This presentation is based on the harvard business review article "Creative that cracks the code."

1. CREATIVE
That cracks the..
CODE

2. Article analysis..

3. World is filled
with Non Artistic
and
Unimaginative
adds

4. Advertising has flipped to All Science
AND

5. But consumer
needs
persuading so
Creativity won’t
ever cease.

6. The Power of
MEME

7. The campaign utilized power of
memes and showed creativity

8. The use of the famous
‘Gangnam Style’ yielded 233%
increase in sales

9. The ‘Mauka Mauka’ ads during the ICC
Cricket World Cup 2015 proved to be a
magnet for the fans

10. The Ad as a
GAME

11. CocaCola’s and Hong Kong’s
first-ever interactive gaming
TV promotion

12. #1 download in app store on launch day.
-380,000 downloads in just one month.
-Over 9 million times combined.

13. Plenty of advertising is already embedded in
electronic games
The most famous ANGRY
BIRDS

14. Collaborating with the
CROWD

15. Crowd sourcing is a way to get
Fresher and Better Ideas

16. Like the..

17. Launched a 100-day series of cookie designs
pegged to each day news.
Invited people to nominate news pegs every
morning and to vote later in the day for their
favorite design.
Sharing of Oreo’s Facebook page rose by 4400%
within three months of campaign.

18. Lay’s introduced a campaign
where people were asked to give
a flavor of Lay’s they want to eat
and win prizes.

19. kk
This campaign by Pepsi
resulted in a substantial
growth of viewers for the
upcoming IPL season

20. Kurkure’s Gift box graphic
making campaign was a big hit

21. Just enough
HUMOUR

22. Kia MOTORS aMERiCa
aDVERTiSEMENT
A New Way To ROLL !!

23. KIA Motors aired a fun filled ad for its Soul model
car showing roads filled with hamster wheels to
evoke drab mindlessness of typical daily commute,
while a Soul drove up along side and slide down its
window showing hamsters in the car chilling to
their hip tunes.

24. Vodafone entered the scene with its..
ZooZoo’s

25. A series of ZooZoo
Ads lead to the rise of
Vodafone in India

26. A New
SOCIAL MOVEMENT

27. ‘Socially responsible’ goods
cost more to produce than
alternatives.

28. The ‘shwopping’ campaign, which
suggests that before you rush out to
buy the fashion, you chose something
from your closet to recycle.

29. MARKS & SPENCER
Can’t afford to be irresponsible, therefore
shwop drops were placed in all the leading
areas of the city.

30. When customers start
to value sustainability,
it stands to win big.
M&C hoped to make $350 million per year

31. Amul advertisements
carry the essence of India
and showcases whatever
happening around.

32. The campaign from Lifebuoy
helped in protecting children
below the age of 5 years.

33. Ads that Go
NATIVE

34. Ads have greater
attention when
inseparable from
content that surrounds
them

35. Utilize this concept
Have product placement in
films, magazines, TV shows
and Games.

36. An
Example
-Nieman Marcus advertised on ABC’s drama series Revenge.
-First they opted for a “takeover” of the program, meaning
that every ad in the hour-long segment was theirs.
-Then, to make the most of that sole sponsorship, they hired
the show’s cast to perform in character in five long-form
commercials.

37. Shahrukh Khan
advertising
Sunfeast
biscuits proved
that the brand
sales grew in
numbers due to
the face value.

38. Aishwarya Rai’s
bold looks for
Loreal meant
that the Brand
became an
instant success
among the
ladies.

40. CREATED BY-
Shruti Bansal
UIT- RGPV, BHOPAL,
during an internship
By Prof. Sameer
Mathur, IIM Lucknow