The document describes four practice experiments Samuel Fielden conducted to develop advertising designs: 1) An energy drink experiment reimagining an existing water brand with neon colors and images to look more energetic. 2) A celebrity endorsement experiment using Freddie Mercury holding a Monster energy drink can to leverage his fame and trust with fans. 3) A billboard experiment attempting to place an image on a billboard but it did not work well so a website will be used instead. 4) A can design experiment warping images and text successfully around a can to make an energy drink look like a real product for the final design.

1. Practice Experiments
Samuel Fielden

2. Energy Drink Test
For this experiment, I decided to use an existing
product (Buxton Water) and reimagine it as an
energy drink. I used the font Blacklisted, To make
the advert look futuristic and added the normal
Buxton logo to show what the brand/company
that created it is. I recolored the water bottles in
a neon green colour to make it look more like an
energy drink and added two splashes of the drink
going into the persons mouth. I cut out the
persons hands and turned them into a layer so
that I could place the bottles behind them so it
looks as if they are holding the product. Finally I
used a bright green background to create the
extreme and energetic visual to suit the style I
was trying to create for the drink.

3. Celebrity Advert Test
For this advert I decided to use an existing drink
(Monster) to be held by the celebrity (Freddie
Mercury). Celebrity endorsements are a good way
of selling a product as it helps it get noticed by a
larger audience. Furthermore celebrities are often
trusted by their fans making it more likely that it
would be purchased by them if they are told it is
good. I also added an green background to fit the
colours of the can with dark and lighter shades. I
also turned the celebrities hand into a layer so it
would look as if it is being held by them. I used
this photo of Freddie Mercury as it uses a bold
pose and brings attention to the can.

4. Billboard Test
For this experiment, I tried to
recreate a billboard advert tat you
would see in a city or along a main
road. I do not believe that the
quality of this experiment is as
good as the other experiments
however, I was more interested in
testing the practicality of adding an
image on top of a billboard, which
did not work very well. For my final
product I will be using a website
that will automatically add my
image onto a billboard and make it
look much more realistic.

5. Can Design Test
• This was the most important
experiment for me as it will
help me work out how to add
and warp images onto a can.
This is important as I will
need to make the energy
drink I am creating look as
though it could be a real
existing product. This
experiment was relatively
successful as I was able to
add the images and text onto
the can and warp all of the
layers around the can. Now
that I have done this I should
be able to create a more
professional looking product
for the final production.