Social media marketing is a technique used to promote products and services on social media platforms. It can help generate more leads, boost customer satisfaction, and increase brand visibility. The document outlines six social media marketing strategies for business growth: setting realistic goals; running cross-channel campaigns; recognizing your audience; engaging with your audience; generating appropriate content; and using chatbots. It concludes that social media marketing is a great way to improve sales, return on investment, and grow your customer base.