2. SOSTAC Model
Situation
where are we?
Objectives
where do we need to go?
Strategy
how do we get there?
Tactics
Details of Strategy
Action
what is our plan?
Control
How did you do?
6. 1. Response Rate
2. Response Time
3. Requests and Inquires
4. Spam
1.Company Analysis _ Moderation
Cs Analysis
7. 1.Company Analysis _ Moderation
Cs Analysis
1 ) Response Rate: 44%
It’s mean not replay on 66 % from message on page
8. 1.Company Analysis _ Moderation
Cs Analysis
Our Recommendation :
It’s very easy to solve it this issue, from message >> inbox >> chose unread
and replay on unread message
10. 2) Response time: Our Recommendation
Under Messaging on your Facebook Page, you need to choose
how quickly you think you can respond to Messages to your Page.
I think it’s tempting to choose something really aggressive like
‘Typically replies in minutes’, but if you are unable to uphold that
standard, Facebook will automatically take the Page back to the
‘Automatically show your average response to messages’.
Choosing the Automatic option – at least initially – will help you to
best determine what typically your real response time is. It looks like
this on your Facebook Page
1.Company Analysis _ Moderation
Cs Analysis
13. 1.Company Analysis _ Moderation
Cs Analysis
3) Requests and Inquires: Not replay on all inquires from customer
14. 1.Company Analysis _ Moderation
Cs Analysis
4) Complains: Not replay on all inquires from customer / Not handle Complains
15. 1.Company Analysis _ Moderation
Cs Analysis
5) Spam ads: it’s spam in comments on Facebook page
16. 1.Company Analysis _ Moderation
Cs Analysis
Go Through Each Campaign
The process is listed below:
1. Choose the post
2. change top comment to most recent
3. review the comments
4. If there are comments.
5. Remove spam as needed " click in right comment
choose hide than you can choose block"
5) Spam ads: Our Recommendation
19. 1.Company Analysis _ Design
Cs Analysis
Design Simple and look a good but we prefer to back to review
Facebook Cover size from here: https://www.facebook.com/PagesSizesDimensions/
20. 1.Company Analysis _ Design
Cs Analysis
Design Simple and look a good but we prefer to back to review
Facebook Cover size from here: https://www.facebook.com/PagesSizesDimensions/
22. 1.Company Analysis _ Twitter
Cs Analysis
Please check the Website URL and Instagram account! It’s open
wrong website and Instagram account
23. 1.Company Analysis _ Summary
Core Message
Value of Milk
Typical Calls To Action
Product awareness
Frequency
15 – 17 post per
Month
Type of Posts
Photo
Type of Content
Engagement
Product awareness
Cs Analysis
Gap
1. No Clear direction for
content.
2. There are not relationship
with users ( Engagement)
3. The social attention span is
tiny and your responses
aren’t only for the initial
reviewer but for future
consumers. Don’t kill the
mood.
29. 5Cs Analysis
3.Customers Analysis _ GCC
Total Populations
32 Million
Internet Users
20 M
Face book Users
12 M
Saudi
Arabia
Total Populations
9.2 Million
Internet Users
8.5 M
Face book Users
8.5 M
UAE
Total Populations
2.2 Million
Internet Users
2.1 M
Face book Users
2 M
Qatar
Total Populations
4 Million
Internet Users
3.2 M
Face book Users
2.2 M
Kuwait
30. Strength
Brand Name
Low Competitors
Weakness
Few likes and shares
Reduced fan engagement
Opportunity
Online Advertisement
Feedback from customer
Influencers
Competitions for Customers
Threats
Declining customer retention
( Customer loyalty).
Poor online reputation
(Twitter, Instagram)
SWOT
SWOT Analysis
31. TOWS Matrix
Opportunities Threats
Strengths Brand Name - Online
Advertisement
Low Competitors - Influencers
Few likes and shares
- Brand Name
Weakness Reduced fan engagement -
Competitions for Customers
Declining customer retention
( Customer loyalty) - Reduced
fan engagement
Few likes and shares - Poor
online reputation
(Twitter, Instagram)-
34. Objectives Setting
5Ss Model
1. Sell – Grow your sales
2. Serve – Add value to customers
3. Speak – Get Closer to customers
4. Save – Reduce Costs
5. Sizzle – Extend your Brand online
35. Objectives Setting
Competitors Analysis
Current situation
Competitor
(Alrawabi)
Objective
Online Presence •Website •Website
Social Media •FB +I nstagram
+Twitter +LinkedIn
+YouTube
•Facebook has
50,000 fans
•FB ,Instagram ,twitter,
LinkedIn, YouTube
•FB has around
104,659 fans
•Acquire 100,000
Fans
Digital Ads •Campaign per
month
____________ •Start Always on
Campaign
36. Main Objective
Building a strong online presence
By using a new technique and
increase transactions
The main objective during the upcoming phase is (3 – 6 Month ):
39. ANSOFF Matrix
Product Development
Digital Channels can help a company to create new products
and services targeted at its existing markets to achieve growth.
This can be accomplished by:
(I) Build Branding and awareness
(II) Increasing Engagements.
