A brief description of what new digital marketing trends are taking over.

1. Digital Marketing
and Covid-19,
Innovation,
Impact and
Opportunities
By: Sachit Gujral
135155190 |
sgujral3@myseneca.ca
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2. Digital Marketing
Trends
Where everything is being digitised, people are
making it a habit to shop from their comfort
zones and want everything at their click.
Therefore, it was essential to delve into
something interactive, easy and reliable for
the consumer to buy the product/service
without physically feelings it.
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3. 3
Influence
r
Marketin
g
When businesses collaborate with
influencers to raise brand recognition or
conversions within a certain target group,
this is known as influencer marketing.
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4. Influencer Marketing: Then v/s Now
4
NOW
Brands have cooperated with social
media influencers (not just celebrities)
across platforms to raise awareness
during the last five years, and
influencer marketing has grown from a
$5-10 billion dollar business to an
auxiliary marketing approach.
THEN
The companies which had
bigger budgets and could
afford celebrity-based
campaigning opted for
influencer approach.
Anyone
Can
Be
A
Celebrity

5. 5
5
Most to least
effective
for influencer
based
marketing

6. 6
It is difficult to find the right
influencer for a particular product
THREATS
SWOT ANALYSIS
STRENGTHS
It is easy to measure the
ROI
OPPORTUNITIES
A chance to communicate
with the customers and not
just throw information at
them
WEAKNESSES
If a wrong influencer is
chosen, it can easily
tarnish the brand image
S O
W T

7. 7
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Virtual Dressing
Rooms
02
A virtual dressing room is an online version of a
physical dressing room. It allows buyers to
visually try on garments to verify one or more of
the following factors: size, fit, and style.

8. 8
MARS
AR and VR
It’s the closest planet
to the Sun
VENUS
Venus is the second
planet from the Sun
JUPITER
Jupiter is the biggest
planet of them all
SATURN
It’s composed of
hydrogen and helium
PRODUCT OVERVIEW
Mars is actually a
very cold place
NEPTUNE
It’s the farthest planet
from the Sun
01 02 03 04
N006 PITCH DECK

9. One of the main benefit of digital couture
is that it saves the earth from being
depleted of natural resources used
because of and within the fashion
industry.
The growing trend among more
environmentally conscious people has
been to buy second hand clothes or
clothes made from recycled materials, but
digital couture offers another alternative.
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10. CREDITS: This presentation template was
created by Slidesgo, including icons by
Flaticon, infographics & images by Freepik
THANKS!
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