzz. Lead customers to an augmented reality or mobile experience.
  7. 7. Image Recognition - MEP Scan Seth Godin’s book cover with the BestBuzz app. Connect with social to buzz-in & win a free copy of his book!
  8. 8. Event Marketing: SOLD OUT! Case Study
  9. 9. 8 BestBuzz Drives PAGE 1 Google SEO Results
  10. 10. Dashboard Management and Analytics
  11. 11. Case Study & Video: NYC Fashion Week BeautiControl New York Fashion Week RESULTS Avg # Friends on Facebook 912 Buzz Scans 46 Social Impressions 41,960 Social Clicks 1,768 Social Action Ratio 1 Scan=38 Clicks BuzzCodes printed on 100 Bags full of Product Giveaways 10 Watch how BC generated Buzz at NYC Fashion Week: http://bit.ly/NY-QR
  12. 12. Case Study: Cadillac Escalade Launch Social Good Campaign with BestBuzz 11 Timeframe (4 weeks campaign): September - October 2011 Promotion: Bold Drive to Change Lives Reward: $150,000 Media Award for charity that generated the most “buzz” over 4 weeks Buzz Campaign Winner: Taylor’s Gift, Todd and Tara Storch *BUZZ BONUS: In addition to Taylor’s Gift winning the Cadillac media award, they also increased donor registrations. When the user scanned the QR code to vote for Taylor’s Gift with BestBuzz, a message telling the user’s friends that it “only takes 60 seconds to become an organ donor” was shared on social media with a link to a mobile-friendly organ donor registration website. Over 85,000 people registered to become an organ donor through this Buzz campaign in 4 weeks.
  13. 13. Click to edit Master title style SMART: BestBuzz mobile app supports the 4 major smartphone OS MULTILINGUAL: Brands can communicate to customers in 32 languages SOCIAL: Agnostic technology allows customers to connect with multiple social networks- Facebook, Twitter, Foursquare, LinkedIn, Google+ MOBILE: Easily create and manage dynamic mobile optimized landing pages: CRM Data, Promotions, Enter to Win, Social Media, Product Info, Video, Real Time Polling, Customer Reviews, Purchases, and more … ROI: Word-of-Mouth: 25x higher CTR over Promoted/Sponsored Ads Management: Single dashboard to easily manage, control, measure and optimize marketing campaigns and messages in real-time, targeted by: actions, time, user, location and more. Integrated Marketing Checklist
  14. 14. #GetBuzzed Carrie Layne Founder, BestBuzz carrie@bestbuzz.bz 214-741-1887 @carrielayne

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