Storytelling as a Marketing Tool: Preparing for Your 2016 Marketing CampaignJulia Campbell
Storytelling has been receiving a lot of hype lately both as a marketing strategy and as an effective way to engage audiences on social media. Brands and businesses are getting their stories out there – stories about their origins, their values, their customers. In this increasingly competitive landscape for customer attention and support, getting people to notice and to hear your message can seem impossible.
Digital and visual storytelling tactics such as photos, videos and infographics can help your business cut through the clutter. This seminar will detail key steps that you can take to craft your story using digital tools like social media, blogs and video.
Twitter is Counter-Propaganda. Doyoufollowme?Eric Hayward
Presentation from 12/09 Cool Twitter Conference, Mpls
-How my brother invented Tweeting
-Why shared participation vs. propaganda
-What big brands are doing (badly)
-Home Depot gets it
-Businesses shouldn't use Twitter for business
-If they can't help themselves here are a few ideas
-Be authentic
-Stay out of the way
-"Following" as a great metaphor
-#doyoufollowme?
Has #BabaRamdev led #Patanjali just turned BOP into the new FOP?. Are only the traditional natural Indian FMCG & FMHG brands under threat or does a Unilever, a Nestle and a P&G will also feel the heat.
A strategic provoctaion from @wolfzhowl #wolfSIGHTS
Storytelling as a Marketing Tool: Preparing for Your 2016 Marketing CampaignJulia Campbell
Storytelling has been receiving a lot of hype lately both as a marketing strategy and as an effective way to engage audiences on social media. Brands and businesses are getting their stories out there – stories about their origins, their values, their customers. In this increasingly competitive landscape for customer attention and support, getting people to notice and to hear your message can seem impossible.
Digital and visual storytelling tactics such as photos, videos and infographics can help your business cut through the clutter. This seminar will detail key steps that you can take to craft your story using digital tools like social media, blogs and video.
Twitter is Counter-Propaganda. Doyoufollowme?Eric Hayward
Presentation from 12/09 Cool Twitter Conference, Mpls
-How my brother invented Tweeting
-Why shared participation vs. propaganda
-What big brands are doing (badly)
-Home Depot gets it
-Businesses shouldn't use Twitter for business
-If they can't help themselves here are a few ideas
-Be authentic
-Stay out of the way
-"Following" as a great metaphor
-#doyoufollowme?
Has #BabaRamdev led #Patanjali just turned BOP into the new FOP?. Are only the traditional natural Indian FMCG & FMHG brands under threat or does a Unilever, a Nestle and a P&G will also feel the heat.
A strategic provoctaion from @wolfzhowl #wolfSIGHTS
A few random thoughts about influencers and brand advocates from Michael Paredrakos The Curious Brain . Our presentation at the Brand Advocacy conference of Marketing week in Greece. A big thanks to www.theshelf.com/ https://blog.pagefair.com ,http://www.tapinfluence.com/ for their amazing info. Go check them out. Images are from all over the internet if one is yours and you want me to take it down just let me know :-) Stay Curious
Marketing Innovation 2018 - Using Data To Change Thousands Of LivesDanny Denhard
I spoke at the Digital marketing innovation summit back in October 2018, here is my look at how you could leverage marketing and data to positively change thousands of lives. It is how many brands use USP's and design tactics to wow and keep delighting their users. It includes how the team and I make small changes and use true growth mindset to make real impact
The Social Retailer: what ‘social’ means for the future of commerceTara Hunt
Most retailers are having a tough enough time keeping their inventory fresh and up to date, let alone trying to figure out how to leverage the newest, latest, greatest social platform for reaching potential customers. The good news is that leveraging the social web isn't about hopping on the newest, latest, greatest social platform. It's about thinking about your business - internally and externally - as a social organization. And what does that mean? Tara Hunt, one of the pioneers of the social web will talk about how to become a social organization without having to keep up with Twitter and how harnessing the innate socialness of the web can help you connect with your customers and build your business.
Everyone needs to come back stronger. Marketing and marketing budgets will be challenged or removed, here are a number of actionable ways to put your brand front and centre to drive business change for short and long term success.
If you are a business owner, your brand had better be on social media or you are missing out on one of the most affordable, effective, and loyalty-building tools out there. For the most part, entrepreneurs of all ages are in agreement that social media isn’t going anywhere and needs to be a priority. But where we start to see things differently is when you look at the different definitions of what good social media content is. We’ve seen it all - the good, the bad, and the ugly. So we thought it would be a good idea to share some best practices in reverse.