41. Segmentation
oGeographic
•UAE
• Ras al-Khaimah
• Sharjah
• Abu Dhabi
• Umm al-Quwain
• Ajman
• Dubai
• Fujairah
oDemographic
•Class : A, B and B+
•Gender : Female / Male
•Age : 23 – 50
oTechnological
• Devices Type :
Mobiles : I phone, Samsung, Sony, HTC, OPPO, Haweui
42. Targeting
Buyer Persona
May
UAE
24
I phone
Dubai
Class A
married
new
Noha
UAE
29
SAMSUNG
Sharjah
Class B
House Wife
Soha
Egypt
34
I Phone
Abu Dhabi
Class B
Teacher
3 kids
Nief
UAE
25
Class B
Dubai
I Phone
Sales
GYM
Ghon
India
40
Class B
Dubai
Live alone
43. Positioning - Selling Proposition
Market Mapping
Al Ain Dairy for all family
Al Ain Dairy to build the heroes
OR
46. Tactics
Channels
1. Create Content Direction for social media channel
•70 % from content (branding &Add value)
•20 % Share
•10 % Promotional & Selling
2. Set Content Schedule per week
3. Increase Engagement
4. Built Customer loyalty
5. Create Social Media ads to develop the relationship with customer
6. Response time to customer on social media within 10 minutes
51. Content on design :
#For_Better_Life
Design : Please put the logo and
hashtag on Photo
Caption :
فترة خالل ًايومي اللبن من فقط واحد كوب شرب إن
للطفل جيد هو إنما ،ِلك بالنسبة فقط جيد ليس الحمل
بأن البحث ويبين ،ًالطو يزداد ألن يساعده فإنه ،ًاأيض
ابنك طول فى يؤثر أن يمكن الحمل أثناء اللبن شرب
البلوغ مرحلة خالل وحتى ،المراهقة سنوات خالل.
Tactics – Informative
1st Post
52. Content on design :
#For_Better_Life
Design : Please put the logo and
hashtag on Photo
Caption :
Weight Loss
Studies have proven that women
who drink milk daily are more likely
to lose weight than women who
do not drink milk. If you’re in
search of a healthy snack, or
fulfilling appetizer, drink a glass of
milk. It’s also recommended that
you have a glass during dinner or
when eating fruit.
Tactics – Informative
2nd Post
54. Content on design :
#For_Better_Life
Design : Please put the logo and
hashtag on Photo
Caption :
Muscle Growth
Milk is also great at improving
muscle growth. This is due to the
protein found in milk. Many
athletes drink milk following a
workout, as it provides the body
essential nutrients needed to
recover. In addition, milk helps to
prevent muscles soreness and
replenishes the fluids that were lost
during physical activity.
Tactics – Informative
4th Post
58. Content on design :
ليوم_ملئ_بالطاقة #
Design : Please put the logo and
hashtag on Photo
Caption :
بالطاقة فطورغنية وجبة مع يومك أبدا
والزبيب الذرة رقائق
من المصنوعة ،الذرة رقائق من كوب نصف إن
األلبان حليب من كوب مع ،النخالة أو الكاملة القمحة
تشكل والزبيب الجوز أو اللوز إلى باإلضافة العين
المضادة والمواد بالكالسيوم ومميزة سريعة وجبة
لألكسدة.
Tactics – Tips
8th Post
59. Content on design :
Al Ain Dairy, to build the heroes
Design : Please put the logo and
write Al Ain Dairy to build the
heroes on Photo
Caption :
ألبانلبناء العيناالبطال
Tactics – Branding
9th Post
60. Content on design :
Al Ain Dairy, to build the heroes
Design : Please put the logo and
write Al Ain Dairy to build the
heroes on Photo
Caption :
االبطال لبناء العين ألبان
Tactics – Branding
10th Post
61. Content on design :
Al Ain Dairy, to build the heroes
Design : Please put the logo and write
Al Ain Dairy to build the heroes on
Photo
Caption :
االبطال لبناء العين ألبان
Tactics – Branding
11th Post
63. Channel Activity Jan Feb March Apirl
Facebook 100,000 Fan
Content, Moderation
Instagram 10,000 follower
Content, Moderation
Twitter 10,000 Follower
Content, Moderation
SEM Create Google Adwords
campaign for YouTube
Channel
Social Media Ads Create ads on FB, Instagram,
Twitter
Action
Action Plan
Noted : LinkedIn We Can target Professional People on LinkedIn by Job title
and companies
64. Media Mix Model
Channel Budget %
Cost Per
Engagement
KPI Jan Feb March
Facebook 5000 41% 0.05 $ 100000
Instagram 1000 9% 0.05 $ 20000
Twitter 1000 9% 0.05 $ 20000
YouTube 5000 41% 0.05 $ 1000000
Views
Action
Action Plan
68. Measure Reach Act Convert Engage
Brand
Measure
1. Number of Likes
2. New Subscribers
1. % Product
interactions
2. Video time
1. Reach
Volume
2. Clicks Volume
Repeat Watch
Engagement
Content
Performance
Measure
1. Share of
audience
2. Fan volumes
Page engagement
rate
Download sign up
and conversation
rate by
engagement tool
• Active
customers
• CTR
Commercial
Measure
1. Cost per Click
2. Cost per Views
3. Brand Awareness
1. Cost per
Engagement
2. Customer
satisfaction
1. Conversation
rate to sale
2. Average
order value
3. Channel
conversation
rate
•Retained sales
growth and
volume
•Revenue per View
•Revenue per
channel
Control