2. Your customers have the ability
to communicate with thousands
of people in seconds.
FACT: 200 million comments are
made on Facebook everyday!
Nearly 80% of those comments
are opinions about products
and services just experienced.
Word of mouth marketing is what
we all want. Social Media is word
of mouth on steroids!
More than ever, consumers are engaging in online
social networks to express opinions about products
and services they experience. For business owners,
this can be a scary world—one where they have less
control over customer conversations and are more
vulnerable to negative public exposure like:
• Unhappy customers
• Customer service slip-ups
• Confusion about your product
• Brand attacks
• Public relation issues
• Negative press
Whether the sentiment is positive or negative, you
need strong social media management to navigate
the tangled web of conversations online.
TwinBear offers a partnership providing companies
a social media strategy that promotes positive public
exposure like:
• Happy customers
• Customer service excellence
• Product clarification
• Brand awareness and praise
• Public relation opportunities
• Positive press
Are you in or out of
the conversation?
Be afraid of the dark,
not your customers.
“One at a time is a little anti-climactic and
difficult to get in a froth over, but one at a
time is how we win and how we lose.”
~ Seth Godin
3. Engage True Fans is our mantra at TwinBear.
True fans are the advocates and influential voices
who share content the most. They frequently
comment on Facebook posts, retweet messages
and forward content along to their friends. True
fans are invaluable. Our goal is to engage your
true fans, one fan at a time.
True fans connect you to their
social network.
Our Results =
More True Fans
How TwinBear became an organization
of true fan engagement.
TwinBear founder and CEO Tony Caporale began his journey
in the music industry in 1983. While serving as a sound
engineer, production manager, tour manager and especially
as an artist manager, Tony realized one simple truth — if
you engage your true fans, success follows. He learned
that growing a fan base requires making true connections
with real people and nurturing authentic relationships that
last a lifetime.
In 2004, MySpace was ground zero of the social media
explosion. During this time, Tony was the online “voice” for
multi-platinum recording artist Collective Soul. He personally
engaged with more than 200K of Collective Soul’s MySpace
friends. His fan engagement philosophy, along with his
passion for social media supported positive record sales
for the band’s first independent release and won the attention
of their growing audience online.
TwinBear’s social media division was first developed in 2009
when Tony invited Emily Kate Boyd to join the TwinBear team.
Fresh from participating in Seth Godin’s Alternative MBA
program (SAMBA), Boyd integrated many of Godin’s beliefs
regarding permission marketing and authentic engagement
into TwinBear’s core philosophies.
Our Story
“We understand that daily engagement
makes the difference. If you’re not present
to respond to your fans, your customers...
they’ll find someone else who is.”
~ Tony Caporale
4. Listen and Engage
The TwinBear CMS dashboard is our solution to social
media monitoring. It enables us to listen, engage and
measure your company’s social media strategy in real-time.
This powerful management tool aggregates all online
conversations relevant to your brand—saving you time
and money—and provides visual representation of trends,
influencers and consumer sentiment.
With the TwinBear CMS, we build and track powerful
custom promotions across multiple social networks,
providing our clients better ways to engage prospective
customers.
We first evaluate the nature and effectiveness of your
existing social media presence. Having an analytical
baseline is a good starting point. A comprehensive
TwinBear analysis provides a thorough examination
of the following key points:
Volume of Conversations
Content Performance
Sentiment & Tone of Conversations
Brand Attacks & Customer Service Issues
Influential Voices
Prospective Customers
Competitor Behavior
Keyword Ranking
Consumer Behavior & Demographics
Content Virility, Buzz & Visibility
Social Media Analysis
Discover how to leverage social media to create
opportunities and make meaningful connections
with your customers— your true fans.
What We Do
Engage today.
5. Account Management &
Community Administration
TwinBear assigns each client a dedicated account
management team. Your TwinBear team will develop,
administer and monitor your company profiles everyday.
We tailor your content to seamlessly integrate with the
various protocols of each social platform. Scheduled
status calls with your team ensure your voice is
consistent and directed at achieving your goals.
Content Creation
TwinBear’s multi-
media studio
produces top quality
videos, music and
web-ready content.
We work with you
to develop honest,
relevant, rich media.
The goal is to create
meaningful content worthy of sharing.
One of TwinBear’s strongest assets is our network of
creative and talented artists, designers and producers
ready to enhance your voice online.
How We Achieve Positive Results
Develop a social media strategy
Identify brand advocates and influential voices
Create promotions that encourage
people to share your message
Build loyalty through
authentic engagement
Manage reputation and
provide real-time alerts
Deliver detailed analytics
to keep you on track
Produce bottom
line results
Contact us to
Engage True Fans.
404.228.0039
info@twinbearmanagement.com
www.twinbearmanagement.com
TwinBear’s insights, expertise and
leadership make them a valuable and
trusted extension of our communications team;
they quickly and cost effectively developed
our social media strategy, launched our social
media site and provide us effective day to day
management.”
~ Chris Kuehn, Chief Marketing Officer Golden Corral
“
6. engage true fans
934 Glenwood Ave.
Suite 110
Atlanta, GA 30316
404.228.0039
info@twinbearmanagement.com
www.twinbearmanagement.com
TwinBear Management LLC
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