10 Ways Ecommerce Brands Can Increase Traffic And Sales With FacebookReferralCandy
Shopify's blog is always a great source of useful, actionable content. When we discovered Mark Macdonald's "10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook", we simply had to give it our signature visual treatment. Enjoy!
Fast isn't fast enough. (an e-book written and created in three hours)edward boches
Welcome to the second annual “We Wrote a Book in Three
Hours” exercise. To test their creativity, content generating
prowess, collaborative skills and ability to think fast, I asked
students in Strategic Creative Development (a course at Boston
University’s College of Communication) to conceive, write,
sketch and produce this little ebook in three hours. Give or
take a couple of minutes. They had no idea where it would
take them or how they would get there. But here it is. Some
thoughts about who they are as a generation, how they’ve
embraced the age of digital disruption and what it means as
they exit their college years and enter
For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions, are brand loyalists, have complex, multiple lives because of ever-increasing responsibilities: from running households, to caring for aging parents, raising children, and managing thriving careers and businesses. Make women join your brand, build lasting, meaningful relationships with them, recognize their ever-growing needs, both personal and professional, and EVEolutionize your business before it’s too late!
Scattered Roses
Writing posts is a sweet challenge. It has its ups and downs. More it is like riding waves you go up and thin sink. The challenge of writing is a self-renewing one because writers keep thinking of new ideas that are worthy of writing about.
An author who puts his/her mind in writing sees them as scattered roses. A new post floats and old down get scattered like roses on running water. The current carries them away.
For this reason I care to collect my posts in e-books so that they may be kept and if they get carried they do collectively. An e-book allows their linkages, staying together, seeing the linkages among the posts, their chronological order and how an idea blossoms into another idea. Their linkages become more evident.
I offer my juice of mind free for the interested reader.
I hope you find the juice to your taste
Instagram Strategy for Brands.
This slideshare will help you think step-by-step strategically.
Brandmentalist.com
Brandmentalist.Quora.com
Tweet @Brandmentalist
Below are key essentials for networking:
1. Know your worth: Identity is key. Knowing yourself helps to better connect with others.
2. Be People Oriented: Value people for who they are first, not only what they have.
3. Networking is a lifestyle. Don't wait events or meetings to switch on your "networking mode". Be on it always. Your neighbors, colleagues, people you meet in the street, are your network. Don't minimize people for you don' know the future.
4. Adopting a servant attitude will always influence your altitude. Always look out for a way to help others everyday. This servant attitude not only contribute to your happiness but brings fulfilment. We earn and learn more by sharing and giving.
5. Always be grateful. Learn to say "Thank you" and appreciate those who are caring and helping you achieve your goals. It motivates them to do more for you.
6. Be patient: As you give, don't expect the harvest to come fast. It may happen but it would usually come when you expect it the less.
A few random thoughts about influencers and brand advocates from Michael Paredrakos The Curious Brain . Our presentation at the Brand Advocacy conference of Marketing week in Greece. A big thanks to www.theshelf.com/ https://blog.pagefair.com ,http://www.tapinfluence.com/ for their amazing info. Go check them out. Images are from all over the internet if one is yours and you want me to take it down just let me know :-) Stay Curious
Marketing Innovation 2018 - Using Data To Change Thousands Of LivesDanny Denhard
I spoke at the Digital marketing innovation summit back in October 2018, here is my look at how you could leverage marketing and data to positively change thousands of lives. It is how many brands use USP's and design tactics to wow and keep delighting their users. It includes how the team and I make small changes and use true growth mindset to make real impact
The Social Retailer: what ‘social’ means for the future of commerceTara Hunt
Most retailers are having a tough enough time keeping their inventory fresh and up to date, let alone trying to figure out how to leverage the newest, latest, greatest social platform for reaching potential customers. The good news is that leveraging the social web isn't about hopping on the newest, latest, greatest social platform. It's about thinking about your business - internally and externally - as a social organization. And what does that mean? Tara Hunt, one of the pioneers of the social web will talk about how to become a social organization without having to keep up with Twitter and how harnessing the innate socialness of the web can help you connect with your customers and build your business.
Everyone needs to come back stronger. Marketing and marketing budgets will be challenged or removed, here are a number of actionable ways to put your brand front and centre to drive business change for short and long term success.
