This document discusses how digital media can be used to build brands, causes, and constituencies. It provides case studies of how consumer brands like Maggi, Nescafe, and Mad Over Donuts effectively used social media. It also examines impactful social causes like Satyamev Jayate and the death of Savita Halappanavar that sparked online conversations. The document concludes by offering seven pointers for organizations to effectively engage audiences on social media, such as choosing appropriate channels, identifying staff roles, customizing messages for different segments, being consistent and personal in tone, spreading content to leave a footprint, and truly engaging with audiences rather than just advertising.
Can you contribute to a child’s education through your waste?
How we used one campaign to spread the message of
Saving the Environment & Educating Children
Social media activity summaries in Indonesia, June 2013.
Contact @pitra via Twitter if you need more info.
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- Get to know more on Indonesia’s users in many social media channels.
- Recapping most commercial campaign study cases in Indonesia 2012.
- Music, cinema, and social causes in Indonesia’s social mediasphere.
- Concerns on the openness of social media in Indonesia.
Order "Social Media Landscape in Indonesia 2012" white book at https://www.strategocorp.com/socialmedia2012/
Creating Share-Worthy Content for Your Social Media StrategySocially Authentic
Strong content is essential to a successful social media strategy. In this presentation, you will learn:
--> The 4 elements of share-worthy content including the importance of an emotional connection and a relevant call-to-action
-->Best practices for creating strong status updates, photos, videos, infographics and blog posts
--> How to design a holistic content design process that includes planning, assigning, creating, editing, approving, scheduling, publishing and analyzing content.
This presentation was designed and delivered by Tracy Samantha Schmidt, the founder of Socially Authentic, a social media education consultancy. Learn more about us at SociallyAuthentic.com.
Can you contribute to a child’s education through your waste?
How we used one campaign to spread the message of
Saving the Environment & Educating Children
Social media activity summaries in Indonesia, June 2013.
Contact @pitra via Twitter if you need more info.
----------------------
- Get to know more on Indonesia’s users in many social media channels.
- Recapping most commercial campaign study cases in Indonesia 2012.
- Music, cinema, and social causes in Indonesia’s social mediasphere.
- Concerns on the openness of social media in Indonesia.
Order "Social Media Landscape in Indonesia 2012" white book at https://www.strategocorp.com/socialmedia2012/
Creating Share-Worthy Content for Your Social Media StrategySocially Authentic
Strong content is essential to a successful social media strategy. In this presentation, you will learn:
--> The 4 elements of share-worthy content including the importance of an emotional connection and a relevant call-to-action
-->Best practices for creating strong status updates, photos, videos, infographics and blog posts
--> How to design a holistic content design process that includes planning, assigning, creating, editing, approving, scheduling, publishing and analyzing content.
This presentation was designed and delivered by Tracy Samantha Schmidt, the founder of Socially Authentic, a social media education consultancy. Learn more about us at SociallyAuthentic.com.
Its crazy when your videos go viral. Learn what kind of videos go viral and how. Social Squared is a full service digital media agency that makes cool videos go viral. Learn from the experts.
Search Engine Optimization (SEO) helps search engines find and rank your site higher than the millions of other sites in response to a search query. Thus, SEO helps you get traffic from search engines.
This presentation covers all the vital information you need to know about Search Engine Optimization.
This presentation talks about the importance of creating share worthy content. If content is worth sharing, the brand gets a positive word of mouth and remains in public memory.
10 Mistakes Brands & Causes Make When Creating ContentBen Stroup
Brands, businesses, and causes make common mistakes when they create content. By recognizing the sources of those mistakes, you can improve the effectiveness your content. Learn How to Use Content To Move People to Action: http://goo.gl/us0z3
Futuready Media is a full service digital media agency founded by IIM alumni. We work at the confluence of technology, marketing and design. We are a passionate, client-focused and results driven team; eager to deliver the most creative and innovative marketing solutions.
'The Rise of Visual Social Media' is an effort by Social Squared - a full service digital media agency that works across owned, bought and earned media.
10 things that make you look dumb on Facebook. Futuready Media
10 things that make you look dumb on Facebook is an effort by Social Squared - a full service digital media agency that works across owned, bought and earned media.
Social Squared www.socialsquared.in is a full service digital media agency based in Mumbai, India. Founded by IIM alumni, it works in owned, bought & earned media.
This presentation is a set of learnings about social media & life providsed by Aiko - the most wonderful dog ever!
Social Squared presents 21 ideas that changed marketing forever.
These ideas have shaped not only changed the brand marketers's approach, they have transformed our culture too.
Please feel free to share.
