2. Our film has an age certificate of 15,
which will of course attract the
attention of people this age and
above, particularly between the ages
of 15 and 30. Given the 15 certificate,
we have to be careful not to include
anything that would be deemed
inappropriate for the age range.
Specifically, I suspect that people
within the lower part of this age
bracket, particularly couples, will be
attracted to our film. It is typically
young adults that are attracted to
these sorts of films, and so they
became our main target audience.
I would also suspect that people who
get a certain ‘kick’ from horror films
may also find our film appealing, by
which I mean those who like a
sudden fright or an adrenaline rush.
Age
3. Our film is not specifically
aimed at a particular gender,
although I would suspect
that it would be more
appealing to men, given that
most of the characters are
male, and they therefore
appear more relatable to
themselves. However, there
does remain the possibility
of female attendance since is
not uncommon for couples
to see horror films.
Gender
4. As mentioned before, our
target audience is mostly
composed of younger
people. Specifically, our film
is targeted at students, as
they are a likely candidate to
be horror and crime-thriller
enthusiasts. Furthermore,
younger people tend to
enjoy adrenaline rushes and
sudden scares, and so are
already highly appropriated
for our film.
Habits and Lifestyle
Scary Movie (2000) – Brenda watching ‘Shakespeare in Love’
5. We also did some pre-production research with our target audience;
primarily with questionnaires. We created a copy of our script for the
opening scene, followed by a questionnaire using Google Forms, and
uploaded this to Facebook. People could answer the questions and
then submit this to us, and we could then record and analyse their
responses. The questions we asked can be seen below, along with
some pie charts representing some of the responses.
Questionnaires
1. Name (optional)
2. Age (multiple choice)
3. Occupation (optional)
4. Do you understand the storyline of ‘From Whence He Came’?
5. If you answered ‘No’ to the above question, please explain why.
6. What genre do you think this film is?
7. Where do you think the opening scene should take place?
8. Who do you think the target audience of this film is?
9. What kind of music or sounds do you think would be suitable for this opening scene?
10. What would you expect Volnus (the killer) to look like?
11. What would you expect Frank (the victim) to look like?
12. What age certificate would you give this film? (multiple choice)
13. What do you think could be improved in this opening scene?
14. Can you think of any other films that are similar to ‘From Whence He Came’?
15. What is your overall opinion of ‘From Whence He Came’?
6. Our investigation showed us that majority of
our target audience was between the ages of
15 and 30. As a result, we tried to shape out
film around their responses, particularly with
locations, characters and conventions.
For example, when respondents were asked
about possible locations, many responses
included abandoned warehouses and poorly lit
bunkers. We therefore created “Volnus’ Lair”
to reflect these ideas, which can be seen on
the right.
Furthermore, their responses for suitable
sounds typically revolved around spooky
ambience. We therefore use this
uncopyrighted sound clip (right) to give the
scene this sense of spookiness.
How Did We Use Their Answers?
The First Scene – Volnus’ Lair…
Spooky ambience that goes with the above scene.
