Audience Profile.

1. Audience Profile
Unaware.

2. Clara Miller.
Dave (dad)
Publisher, 50.
Susannah (mum)
Teacher, 42.
Emily (sister),
5.

3. Clara Miller.
Clara Miller is a 17 year old, who is from Leeds. She is our ideal person for our song as we believe our target
audience are female and around the age of 17 years old. We have chosen the name Clara Miller, as it
represents her nationality. She is white British and lives with her parents Dave, who is a publisher and is 50
years old, and her mum Susannah who is a teacher and is 42 years old. She also has a 5 year old sister named
Emily. They live in a large house in Leeds. Clara is emotionally intelligent and engages with her emotions
through artists such as Ed Sheeran. She went to Reading Festival at the end of her school year during summer
when she received her GCSE’s. She enjoyed Reading Festival as she was able to escape from her day to day life
as a student. She is intelligent and is a good student at school who plays the guitar, she is seen as an
adventurous figure at school who isn’t afraid to be original. She enjoys expressing herself through clothing and
spends time shopping in shops such as Topshop, Zara, Miss Selfridge, H&M, American Apparel and Beyond
Retro. She appreciates wildlife and exploring and occasionally takes part in camping trips with her family. This
allows her to get in touch with her emotions as it allows her to take time out from being in Leeds. She likes
reading especially books like Harry Potter and The Hunger Games, this gives her an escapism from life in Leeds.
She is close with her family but likes spending time alone to think and read. She is middle class and goes to a
good school, she has many friends who look at her as inspirational as she is intelligent and is closely connected
with her emotions. She has a pet Labrador named Bella, who she is very close to and likes spending time with
and taking out to the park for walks.