2. Owner ship
Celador was taken over by Complete Communications and there
was certain shareholders like Paul Smith and Jasper Carrott.
Then under the owner ship Complete Celador expands to
fledgling radio, film and international businesses. However later
on Complete Communications announced to sell the company.
Complete Communications have also worked on many other
different films like slum dog millionaire and they have also helped
out with the program who wants to be a millionaire. They made a
lot of money selling there rights all around the world.
In 2004 Celador took legal action agents Disney for what claimed
were being unpaid profits for Disney screening of a programmed
in the US.
Complete Communication sell themselves to a Dutch company
2waytraffics.
3. Operating model
Celador began with a project base however when who wants to
be a millionaire.
There also worked across continents now slum dog millionaire
and these are shot in the UK and a Bollywood crew Celador
funded all these actually all themselves.
Distribution fees-sell the movie so that these can be view in
different country’s.
4. Products
Celador started off as TV programs and they have also produced
some films too. However they are also in radio and theater.
Some of the films they are produced Slum Dog Millionaire and
Dirty Pretty Things. Also in the TV industry BBC gave them
money. Also who wants to be a millionaire was a big profit.
They are also in a few radio stations like The Breeze and Sam
FM. They are expanding into theater.
5. Market Positions
One of Celador most popular films is the
Descent. Decent came out in 2006 with a budget
of 3.5 million pound. What also came out about
the same time was 20th century Fox's X-Men Last
Stand with a budget of 135 million.
6. Competitors
Celador is a small company one of there competitors is DNA
Films, another one is Film4 Productions and Sony Picture
Entertainment.
DNA Films are based in the UK they have done films like Never
Let me Go, Ex Machine and many many more.
Film4 Productions this company cut there budget and staff in
2002 because of mounting losses and then was brought by
channel 4 to work I there drama department.
Sony Picture Entertainment
