Who would be the audience for your media product?

2. To start off our research we needed
to find out who our target audience
is. For this we did a survey the
results are shown to the left in the
form of a pie chart. We asked
questions in order to find out who
would be the most likely to watch a
film like our thriller.

3. From our survey we learned that our target audience is people aged 18 and
under. This is because this was the age group that had the majority of
people that would be interested in our film. With this information we could
see that our opening addressed our original target audience. We decided to
further find out their preference on what they would liked seeing in our
opening.

4. In order to see if we addressed our target audience we first needed to find out what our target audience
wanted to see in a film. Components that we thought were important to find out were which genre of film our
audience would be most likely to watch. After this we thought it was important to find out which conventions
our audience would enjoy from our chosen genre.

5. We learned that our target audience’s top three genres of choice were comedy, horror and thriller.
We could see by this that we had addressed our target audience as if you consider their preferred
genres our opening is a combination of both thriller and horror. Our opening was a thriller and we
incorporated horror elements. This shows we addressed our target audience by combining their
favourite genres meaning they would be more likely to watch and enjoy our opening.
We learned that our target audience preferred crime and suspense and a murder which are things
that we included in our thriller opening. We could see by this that we had addressed our target
audience as they would enjoy the key components of our opening. This shows we addressed our
target audience by combining their favourite conventions meaning they would be more likely to
watch and enjoy our opening.

6. Once our survey was complete we asked
people from our target audience why they
would watch our thriller opening. Their
responses can be seen in the form of a
wordle to the left.