A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you're succeeding or failing

1. Social Media
Strategy

2.  Traffic
traffic refers to web users who visit a website. Web
traffic is measured in visits, sometimes called
"sessions."
 Brand Awareness
Brand awareness is the extent to which customers
are able to recall or recognize a brand under
different conditions.
 Sales/Lead Generation
Lead generation is broken down into sets of
marketing activities that correspond with stages of
the buyers journey, starting with generating traffic,
then converting visitors into leads, and eventually
converting those leads into customers
Goals

3. Potential Customers
Existing Customers
New Market
Who to Reach ?
Existing
Customers
New Market
Potential
Customers

4. Which Channels Will Work?
Facebook
Twitter
LinkedIn
Instagram
Pinterest
YouTube
Snapchat
Telegram

5. Types Of Engagement
 Photos/Graphics
 Videos
 Surveys
 Blogs

6. Tactics
Ordered by
Importance
Roadmap
Implementation

7. Any questions?
Thanks you
Udit Gaur
Digital Marketing Intern