Information regarding social media marketing. this type of presentation will help you understand the following:- What is SMM? Why is it important, nowadays? Pillars of SMM, and benefits of it.

1. SOCIAL MEDIA
SOCIAL MEDIA
MARKETING
MARKETING

2. CONTENTS OF THE TOPIC:-
INTRODUCTION
WHY IS IT IMPORTANT, NOWADAYS?
PILLARS OF SOCIAL MEDIA MARKETING
BENEFITS

3. Social Media Marketing is the form of
marketing that helps the brand to
connect through different types of
social media marketing platforms like
Instagram, Facebook, and twitter to
their audiences.
INTRODUCTION: -

4. EXPLANATION TO WHY IS
SMM IMPORTANT?
Nowadays, almost every person is on social media which
help brands or companies to engage with their consumers
and increase sales. This is only possible, if brand is
providing best content on their profiles and they are
helping their customers by listening to their wants.

5. For instance, google console is a tool that help
businesses to markup their growth and analyze the
traffic. Social Media Marketing also helps to fix issues
and make the best website out of it.

6. STRATEGY:-
The first thing to do before posting brand products on
social media is making strategy. It is important to analyze,
how a company is using social media for their business. In
addition to, social media helps to generate brand
engagement. Therefore, it helps to attract more customers
PILLARS OF SMM: -

7. PLANNING & PUBLISHING:-
and create a channel for businesses to connect with them
through customer support channel.
After planning the content, it is the time to publish it. It is
important to analyze which generation is looking
forward and to post it on social media at right time and
frequency can attract a ton of customers.

8. LISTENING
After following all those steps and
gaining a lot of consumers from social
media, if product is good and people
like it, they will tag that brand and
comment on their post. After this, it
becomes the responsibility of the
brand to listen to their customers,
what they want.

9. ANALYZING
Analyzing can be crucial element to know
whether the brand is engaging with consumers
properly or not. Whether, the brand is reaching
more people than previous month? And many more.
For instance, Instagram has analytics tool to
clarify all the doubts about their profile related
to customers spending their on their page.

10. BENEFITS OF SMM:-
INCREASEINSALES:-
SOCIAL MEDIA MARKETING helps to connect with the new
and old audiences and maintain long term relationship
by listening to their problems which indirectly results in
increase in sales.

11. MEASURING SUCCESS WITH ANALYTICS:-
Posting pictures of the product and creating brand
awareness through social media marketing strategy
should be calculated to check whether people are
connecting with them or they are losing more and more of
the customers through it. This can be measured through
"GOOGLE ANALYTICS".

12. COST EFFECTIVE: -
This type of marketing is less expensive to the traditional
method of advertising. As, social media platforms allows
every person and business to sign-up for free and
advertise their content for free to customers. This can
lead to conversion of potential customers to actual
customers. where as traditional advertisemnet needs a
lot of money to spend on PAMPHLETS, RADIO AVERTISING,
ETC.

13. Helps To Gather Data About
the Audience:-
it also helps to know about the
customer's choice and gather some data
about which product, customers are most
looking for. there are many social media
platforms that provides insigts about the
posts.
50
40
30
20
10
0

14. Go to your profile
Click on the “Insights” button
Scroll down to “Your Audience” and
click on “See All”.
Toviewtheinsightsonyour
Instagrampageonthemobileapp:

15. Go to the page that you are the admin of
Scroll down the “Manage Page” section on the left
side of the screen
Click on “Insights”
Scroll down and click on “People” to see specific
audience analytics
ToviewtheinsightsonyourFacebookpage:

16. THANK YOU FOR BEING A
PATIENCE VIEWER