Hey, it's my first digital marketing internship slide share. Thank you The Sparks Foundation for this opportunity.

1. DIGITAL MARKEING PLAN
THE SPARKS FOUNDATION

2. WHAT IS THE SPARKS
FOUNDATION?
The sparks foundation is working to bring parity in education, making sure children have equal
opportunity at success, irrespective of the financial background. We connect students of all
financial backgrounds with experts. Knowledge sharing enables equal opportunity for all.
The Sparks Foundation is a brand new education non-profit founded in 2016 trying to
empower students with all the necessary skills to excel in their careers. TSF is helping
students from all background to learn and connect with diverse people and help them to get
ready to face the real-life challenges confidently.
It gives a hope that students can rise out of any situation, regardless of where they came from.
Whether it’s from a family with a less than ideal financial situation or a family that simply does
not support where they want to go. Either way, The Sparks Foundation (or TSF) is for you. This
brand new startup was co-founded by people who believe that every student should have a
chance at greatness, and they have created multiple programs to help students reach their
maximum potential.

3. GRADUATE ROTATIONAL
INTERNSHIP PROGRAM(GRIP)
The first program that they have successfully put into
play for about three months now is their Graduate
Rotational Internship Program, or GRIP. This
internship program is based completely online as a
part-time internship for students to complete in the
span of 3 months. GRIP offers internships for the areas
of tech, marketing, and human resources. The first
month works on individual tasks, such as writing
articles and designing posters, the second month
consists of group work.

4. The groups for the second month of the program are
based on a personality test that all interns take at the
beginning of the program so that all interns are placed
into groups that will complement their strengths and
weaknesses. The last month focuses on expanding the
interns’ knowledge of the area they are working in. This
program has been successfully running for a few
months now, and TSF is expanding their programs to
include a wider variety of students from a variety of
different backgrounds.
Some of the other programs of TSF are as follows:
1.Student Scholarship Program
2.Student Mentorship Program
3.Student SOS Program
4.Workshops
5.Corporate Programs

5. WHY IS DIGITAL MARKETING
IMPORTANT FOR ANY COMPANY?
The group of potential customers that are found online is a much larger group of people than
you are likely to be able to attract locally. Using digital marketing, you can reach an enormous
audience in a way that is both cost-effective and measurable.
Other benefits of online marketing include:
• The ability to interact with your prospects and learn exactly what they are looking for.
• The ability to reach a global marketplace.
• You can save money and reach more customers for less money than traditional marketing
methods.
• Get to know your audience and allow them to know you personally.
• You can track responses to your marketing efforts immediately.

6. DIGITAL MARKETING PLAN FOR
THE SPARKS FOUNDATION(TSF)
Digital marketing is a very effective way of gaining a lot of audience and let the people know
we exist. This helps us in sharing our programs and learning opportunities we have for the
students as well as other professionals. We will need to carry the process through multiple
online platforms and techniques which are as follows:
1.Email marketing
2.Marketing blogs
3.Social media marketing
4.Advertisements

7. EMAIL MARKETING
Email marketing has been around forever, and for good reason. It’s the most direct and
effective way of connecting with your leads, nurturing them, and turning them into customers,
consistently winning out over all other marketing channels.
Emails can be sent on a weekly or monthly basis containing necessary information about the
programs offered by TSF along with catchy posters. Links for the website and other social
media platforms can me mentioned in the mails which will be a great plus point so that the
user can connect to us via social medium accounts.

8. MARKETING BLOGS
Blogs are a great way to spread awareness about our organization. We can post all the content
in form of a blog post on various websites so that the students can read in detail what the
organization is all about and what it has to offer. Weekly blogs can be uploaded for better
reach and consistent engagement of the users. We can upload the activity updates and pics so
that the students see what is happening in the organization.

9. SOCIAL MEDIA MARKETING
In today’s world, most of us are connected via social media. There are various platforms like
Instagram, Facebook, YouTube, Twitter, etc. We can make use of these platform to advertise
our organization and build our student community. Daily posts can be scheduled on all the
social media accounts in order to maximize the reach and keep a strong social media presence.
Also LinkedIn is a great platform where many students are searching for internships and other
leadership programs. We can make content and post there so that many students can benefit
from it and enroll in the programs offered by our organization.

10. ADVERTISEMENTS
Google ads is becoming very popular to advertise about the company and its
functions. It operates by using artificial intelligence due to which the ads reach the
targeted audience automatically. We can post Google ads which will be shown to
students searching for internships as a result more audience audience will be
captured.
This poster can be an example of sample post on social media
platforms like LinkedIn, Instagram, Facebook, etc.

11. MARKETING METRICS TO MEASURE
SUCCESS OF OUR MARKETING
CAMPAIGNS
1. User Behaviour:
On their own, user behavior metrics don’t tell you much. When coupled with other metrics
(such as traffic performance), however, they can provide marketers with directional insight
about reader engagement and content performance.
I like to keep an eye on the following metrics in Google Analytics:
• Time on Page
• Bounce Rate
• Pages/Session
• New/Returning Visitors

12. 2. Impressions and CTR
Alongside traffic and user behavior, we should be tracking impressions and click-through-rate in Google
Search Console. This will give you insight into whether the keywords our content is ranking for actually
translate to impressions and clicks in organic search.
• Tools to Use: Google Search Console
• How to Find It: Performance > Search Results > Queries
3. Content Shares and Backlinks
The overarching goal of any content asset is to provide value for readers. Though no single metric can
illustrate this, social shares and backlinks shed light on whether or not people are willing to share your
content with their personal audiences.
• Social Shares: See how well our content resonates with target audiences by looking at how many
times it was shared on social:
• Tools to Use: BuzzSumo
• How to Find It: Search by URL (ex. Specific content asset URL or /blog/), sorted by top-shared
content.

13. 4. Keyword Rankings
Make sure to keep track of core keywords and review rankings on a monthly basis. Of course, this
requires keyword research to establish priority keyword targets that we are working toward. We can use
SEMRush to track keywords for our programs, but there are many tools out there to use.
• Tools to Use: SEMrush, Google Search Console
• How to Find It:(SEMrush) Search by URL & (GSC) Performance > Search Results > Queries
5. Lead Generation
• Lastly we will need to be looking at how many leads our content brings in. For TSF, demonstrating
that content furthers lead acquisition and/or nurturing goals is critical for securing budgets.
• Tools to Use: Google Analytics
• How to Find It: Conversions > Goals > Overview

14. SUMMARY
The above plan can be executed to expand the reach of The Sparks Foundation along with
creating awareness among students about our internship and leadership programs. We will use
the give metrics and tools to evaluate the performance of the on going marketing campaigns.
This will give us suggestions on how we can improve and what content are the users liking.
This was we can implement newer strategies and plans to build a community of students and
young professionals which have similar mindset and are motivated towards learning new
technologies to excel in their future careers.