p2 cross media advertising

1. P2: Create a plan for a cross media advertising campaign in response to a client
brief.

2. Inspiration for my film

3. Inspiration for my working title.
• Insidious
• It
• The conjuring ½
• Annabelle
• Saw collection

4. Billboard advertising.
Billboard advertising is a great way for a company to
get there product across to a wider audience. Often
being put up in highly populated areas such as
motorways or town centres as millions of people will
go by and see it every single day. When people see
these billboards they will likely look into the film for
example more then maybe consider buying it.
Increasing revenue for the company.

5. Bus stops.
Films and other products are often advertised on bus stops
worldwide, due to the fact that they are located all
throughout cities and popular town centres… there is always
someone at the bus stop. This ensures that the product
being advertised will always be catching the eye of
someone, somewhere. Therefore making the bus stop a
perfect location for advertising.

6. Underground/Train station
The train station/Underground in London, England is a
perfect example as of why choosing this location is a
great way of getting your product across to a wide
audience. Roughly 2,000,000 people go on and out of the
train station daily, so it is inevitable that you will gain
more custom due to advertising here.

7. Colour Pallette.
Colour pallettes in films can determine the atmosphere and
mood of the scenes being displayed.
Its common to see the use of different colour families
whether it be in film production or art etc. the colours and
tones can create feelings of warmth, cold, comfort,
anticipation or fear.

8. What I am going to include in my film.
Within my film I am going to include several elements of horror movies, including the dark scenes,
ominous music and camera angles along with inspiration from popular films such as insidious and the
conjuring to ensure my film invokes fear but also curiosity within my audience and gives the urge to
watch more and maybe hope for a follow up movie.