Case Study : Website Development for Bloody Mary Futuready Media
Bloody Mary is a young online marketing performance agency who approached Social Squared for their website development.
Social Squared, a full service digital media agency helped Bloody Mary with a website that is new & youthful
This is a presentation that I gave recently on a brands' perspective towards funding environment or other social causes. Two key arguments of the presentation are a) these days brands tend to put their money into causes aligned with the overall strategy of the brand and b) that there is a lot of competition for that funding. Like most of my presentations, this one needs a talking head to explain the individual slides. I have tried to reduce this need slightly by putting a commentary sentence at the bottom of several of the slides.
Basic Practice - Social Media for BusinessSocial Lab
Basic practice social media for business and commerce. Presented to 25 coorporate brands marketing manager and PR in Balikpapan on 2014. Visit us on ww.soclab.co
Its crazy when your videos go viral. Learn what kind of videos go viral and how. Social Squared is a full service digital media agency that makes cool videos go viral. Learn from the experts.
Search Engine Optimization (SEO) helps search engines find and rank your site higher than the millions of other sites in response to a search query. Thus, SEO helps you get traffic from search engines.
This presentation covers all the vital information you need to know about Search Engine Optimization.
This presentation talks about the importance of creating share worthy content. If content is worth sharing, the brand gets a positive word of mouth and remains in public memory.
10 Mistakes Brands & Causes Make When Creating ContentBen Stroup
Brands, businesses, and causes make common mistakes when they create content. By recognizing the sources of those mistakes, you can improve the effectiveness your content. Learn How to Use Content To Move People to Action: http://goo.gl/us0z3
Futuready Media is a full service digital media agency founded by IIM alumni. We work at the confluence of technology, marketing and design. We are a passionate, client-focused and results driven team; eager to deliver the most creative and innovative marketing solutions.
'The Rise of Visual Social Media' is an effort by Social Squared - a full service digital media agency that works across owned, bought and earned media.
10 things that make you look dumb on Facebook. Futuready Media
10 things that make you look dumb on Facebook is an effort by Social Squared - a full service digital media agency that works across owned, bought and earned media.
Social Squared www.socialsquared.in is a full service digital media agency based in Mumbai, India. Founded by IIM alumni, it works in owned, bought & earned media.
This presentation is a set of learnings about social media & life providsed by Aiko - the most wonderful dog ever!
Social Squared presents 21 ideas that changed marketing forever.
These ideas have shaped not only changed the brand marketers's approach, they have transformed our culture too.
Please feel free to share.
Case Study : Website Development for Bloody Mary Futuready Media
Bloody Mary is a young online marketing performance agency who approached Social Squared for their website development.
Social Squared, a full service digital media agency helped Bloody Mary with a website that is new & youthful
This is a presentation that I gave recently on a brands' perspective towards funding environment or other social causes. Two key arguments of the presentation are a) these days brands tend to put their money into causes aligned with the overall strategy of the brand and b) that there is a lot of competition for that funding. Like most of my presentations, this one needs a talking head to explain the individual slides. I have tried to reduce this need slightly by putting a commentary sentence at the bottom of several of the slides.
Basic Practice - Social Media for BusinessSocial Lab
Basic practice social media for business and commerce. Presented to 25 coorporate brands marketing manager and PR in Balikpapan on 2014. Visit us on ww.soclab.co
Above presentation is a SAMPLE proposal for creating a Social Media Content Strategy. This is a random brand chosen by me out of my personal choice and I am in no way associated with this brand. Its a light, fun presentation.
Green America presents The Open Brand: Beyond Green WashingEarthsite
Sustainability Marketing in a World of Radical Transparency.
Social media technology is driving the shift towards a more open culture, a more open government, and most notably, a more open way of marketing. People are Twittering about your brand right now and the way you respond today will determine the future of brand management.
At the same time, corporate sustainability marketing initiatives are getting labeled as green washing because they lack transparency that is foundational to building authentic brand trust.
In this talk, you will learn how to leverage social media technology to be an Open Brand leader, transcending green washing and building trusted relationship with your customers. See current case studies of corporate green initiatives that have succeeded and failed. Learn how to show your green, authentically.
Thailand Social Media Trend and How to make it right
Speak at the iStart event, Thailand
PART 1
Trend and facts of social media in Thailand
PART 2
Theory and Strategy on how it make it right.
