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For website owners and digital marketers, Google Analytics (GA)
has been an essential tool for tracking website performance and
user behaviour. In October 2020, Google introduced GA4, which
provides more advanced tracking features and insights as compared
to the previous version. Switching from the old version to GA4 is a
challenging task. In this article, we’ll explore the significance of GA4
and the role of migration services in the process
Things You Need to Know About GA4 and Migration Services

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Cross-platform Tracking:
Using GA4, website owners can monitor user behaviour across multiple platforms such as websites
and mobile applications. This feature allows website owners to gather a complete understanding of
user behaviour, providing them with a holistic view of user activity and facilitating better decision-
making for the website owners and marketers.
Machine Learning:
GA4 incorporates and utilizes machine learning to track trends related to user behaviour, allowing
website owners and marketers to make informed decisions based on data-driven insights.
Things You Need to Know About GA4 and Migration Services

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Machine learning also enables GA4 to detect critical events, forecast future outcomes, and deliver a
personalized user experience.
Data privacy:
In comparison to the previous version of Google Analytics, GA4 has laid more focus on data privacy,
featuring several functions designed to improve user privacy. Website owners have greater control
over the data collected, deciding which data to collect and how it is used.
Furthermore, GA4 offers more transparency to users regarding data collection and usage. Users have
the option to opt out of data collection, allowing them greater access to their personal information.
Things You Need to Know About GA4 and Migration Services

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WHAT ARE MIGRATION SERVICES?
GA4 Migration services help website owners and marketers in migrating from the previous version of
Google Analytics to GA4. These services aim to facilitate a seamless and hassle-free migration process.
Some of the facilities provided by migration services are:
Consult: Consulting services offer website owners and marketers professional advice on migrating to
GA4. This includes recommendations on data migration, GA4 configuration, and utilizing the new
GA4 features.
Things You Need to Know About GA4 and Migration Services

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Implementation:
Implementation services help website owners and marketers in installing GA4 onto their website or
mobile app. This includes the installation of GA4 tracking codes, configuring user properties and
events, and testing the implementation to guarantee its proper functioning.
Training:
Training services help website owners and marketers with the required expertise they need to use
GA4 efficiently. This involves training them how to navigate the GA4 interface, comprehend GA4
reports, and make informed decisions based on GA4 data.
Things You Need to Know About GA4 and Migration Services

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FINAL OVERVIEW:
Samskriti Business Solutions is the leading provider of GA4 migration services. The company specializes in
offering exceptional consulting, implementation, and training services. With their help, your transition to
GA4 will be seamless and efficient.
Things You Need to Know About GA4 and Migration Services

8. www.samskritisolutions.com +91 40 2340 2060 / 2061 Contact@samskritisolutions.com