If you are a business owner, your brand had better be on social media or you are missing out on one of the most affordable, effective, and loyalty-building tools out there. For the most part, entrepreneurs of all ages are in agreement that social media isn’t going anywhere and needs to be a priority. But where we start to see things differently is when you look at the different definitions of what good social media content is. We’ve seen it all - the good, the bad, and the ugly. So we thought it would be a good idea to share some best practices in reverse.
10 Ways Ecommerce Brands Can Increase Traffic And Sales With FacebookReferralCandy
Shopify's blog is always a great source of useful, actionable content. When we discovered Mark Macdonald's "10 Ways Ecommerce Brands Can Increase Traffic And Sales With Facebook", we simply had to give it our signature visual treatment. Enjoy!
Fast isn't fast enough. (an e-book written and created in three hours)edward boches
Welcome to the second annual “We Wrote a Book in Three
Hours” exercise. To test their creativity, content generating
prowess, collaborative skills and ability to think fast, I asked
students in Strategic Creative Development (a course at Boston
University’s College of Communication) to conceive, write,
sketch and produce this little ebook in three hours. Give or
take a couple of minutes. They had no idea where it would
take them or how they would get there. But here it is. Some
thoughts about who they are as a generation, how they’ve
embraced the age of digital disruption and what it means as
they exit their college years and enter
For any business to survive today, it needs to understand how to market to women. The fact is women make 80% of all purchasing decisions, are brand loyalists, have complex, multiple lives because of ever-increasing responsibilities: from running households, to caring for aging parents, raising children, and managing thriving careers and businesses. Make women join your brand, build lasting, meaningful relationships with them, recognize their ever-growing needs, both personal and professional, and EVEolutionize your business before it’s too late!
Scattered Roses
Writing posts is a sweet challenge. It has its ups and downs. More it is like riding waves you go up and thin sink. The challenge of writing is a self-renewing one because writers keep thinking of new ideas that are worthy of writing about.
An author who puts his/her mind in writing sees them as scattered roses. A new post floats and old down get scattered like roses on running water. The current carries them away.
For this reason I care to collect my posts in e-books so that they may be kept and if they get carried they do collectively. An e-book allows their linkages, staying together, seeing the linkages among the posts, their chronological order and how an idea blossoms into another idea. Their linkages become more evident.
I offer my juice of mind free for the interested reader.
I hope you find the juice to your taste
Instagram Strategy for Brands.
This slideshare will help you think step-by-step strategically.
Brandmentalist.com
Brandmentalist.Quora.com
Tweet @Brandmentalist
Below are key essentials for networking:
1. Know your worth: Identity is key. Knowing yourself helps to better connect with others.
2. Be People Oriented: Value people for who they are first, not only what they have.
3. Networking is a lifestyle. Don't wait events or meetings to switch on your "networking mode". Be on it always. Your neighbors, colleagues, people you meet in the street, are your network. Don't minimize people for you don' know the future.
4. Adopting a servant attitude will always influence your altitude. Always look out for a way to help others everyday. This servant attitude not only contribute to your happiness but brings fulfilment. We earn and learn more by sharing and giving.
5. Always be grateful. Learn to say "Thank you" and appreciate those who are caring and helping you achieve your goals. It motivates them to do more for you.
6. Be patient: As you give, don't expect the harvest to come fast. It may happen but it would usually come when you expect it the less.
I gave this presentation August 2012 at the Social Media Intelligence Summit in San Francisco. This presentation does not lay out your B2C social media strategy for you. Instead, it takes a bigger look at why you are using social media in the first place, and how it is serving your business goals. This presentation originally contained no written words. I added in the spoken portion as text so that it makes sense online.
Cool Confidence Created: A Diva's Guide to Promoting a Positive Online ImageKelly Galanis
Social media has immersed itself into our lives, having become one of the fastest, most widely used methods of communication and interaction in history. We use it to connect with friends old and new, share updates, think out loud, play games, and interact. What about the professional side of social media? How do we as business owners maintain a balance with our online profiles that we share with friends and colleagues?
Social media sites such as LinkedIn, Facebook pages, and Twitter are quickly becoming the most popular way to promote yourself and your business professionally online. This discussion will take us on a tour of these sites - how they works, who uses it, best practices, and how you as a professional businesswoman can use it to benefit your personal and professional goals. We will examine the good, the bad, and yes...the ugly, as we explore these multi-faceted professional networking sites that have taken over the Interweb. We will also discuss how to best develop a confident social online image for you and your company by using some key tips and tricks to put you most confident, positive foot forward for all to see.
