6. Logo analysis
• All of the logos that I have brought in are animated or hand
drawn and both logos have either a microphone or
headphones as a recurring image. This is because podcast
hosts record their shows with microphones and head phones.
Some logos have an image of something related to what's
talked about on the show. If there is a podcast disusing film
their would be a film strip logo meaning film is what they
discuss. This will be one of the things that I will take influence
to my product. I may either use a film strip logo or a film
camera as my logo.
7. Mood Board Analysis
Is there any repetition in the images you have collected?
Repeated colours/images styles/fonts/tone/mood
How will your mood board influence your final product?
In the images that I have collected they use some microphones mixed with computers
Headphones which is what they use to record their shows. They may also use mobile
phones and the audio is all recorded in a studio or in a soundproof room. In their shows
they also use logos and in the case of my podcast which is film related.
I would use either logos of a clapper board or a film strip the pictures are very comforting and it feels
Like a comforting environment to record in these rooms.
I am hoping to have my podcast recorded with the same type of device which wont
Be as expensive as the microphones on the mood board but can still record sound in good
Quality. I am also hoping to record in a room that is sound proof and doesn't cause echo's
So the sound is not distorted and hopefully it can create the same environment as the rooms
In the pictures
8. Informal Proposal
Current Idea
Concept Film review show talking about that latest releases, interviews and covering film
news and what films are good enough to spend your money on.
Type of
products you
would make
• For my podcast I will make reviews on films and give my thoughts on a certain
film and explain in depth on why I disliked or liked a certain film.
What you will
need to make
them
I will need a quiet and a room with good acoustics in order to record audio. I will
need a microphone of decent quality and a computer to edit my final product.
Audience My target audience are mainly film nerds or people who are looking to educate
themselves on film or they might be someone who is looking to spend their money
on the cinema. Basically any film lover of all tastes can listen to the podcast. This
podcast can appeal to both men and women. I think people over the age of 17 can
listen to this podcast. While there are some film lovers that are much younger then
17 a majority of teenagers have a short attention span and not every film I review is
going to appeal to that demographic. I feel that my target audience may be aspirers
9. Choices
Discounted ideas Reasons for not choosing this
project
Magazine covers • This project is not really to my liking
because I have not 100% mastered
Photoshop and it looks like something
that I cant handle on my own.
Video Games • Video games is a medium I am not much
impartial to. And it is something I cant
see myself doing in the future.
Editor's Notes
Bubbl.us or hand drawn-scanned using college printers exploring 3 potential ideas
Bubbl.us or hand drawn-scanned using college printers exploring your final idea
Collection of images related to your product/inspirational/visually interesting
At least 15 needed
For your idea, write a brief, informal proposal. Ensure you proof read and check spelling etc
For the audience section consider age/gender/psychographic/geodemographic/social grade etc
Discuss the other two ideas from your initial mind map and reasons for why you didn’t choose them
