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Media evaluation


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Media evaluation

  1. 1. Media Evaluation Lyndsey Price
  2. 2. In what ways does your media product use, develop or challenge forms and conventions of real media products?In my magazine research I found that there are re-occuring codes and conventions that magazine stick to in orderto make their media product successful. The rule of thirds (a grid made with two vertical The masthead with lines and two horizontal contains a bold and clear lines which are equally magazine title. Taglines spaced) is also often used and promotions can also to keep the magazine be found here as its one looking neat and of the first places the eyes professional, which is quiet look when browsing for a obviously what attracts an magazine. audience as NME is a very successful music magazine. A bright and bold title for the feature artist featured in The Guttenberg diagram is the magazine. Often with an also a conventional layout image fitted to the whole of technique magazines seem the front cover, manipulated to follow. Information is (so that image overlays the often seen in the Primary magazine title) and situated Optical Area (Green Circle) with thought for audience and the barcode is often representation. E.g. In this found in the Terminal Area issue its clear to see that (Red Circle) Hayley is a leader of the band because of the way she is positioned in front of the other band members.
  3. 3. In what ways does your media product use, develop or challenge forms and conventions of real media products?The front cover of my magazine I also decided to follow the rule of thirdsfollows the Guttenberg diagram as I personally think that is makes theas there is information in both layout of my magazine pages more neatthe terminal and primary optical and makes the whole magazine seemarea of the magazine. Which is a more professional.common code and convention forsuccessful magazine layouts. The colour scheme and layout came from a front cover from a Nirvana feature by NME-I found that the colours they used and the way the images were manipulated worked really well, so decided to follow a similar route in my own way. I found that by adding a darker background and two lighter colours is easier to see text and works better.
  4. 4. How does your media product represent particular social groups?The genre of my magazine is Punk/Grunge music which is quite a nichegenre of music as not a lot of people seem to listen to it, which makes mymagazine niche. Also, the magazine is targeted at people who would feelthe type of music they prefer is often forgot about due to the lack of fans-so the magazine is trying to revive the genres. The audience that themagazine targets is around 16-25 year olds due to the ages of the bands.Both genders are technically targeted by the magazine but stereotypicallythe dark colour scheme would target a male audience. For the image Iplanned the sort of look I wanted for the model by planning at outfit andhow to style the models hair etc. For example, The leather jacket portraysheavier music compared to more mainstream music such as pop becauseof the connotations of the jacket. (Heavy Metal, Bikers, Punk etc) Theribcage t-shirt also suggests the type of music the model would be intobecause of the same reason. I also edited the image colour to a moresepia look to fit with the grunge theme of the magazine. The way themodel dismisses the camera to look in another direction suggests a sort ofattitude which Punk music stereotypically has, The expression of themodel and the tagline “I was scared of messing it all up for all of us” alsosuggests a negativity and leaves the audience wanting to know whathappens next with the band, would it be good or bad.
  5. 5. What kind of media institution might distribute your media product and why?
  6. 6. Who would be the audience for your media product?For my magazine I aimed making it towards the age range of 13-25 years of age due to the fact the bands in themagazine are mainly bands that were formed in the 90’s or 80’s. The images and text is more of a younger generationalso. Ideally the gender the magazine is aimed at is both female and male, because music is something both genderscan enjoy. However, the colours are darker than most magazines leading audiences to stereotypically think that themagazine is for a male audience. Sexuality and Ethnicity are also the same as gender, it doesnt really matter whatsexuality you are, gender or ethnicity because music can be enjoyed by all and so can this magazine.
  7. 7. How did you attract / address your audience?For my magazine I used several images for the front cover, contents and feature article. I made sure the model in my photo was thesame age as my target/secondary audience so that they can relate and aspire to be like her. Individuals who prefer music found inmy magazine can often feel as though they cant relate to people who like more mainstream music- having someone they can relateto music and style wise is a positive feature for my magazine. The clothing of the model is also worn to support the genre of musicshe performs. For example, a leather jacket is stereotypically known as something a person into rock and roll music would wear. HerT-shirt- a skeleton’s ribcage has also the same description. Much of the audience may dress or want to dress that way, know that themodel on the front of my magazine has the audience might feel more comfortable in wearing similar things in front of moremainstream audiences. The body language of the model is care-free and proud of what she and her band has accomplished-supporting the idea that the audience will aspire to be a positive figure just like the model in the magazine. The body language alsosupports the genre of music as punk rock typically has an attitude of not caring, violence etc. In this shot, I chose the model to be in front of a wall, covered in I chose to shoot the mesh and spikes etc. To promote images for my the punk/grunge feel of the magazine in black whole character, magazine and and white as I think genre of music. this is unconventional and is something The clothing worn and body different to other language supports the genre magazines. I also of music. think it works well with the colour scheme and the genre of music.
  8. 8. What have you learnt about technologies from the process of constructing this product?
  9. 9. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?