Media Evaluation Question 4 Answer

2. Research Stage Overview
 The research stage was the stage I
used the least amount of new
media technology. As a group our
research consisted of watching
several different textual examples
of soap operas. This meant using
programmes such as BBC IPlayer,
4OD and ITV Player. Along with
being able to watch full episodes
online I also used YouTube to
access a variety of different clips
with ease.

3. IPlayer's and On Demand
 I felt this was an extremely useful piece of technology
for my research phase of my project. These
programmes allowed me to dive deep into analysis of
different soaps over a range of broadcasting channels.
If I didn’t manage to catch something I could rewind
it and re watch the important parts I had missed. I
relied on IPlayer and demand heavily for textual
analysis, this was due to the fact it is the most highly
regarded programme when it comes to watching back
programmes from satellite television. Another
impressive factor I found with these programmes is
the back log of episodes, with such an incredible
amount of episodes to choose from I could watch
different episodes from different programmes from a
variety of different months, and in some cases even
years. This meant I could see what iconography and
narratives may be useful to include when creating our
final product.

4. YouTube
 YouTube was an incredibly useful software
to use when researching trailers. I felt that
trailers were the only thing that was missing
from the on demand channels. YouTube
allowed me to access a wide variety of
trailers from both soap operas and other
genre trailers which I felt had features which
could be used in my trailer. YouTube had an
impact on my product as I went through
dozens of different trailers taking notes on,
it had quick pause feature and allowed me to
re watch the clip I had just watched in a
matter of seconds. The amount of clips on
YouTube and the ‘recommended’ side bar
meant I had access to so many different
clips, this meant I had an eclectic knowledge
of soaps and could manipulate features from
all these different examples to aid me in
creating my soap.

5. Filming Stage
 For our filming Stage we used several different
items to help us when we were on location. The
main piece of equipment we used was the HD
camera, this was an imperative piece of
equipment as without it we couldn’t have filmed
what we had planned. We then had to use the
boom mic, and clip mics when filming to make
sure our sound was crisp and clear. The tripod
was also an important piece of equipment as it
allowed us to keep the camera from shaking and
made sure our footage came out as smooth as
possible. We filmed most of our footage in day
light and outside on location which meant we
didn’t really use any lighting. We used our own
mobiles as props within the programme and
although this isn't their primary purpose it was
useful to have as props to make our product
seem more contemporary.

6. How did you use new media to
communicate with your audience?
 New media technology was important
for me when communicating with my
audience. I used a website called
‘www.surveymonkey.com’ to create a
survey and gain audience feedback,
linked to that I used Hotmail as a way
of emailing people within the audience
demographic the survey I had create.
The synergy between the two media
forms was important for me as it
allowed me a fast, effective and
organised way of creating a dialogue
with my audience and allowed me to
gain an audience perspective on what
needed to be added/changed to my
product to make it appeal more to the
audience.

7. Editing Stage
 For the editing stage for our project the main
new media technology we used was Adobe
Premiere Elements. This is the same software we
used for our AS media product and evaluation. I
felt the programme was extremely effective in
providing us with the service we needed.
Premiere allowed me to arrange my footage into
named clips and import them from files within
my computer. The editing tools allowed me to
trim down clips of parts I didn’t need. I was able
to add transitions to create a more fluid text. I
also was able to add text to my product to create
an opening title as well as closing information on
what time the show was on. When exporting my
clips the programme allowed me to export it at a
high definition resolution at the right frame rate.