Social Media Marketing Strategies Every New Business Must Know

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4 Pillars of Social Media Marketing
Strategy Every New Business Must Know
It’s 2021 and there are umpteen businesses that are yet to tap the power of social media
marketing to grow their business. As a leading social media marketing company in
Hyderabad that has helped many businesses grow their brand from the ground-up, we can
attest to the fact that this happens more often for new businesses, primarily due to one of the
below two reasons:
1. A business gets on social media, expects rapid results straight away, but are left disappointed
and shift their focus from social media.
2. A business hits off well initially, but gets stuck in old methods, do not reap any results and
move-on.
More often than not both the above cases happen when a business lacks a solid social media
marketing strategy to achieve its goals. You may generate engaging content with cool creatives
and promote them on all the social media platforms but you will surely still fall short of your
goals, without a social media marketing strategy.

If you are a small and medium business that belongs to the above category but are looking to
improve your social media game then we have already made a basic guide on changes you can
make, here. If you are still falling short of reaching your goals, then you must revaluate your
social media strategy but the first step is to know what in the first place a social media strategy
is, and this might be your lucky day.
In this blog here, we help you understand the key elements of social media strategy for new
businesses read on:
A social media strategy is the basic plan that guides your social media marketing in the right
direction to your goal which for a new business is to build an identity, make your brand likable to
your prospective customers and forge a connection with your audience.
If you are a new business looking to accomplish the above goals, we urge you to focus on four
basic elements of a social media strategy:

1. Understand your target sector of the audience:
There is no point raking-in so many followers who are
not your prospective customers – identifying your target
audience is the first step of social media strategy as it
dictates everything from the right channels to target,
your social media content, its tone, visuals, and whatnot.
Finding the targeted set of the audience makes it easy to
connect with them by tailoring your content that directly
address their requirements and problems through brand
messaging, which is our next key element in social media
marketing strategy.

2. Brand Messaging:
While the first step is finding your potential customers to whom your services appeal, the
second step is to build a specific messaging framework that guides all your communication and
marketing efforts to your audience across all channels.
The brand messaging framework encapsulates your brand’s underlying value proposition and
also the language (tone, style) used in the messaging framework that aligns with your target
audience. It is essential to create a consistent customer experience while perfectly projecting
yourself to the audience as you want to be projected.
To perfect your brand messaging you must look at your brand from internal, external and
competitive angles to prepare the following statements:

Brand Promise – What your customers can expect from your brand.
Brand Positioning Statement – What you do to whom, how your product/service fills the need
of your market and what differentiates you from others.
Mission Statement – Your goals and how you wish to accomplish them.
Tone of voice – Identify the tone of voice that aligns with your target audience – formal or
casual/playful.
Elevator Pitch – Describes your business accurately and succinctly in 20-30 seconds
Brand Pillars – Identify not more than three selling points of your product/service that provides
unique value to your customers and sets you apart.
Headline Benefits and Supporting Examples – Headline benefits of each brand pillar with
examples – – help you reinforce these ideas into your content for your audience.
Crafting the above statement gives you clarity over your band messaging in social media
marketing. You don’t have to write to them, you can work with a social media marketing
company in Hyderabad that helps you articulate and communicate your ideas, and craft a brand
messaging framework for you.

3. Brand Aesthetics:
Brand aesthetics is all about bringing the above brand messaging into the visual realm to create
a clear consistent theme, look and feel to help your audience differentiate and recognize your
brand instantly. Brand aesthetics can encapsulate logo – size & placement, typefaces, font styles,
image guidelines, colour palette and more. A social media marketing company with the right set
of visual artists and graphic designers can perfectly get this job done with the inputs of the
business owner.
4. Brand Tone & Voice:
While brand aesthetics is brand messaging in a visual medium, brand tone and voice is about
translating your messaging with the right use of language and vocabulary. With brand messaging
as your guiding light your social media marketing team must develop a consistent tone and
voice that aligns with our target audience and their beliefs to create the right experience when
they come across your brand on social media.

Targeting the right set of audiences, crafting a brand messaging
framework, developing your brand aesthetics and executing
everything with the right tone and voice are the key aspects
of social media marketing strategy. If you are a new business you
must be aware of these critical aspects before you start your
social media marketing if you aim to convert your budding
business into a successful brand and trigger online sales. Being
one of the best social media marketing companies in
Hyderabad, Samskriti Business Solutions has been helping new
businesses with their social media marketing for more than a
decade now. Our experienced social media marketers are experts
in crafting and executing a perfect social media marketing strategy
to build your brand from the ground-up. If you are a new business
looking for social media marketing services in Hyderabad.

Social Media Marketing Strategies Every New Business Must Know

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