Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Audience research
1. Gender:
• Male and Female
• Aged 16-25
• Female 60%
• Male 40%
Age:
16-25
Mostly my target
audience would be
in some kind of
higher education.
They would be
attending college,
University or in
employment.
Interests:
• Going out with friends and family
• Socialising on popular networks
(Facebook, Twitter, Tumblr, Vine,
Keek, Instagram, Pinterest)
• Listening to R&B music
• Loves Usher, Chris Brown, Drake,
Trey Songs and Beyoncé.
• Very trendy with what they wear
• Shopping and being up to date with
the latest trends.
Characteristics:
• Outgoing
• Talkative
• Hardworking
• Sociable
• Confident
• Funny
• Loves meeting new people
• Respect towards others.