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1. Initial Plans
Samuel Fielden

2. Initial Reaction
Ideas:
• Marketing campaign
• Magazine
• Music Video
• Website
• Game
• Short Film
Advertising
Can use photoshop
Create new product
Print and video
Skills I have already
practiced
Use photoshop
Make it
about my
interests
Have already had
experience
Will require filming
Can use website
design tools for
free
Have had experience before
Requires a lot
of time
Was not very good at it
Would be interesting
No filming experience

3. Mind Map
Marketing campaign
Products Types of advert
What would be required
Photoshop
Computer
Poster
Social media
Pop-up
TV
Radio
Leaflet
Billboard
Sponsorships
Relatively low amount
of requirements
Drink
Clothing
Jewelry
Food

4. Mind Map
Short Film
Genre
Resources
Filming Requirements
Camera
Tripod
Microphone
computer
Premiere Pro
(or other
editing
software)
Some
resources will
need to be
purchased
making this
idea more
costly.
Horror
Comedy
Thriller
Action
Props
(could be a large expense)
Cameraman actors
Location

5. Mind Map
Music Video
Type of video
Animation
story
Stop motion
Art style video
song
Equipment needed
Camera
Computer
Props
Clothing/outfits
Can’t stand me now –
The Libertines
Zombie –
Jamie T
Lightning Bolt –
Jake Bugg
The Suburbs –
Arcade Fire

6. Mood Board – Energy Drink

7. Mood Board Analysis
Is there any repetition in the images you have collected?
Repeated colours/images styles/fonts/tone/mood
One key theme on my mood board is focus. This is because it is
one of the main things that I think of when I think of energy
drinks. I have a repeated use of bright neon colours such as blue
and green as I think they represent the energetic nature of an
energy drink and I have also used explosive or exciting pictures
to show the powerful side of caffeinated drinks.
How will your mood board influence your final product?
My mood board will influence my final product as I like a lot of
the colours that I have used on there. I think I will use the neon
colours as they stand out and look like energetic colours.