BU504 - Integrated Marketing Communications
Instructor: Michelle K. Bonny
Southern States University
Week 3 – Discussion Question
Bruna Martins
As a consumer, do you believe yourself to be highly influenced by brand communication that effectively manages messages that are aimed at presenting product(s) as part of a desirable lifestyle? Also, from this perspective, do you agree with the statement in the article that, "You can buy what’s in the photo, but what you’re really hoping to purchase is access to that lifestyle"? Explain your point of view as a consumer, with reference to your own use of, or experience with, social media platforms, such as Instagram, in which brand messages offer connections to an "ideal" or "dream" life.
As a consumer, I believe I’m highly influenced by brand communication, specially on Instagram, because I’m always there, checking the news about my friends, famous people or products.
Instagram is a simple way to capture and share the world’s moments. You can follow your friends and family to see what they’re up to, and discover accounts from all over the world that are sharing things you love. There is over 500 million people on Instagram and they can express themselves by sharing all the moments of the day but is also a great tool for brand communication.
I totally agree with the statement in the article that says: "You can buy what’s in the photo, but what you’re really hoping to purchase is access to that lifestyle"?. I agree because Instagram make us feel like all the people in the world are enjoying their lives, make us feel like they are perfect and have a perfect life and that’s not true, so I think people buy what’s in the photo to feel a little bit like the person who is wearing or using the product, what is great to the brands, but not that good for the real people and real life.
BU504 - BU504 Integrated Marketing Communications
Instructor: Michelle K. Bonny
Southern States University
Week 1 – Discussion Question
Bruna Martins
My name is Bruna Spera Martins, I am 27 years old, I have a bachelor degree in Odontology and I already had some experiences studying abroad and working in the field.
In 2013 I did an ESL program in San Diego-US, and I had great experiences over there. I really got to know the American culture and made American friends. That time I was 22 years old and I could notice how I got so much better as a person and how to deal with different type of things on my own.
I started to study Odontology in 2010 in the Paulista University (UNIP) and while I was studying I did an internships in the field. My internship was as a dental hygienist in my family’s Dental Clinic. My job there was to see patients and help them with dental cleaning and whitening.
After I had my internship experience, in 2013 I decided to study English to improve my skills and be able to do dental specific courses and programs.
And it was in 2013 that I went to California, .
Social Media Presentation -- UCP Lisbon, March 2013
Marketingtowomen final3
1. Reaching Female
Audiences Online
Why Brands Are Missing the Mark and What They Can Do About It
2. Introduction
Studies show that women feel brands
don’t “get” them
o Mindshare/Ogilvy & Mather reports that 91% of women
feel misunderstood by advertisers
o A 2012 Insights by Marketing study showed that out of
11,300 female respondents, 91% also felt brands weren’t
marketing to them effectively.
o That’s pretty significant when you consider that women
comprise 85% of consumer spending
o Not to mention, 42 million women are online or on mobile
an average of six hours a day and 22% of them shop
online at least once a day
Two Funny Brains www.twofunnybrains.com
7. What’s the Difference?
Ore-Ida assumed that ALL women
watch calories
and that we will only eat a food if
it’s low-calorie
Dove kept it real and hit upon a
common theme/hot button for
women: self-acceptance
Dove acted like a “person,” not an
advertiser
Two Funny Brains www.twofunnybrains.com
8. Why are Some Brands Getting it
Wrong?
They’re stereotyping women as “all the same”
(i.e. we all like pink, we’re obsessed with
dieting, we’re all moms)
Their brand messaging is not taking into account
that women’s needs and expectations have
changed. Time is our biggest commodity. We
want products and services that make our lives
easier.
They’re not getting that women themselves
have changed: We are more educated, higher
earning, and media savvy than ever before
Two Funny Brains www.twofunnybrains.com
9. Why are Some Brands Getting it
Wrong?
Product and service advertising is now more
about storytelling (to keep shorter, online-
centric attention spans engaged) and brands
remain too focused on traditional advertising
Some brands are too focused on their
products and not on how the product can
SOLVE a women’s problems (lack of time is
number one)
Two Funny Brains www.twofunnybrains.com
10. How Brands Can Address the
Challenges
Get to know the female audience
authentically
o Do some social media listening and interacting to get
a feel for the language and hot buttons.
o Put together a focus group of bloggers or active social
media users and ask them questions directly.
o Hire a social media insider who works and plays online
with your audience.
