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1 of 12
Creators of Web Videos for Brands and Stories for Social Media Users
We Are:
                    The people you sell to,
                     helping you sell
                     o Women
                     o Mothers
                     o Bloggers
                       B




Two Funny Brains                      www.twofunnybrains.com
We Are:

                    Writers and video producers

                    Social media users with a
                     strong and authentic online
                     presence

                    Bloggers with over 10 years
                     of online experience and
                     access to a network of more
                     than 12,000 other bloggers
                     t

Two Funny Brains                    www.twofunnybrains.com
We’re Your Audience
 Along with 42 million women,
  we are online weekly doing
  some form of social media

 We are a part of a community
  of four million women bloggers
  (as of 2011)

 We are the target consumer
  with experience and expertise
  in the market
 Two Funny Brains                  www.twofunnybrains.com
You Already Know the Audience
is Powerful
     Women accounted for
      nearly 63% of social
      media views in 2011

     Women account for
      85% of all consumer
      purchases




Two Funny Brains             www.twofunnybrains.com
How We Reach This Audience


 We use humor
  because humor sells
    o We wrap messaging in a funny
      story to make your brand
      memorable




Two Funny Brains                     www.twofunnybrains.com
Toyota Sienna
                                (The Swagger Wagon)
                                Web Campaign

                               145% jump in sales
                               (Brandchannel, Feb 3 2011)



                                ---> # of views as of March 15, 2012
                               Old Spice
                               Web Campaign

                               Sales increased 107% in
                               a month after the
                               YouTube campaign
                               (Nielsen)

                               ---> # of views as of March 15, 2012
Other brands are having success with humor and you can too.
How We Reach This Audience




     We use video because online attention spans are
      short
     Video encourages pass-along views

Two Funny Brains                        www.twofunnybrains.com
How We Reach This Audience

                    We don’t hit the audience
                     over the head with too much
                     product info

                    We create social videos, not
                     commercials




Two Funny Brains                      www.twofunnybrains.com
What We Do

   Consult
   Write
   Produce
   Market




Two Funny Brains   www.twofunnybrains.com
Bios
                    Jessica Bern, a former stand-up comic and
                     improv actor. Blogging and vlogging since
                     2008. Worked with Kodak, Seventh
                     Generation, Ouidad and more. Noted
                     speaker on video and humor writing.


                    Debbie Anderson, a freelance writer and
                     editor, former professional copywriter, and
                     media and communications specialist.
                     Blogger since 2001; worked on campaigns
                     for Dannon, T.Rowe Price, and SkincareRx.
                     Co-writer of humor web series, BlogThis!,
                     created and produced by Two Funny Brains
                     partner, Jessica.

Two Funny Brains                                  www.twofunnybrains.com
Contact Us



      Website:
        o www.twofunnybrains.com
      Twitter:
        o @twofunnybrains
      Email:
        o Twofunnybrains@yahoo.com
      Phone:
        o 213-810-9077


Two Funny Brains                     www.twofunnybrains.com

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Twofunnybrains march19deb

  • 1. Creators of Web Videos for Brands and Stories for Social Media Users
  • 2. We Are:  The people you sell to, helping you sell o Women o Mothers o Bloggers B Two Funny Brains www.twofunnybrains.com
  • 3. We Are:  Writers and video producers  Social media users with a strong and authentic online presence  Bloggers with over 10 years of online experience and access to a network of more than 12,000 other bloggers t Two Funny Brains www.twofunnybrains.com
  • 4. We’re Your Audience  Along with 42 million women, we are online weekly doing some form of social media  We are a part of a community of four million women bloggers (as of 2011)  We are the target consumer with experience and expertise in the market Two Funny Brains www.twofunnybrains.com
  • 5. You Already Know the Audience is Powerful  Women accounted for nearly 63% of social media views in 2011  Women account for 85% of all consumer purchases Two Funny Brains www.twofunnybrains.com
  • 6. How We Reach This Audience  We use humor because humor sells o We wrap messaging in a funny story to make your brand memorable Two Funny Brains www.twofunnybrains.com
  • 7. Toyota Sienna (The Swagger Wagon) Web Campaign 145% jump in sales (Brandchannel, Feb 3 2011) ---> # of views as of March 15, 2012 Old Spice Web Campaign Sales increased 107% in a month after the YouTube campaign (Nielsen) ---> # of views as of March 15, 2012 Other brands are having success with humor and you can too.
  • 8. How We Reach This Audience  We use video because online attention spans are short  Video encourages pass-along views Two Funny Brains www.twofunnybrains.com
  • 9. How We Reach This Audience  We don’t hit the audience over the head with too much product info  We create social videos, not commercials Two Funny Brains www.twofunnybrains.com
  • 10. What We Do  Consult  Write  Produce  Market Two Funny Brains www.twofunnybrains.com
  • 11. Bios  Jessica Bern, a former stand-up comic and improv actor. Blogging and vlogging since 2008. Worked with Kodak, Seventh Generation, Ouidad and more. Noted speaker on video and humor writing.  Debbie Anderson, a freelance writer and editor, former professional copywriter, and media and communications specialist. Blogger since 2001; worked on campaigns for Dannon, T.Rowe Price, and SkincareRx. Co-writer of humor web series, BlogThis!, created and produced by Two Funny Brains partner, Jessica. Two Funny Brains www.twofunnybrains.com
  • 12. Contact Us  Website: o www.twofunnybrains.com  Twitter: o @twofunnybrains  Email: o Twofunnybrains@yahoo.com  Phone: o 213-810-9077 Two Funny Brains www.twofunnybrains.com

Editor's Notes

  1. Sources: The Jun Group and She-conomy.com
  2. Source: emarketer.com