Social Media What The Heck Is It All About?

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Social Media What The Heck Is It All About?

  1. 1. What the heck is Social Media all about? LBi’s Social Media Afternoon – Brussels, July 9th, 2009 José Fernandez - Client Service Director Pierre Somers – Senior Consultant Building Believable Brands
  2. 2. AGENDA 3)What’s important? 4)The Problem 5)The Solution 6)Definition of Social Media 7)Key attitudes & values 8)How do marketeers use Social Media? 9)How powerfull is Social Media? 10)Threats & Opportunities 11)Questions Building Believable Brands
  3. 3. 1. What’s important? José Fernandez - Client Service Director Pierre Somers – Senior Consultant Building Believable Brands
  4. 4. About LBi The leading digital agency in Europe ... >160M turnover... >1500 employees... 12 Countries... 35 offices... Vision... Values... Brand... Awards…Products... Nice ... but it doesn’t really matter! Building Believable Brands
  5. 5. About your company ... Turnover... Number of employees... Number of countries... Number of offices... Vision... Values... Brand... Awards… Products... Yes, it’s important, but does it really matter? Building Believable Brands
  6. 6. If our/your company doesn’t really matter... What ? Does Matter ? …WHAT Yes, We ? Building Believable Brands
  7. 7. YOUR CUSTOMER IS IMPORTANT And... He wants to have fun. He wants to get added value. He even wants to be part of a community... and get engaged Building Believable Brands
  8. 8. 2. The Problem Building Believable Brands
  9. 9. This is your brand today Your Brand Building Believable Brands
  10. 10. Today an average person sees 4.000 ads a day Less than 18% of TV Ads produce revenue 90% of people skip TV Commercials Building Believable Brands
  11. 11. Consumers vs your brand – Web 0->1.0 Your Brand The old world Building Believable Brands
  12. 12. Customers aren’t listening anymore The old world was about control The broadcast of the few has given way to the narrowcast of the many Building Believable Brands
  13. 13. Consumers are are interacting with each other Building Believable Brands
  14. 14. You can’t solve problems & challenges of today with the answers of yesterday Building Believable Brands
  15. 15. It’s not exactly a dialogue anymore! http://www.youtube.com/watch?v=heSudg-tfIk Building Believable Brands
  16. 16. 3. The Solution Join their conversation Building Believable Brands
  17. 17. Consumers vs your brand – Web 2.0 Your Brand The new world Building Believable Brands
  18. 18. 4. Definition Social Media = people having conversations online people meeting & talking online Building Believable Brands
  19. 19. 4a. Who is everybody participating? Building Believable Brands
  20. 20. 4b. What are we sharing? Content syndication (RSS – Mainly organizations ) Opinions (Blogs - Predominantly Text - Mainly from individuals – Comments) Podcasts (Audio file delivered via RSS – Portable - User Value Profiles (LinkedIn, Facebook, Netlog, …) Messages (Chat, Dialogues,MSN, Micro Blogging, Forums, Twitter, Status, …) Presentations (Slideshare, …) Wiki’s (Wikipedia, …) Bookmarks (Del.icio.us, …) Photos (Flickr, …) Videos (YouTube,…) Widgets Virtual Worlds Building Believable Brands
  21. 21. 4c. Why do we share? After all, we all are social animals! 14% only do trust advertisement/Brands 78% of people do TRUST recommendations from peers So we really like to share our experiences Building Believable Brands
  22. 22. 5. Key Attitudes & Values Listen Honesty Share Positivism Participate Openess Collaborate Consistency Dialogue Added Value Engage Trust Empower Speed of execution Relevancy Authenticity Building Believable Brands
  23. 23. Support their creative conversation Building Believable Brands
  24. 24. Listen to your customers Join their dialogue Engage consumers on their terms Building Believable Brands
  25. 25. 6. How do marketeers use social media? Building Believable Brands
  26. 26. 7. How powerfull is Social Media? Wikipedia > Encyclopedia Brittanica YouTube >100M videos from ordinary people Blogger >200.000 blogs by people just like you Elections & protest in Iran Building Believable Brands
  27. 27. 8. Threat or opportunity? Building Believable Brands
  28. 28. 8a. Threats Help! We are not in control anymore! Communities are created without my conscent Company processes are not ready Employees/company cultures are not ready This will need a new attitude from everybody involved! Building Believable Brands
  29. 29. 8b. Opportunities  Listen again to your consumers for a small budget  You can start a dialogue for less than 0,2 FTE (Social Media managers, Conversation Manager, …)  Customer Support  Product Design  Human Resources  Sales Building Believable Brands
  30. 30. Listen to & join their conversations Build honest relationships with your audience / customers Start an ongoing dialogue with your customer Search for Brand Advocates and empower them! Evolve, Engage and empower your communities Building Believable Brands
  31. 31. Thank you! Now we want to listen to you... Answer your questions ... And start a dialogue! Contact: LBi Belgium : www.twitter.com/LBiBelgium Building Believable Brands

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