Focus on the content
o Woman are smart. Don’t talk down to us.
o Make us laugh or make us cry (i.e. make us FEEL)
Two Funny Brains www.twofunnybrains.com
11. How Brands Can Address the
Challenges
Keep the message simple
o Focus on one or two key messages.
o Get to the point quickly.
o Don’t focus on a long list of features and
benefits. Women want to know the value the
product or service will add to their lives (how
will it make our lives easier or better).
Be real
o Act as if you care about the audience’s needs,
not as if your product is doing them a favor
Focus on life stage, not age
o Not all 35-year-olds are married or have
children
o Not all 55-year-olds are getting ready to retire
Two Funny Brains www.twofunnybrains.com
12. Reaching Women Online:
Strategies
Engage, don’t broadcast
o When you enter conversations online via Twitter or
Facebook, “hey there!” and “I’ve got this great new
product!” won’t cut it. Read their tweets and say
something that shows you’re listening and not just butting
in.
Consult the insiders
o Bloggers and social media influencers are your quickest in
to this audience. They are part of the conversations and
know what their friends are thinking. It’s not enough to
have a young “social media” user on staff, you need the
real deal.
Two Funny Brains www.twofunnybrains.com
13. Reaching Women Online:
Strategies
Be authentic and transparent
o Too many brands still use social media as another
brand interruption channel and mask their motives.
Have women craft the message
o Pure and simple: women get other women.
Tell stories
o Create social videos (i.e. Dove), not ads.
Two Funny Brains www.twofunnybrains.com
14. Know the Audience: Social
Listening Strategies
Search Twitter hashtags
for topics related to your
company’s product/service
o For example, #icecream or #doglover
o Listen to what is being said
Google related topics and
search “Blogs” for real
feedback on products, ads, etc.
o You’ll find bloggers who’ve written about your type of
service/product
o Read what they’ve written
Two Funny Brains www.twofunnybrains.com
15. Know the Audience: Social
Listening Strategies
Use Twitter lists
o Create a Twitter list of tweeters whose
voice/tweets you value.
o Engage with them by tweeting links to
their blog posts or commenting on their
tweets without self promotion.
Like related Facebook
pages
o If you sell a natural food product, like a
“Healthy Eating” Facebook page and see
what links are shared and what
commenters are talking about
Two Funny Brains www.twofunnybrains.com
16. Final Recommendations
Don’t ignore women over 50
Don’t sweet talk or condescend
Bring real women into the
consultation/messaging stage
Plan a beta launch of trusted online users who
will give you honest feedback
Make the message short, shareable, and
memorable
Two Funny Brains www.twofunnybrains.com
17. Thank You!
Website:
o www.twofunnybrains.com
Twitter:
o @twofunnybrains
Email:
o Twofunnybrains@yahoo.com
Phone:
o 213-810-9077
Two Funny Brains www.twofunnybrains.com
Editor's Notes
Comscore, Nielsen, MediaMetrix and Quantcast studies all show women are the driving force of the most important net trend of the decade, the social web. Comscore says women are the majority of users of social networking sites and spend 30% more time on these sites than men; mobile social network usage is 55% female according to Nielsen.
In 1967: 11.9% of women earned as much or more than their husbands (AmericanProgress.org) In 2010: 37% of women earned as much or more than their husbands. In 1985: 18 women were members of congress In 2012: 94 women were members of congress In 1982: 31.4% of women were enrolled in medical school In 2011: 41.7% of women were enrolled in medical school
In 1967: 11.9% of women earned as much or more than their husbands (AmericanProgress.org) In 2010: 37% of women earned as much or more than their husbands. In 1985: 18 women were members of congress In 2012: 94 women were members of congress In 1982: 31.4% of women were enrolled in medical school In 2011: 41.7% of women were enrolled in medical school
In 1967: 11.9% of women earned as much or more than their husbands (AmericanProgress.org) In 2010: 37% of women earned as much or more than their husbands. In 1985: 18 women were members of congress In 2012: 94 women were members of congress In 1982: 31.4% of women were enrolled in medical school In 2011: 41.7% of women were enrolled in medical school
All stages have needs, wants and desires and above all, cash, but the message each receives has got to be different In 1967: 11.9% of women earned as much or more than their husbands (AmericanProgress.org) In 2010: 37% of women earned as much or more than their husbands. In 1985: 18 women were members of congress In 2012: 94 women were members of congress In 1982: 31.4% of women were enrolled in medical school In 2011: 41.7% of women were enrolled in medical school