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2. What is Content Marketing? How to Create an
Integrated Content Marketing Strategy in 2022?
• What is Content?
In simple words, content is the presentation of information that is produced in a form for
the purpose of audience consumption.
• What is Content Marketing?
Content marketing is the process of creating high-quality relevant content for your target
audience and distributing it to through a variety of channels to ensure it reaches them.
Content marketing = High-quality relevant content (Creation + Distribution)
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What is Content Marketing? How to Create an
Integrated Content Marketing Strategy in 2022?
• Content Format Types:
As said the presentation of relevant information is called content and the way you
present the information is the format of the content. So the format can be a long-form
blog, image, meme, video, e-book, webinar, case study, how-to-guides, white papers,
testimonials, influencer reviews and more.
• Content Marketing – Understanding the Targeting Audience:
Understanding the target audience is the fundamental pillar for content creation or
distribution when it comes to content marketing.

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What is Content Marketing? How to Create an
Integrated Content Marketing Strategy in 2022?
content marketing needs further drill down into the target audience by understanding the
following aspects:
1. Cultural impact – Understanding the culture of the audience plays a vital role in
content creation when especially in a diverse country like India. Getting this right
eliminates communication and presentation mishaps.
2. Content consumption behaviour- With more content formats available than ever,
analysing the content consumption behaviour of the audience is the only way ahead for
choosing the right audience and content formats.
3. Social media consumption – Given the content formats and social media channels
are closely aligned with each other, this helps us focus more efforts on the right
channels.

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What is Content Marketing? How to Create an
Integrated Content Marketing Strategy in 2022?
4. Pain points of the target audience – Knowing the challenges, hopes, dreams,
anxieties, barriers and pain points of the audience is a pillar for the creation of relevant
content that resonates with the audience.
• If you are business that is looking to kick-start the content marketing efforts for your
business right away, is the best digital marketing
company in Hyderabad that can help you. As a certified content marketing company in
Hyderabad we provide high-performing content marketing strategy and execution by
leveraging our extensive digital marketing tools and network.

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