Credits: some slides curated from
http://www.slideshare.net/zocialinc?utm_campaign=profiletracking&utm_medium=sssite&utm_source=ssslideview
http://www.slideshare.net/dougkessler/crap-the-content-marketing-deluge
The New Rules of Marketing: Paid, Owned and EarnedGood Grains
Zack Swire of SWIRE & eGood, and Chelsea Segal of Targetwise share their stories and insights (+ learnings from influential voices that inspire them) on 'The New Rules of Marketing: Paid, Owned and Earned'. Understanding your story, your why and your purpose must come first. Then, you can work to be more effective at amplifying your marketing message with the right media mix, maximizing the success of media dollars, and cutting through the clutter to drive your business.
Marketing Through Generations: Masterclass by Hetvi Kamdar for Purpose StudiosPurposeStudios
How do you successfully market to the Gen-Z and Millennials? What strategies should you use? In this presentation, we cover everything from statistics to theories about the best ways to create engaging digital content for all the generations.
References:
The Gen Z Frequency: How Brands Tune In and Build Credibility - Derek E. Baird and Gregg L. Witt
Gen Z Effect: The Six Forces Shaping the Future of Business - Dan Keldsen and Tom Koulopoulos
Marketing to Gen Z - 5 things you need to know - https://www.youtube.com/watch?v=pG-vm2fxJYU
Marketing to the Unmarketable- https://www.youtube.com/watch?v=8XGQmzywsPU
https://www.socialsamosa.com/2021/11/netflix-india-red-notice-marketing-strategy/
Digital India - What It Means For Your Brand's Digital Marketing StrategyFutuready Media
The young India today considers high speed internet as a core utility, a plethora of choices as a necessity and speed and ease as must-haves.
This presentation highlights insights about numbers and the scale to assist you set the digital strategy for your brand.
Digital Media Trends to Watch Out for in 2014Futuready Media
What are the digital media trends you should watch out for in the year 2014?
This presentation is an effort by Social Squared, a full service digital media agency helped.
10 Steps To Make Your Email Marketing A Success. Futuready Media
'10 Steps To Make Your Email Marketing A Success' is an effort by Social Squared - a full service digital media agency that works across owned, bought and earned media.
8 Social Media Lessons from Sports is an effort by Social Squared - a full service digital media agency that works across owned, bought and earned media.
Social Media is critical in determining the success of any event. Event organizers must use social media effectively to generate awareness, drive footfalls, engage the audience & proliferate content.
Social Squared is a digital media agency helps organizations tap into the power of social media & create awareness about the events, workshops, conferences, etc.
Social Squared works closely with event organizers to make their events a success.
Social Squared is a new media agency formed by IIM alumni that works in digital media marketing and management & is based out of Mumbai. Founded by Nikesh Rathi & Amey Asuti.
15. overview
Building brands online
3 case studies of consumer brands
Causes
Stories that shook billions
Social media for non-profits
Actionable pointers that’ll work for you
20. Maggi’s, 2000’s
Resistance by age
health + happiness
0 --- Age --- 80
21. objective
Emphasize the personal bond
that people had with Maggi
over their lifetime
Maggi became Meri Maggi (My Maggi)
A 360 degree campaign to encourage people to
share their stories
39. ideas
Don’t advertise
Engage with your target group – young adults
Make them feel special:
- Personal conversation
- Contests – wear orange today, walk into our store
& get a free donut!
Give them a story to tell
40.
41.
42.
43. ideas
Don’t advertise
Engage with your target group – young adults
Make them feel special:
- Personal conversation
- Contests – wear orange today, walk into our store
& get a free donut!
Give them a story to tell
45. About the show
Social conscience
A talk show produced by Aamir Khan productions
First Indian TV show ever to be simultaneously
aired on 5 private networks & a national broadcast
Simultaneously telecasted in 6 different languages
Concept of the show was kept under wraps until
the first episode was aired on May 6th, 2012
54. Learning
People are no longer passive
They react about issues
For the first time ever:
- They can vent their feelings
- They can participate
Give them a chance to come forward
Society took notice, governments took action.
63. Impact
Public uses social media to
push for new legislation
Photos and links to resources appeared on
Facebook and Twitter, where #savita and #ripsavita
trended for the two weeks.
Ireland is just one of more than 128 countries
where abortion is illegal or severely restricted.
Pro-life vs. pro-choice came alive again.
68. Website
Facebook – largest social network
LinkedIn – professional network
Twitter – short messages
YouTube - videos
Blog – blogger/Wordpress
Slideshare – presentations
Wikipedia
69. 2
Identify people in
your organization
to execute.
70. 3
Segment your
audience &
customize your
messages.
82. Social Squared is a full service digital media
agency from mumbai, india.
Founded in 2010 by IIM alumni, we are a young
team of digital media enthusiasts, hackers &
marketers.
Social Squared works across all the 3 digital media:
1.Owned 2.Bought 3.Earned