10.5 million ad views for under $20? Yep. It happened. Snapchat Geofilters are the subject of this week's digital marketing success story. Chris Hall at Kickster shows any business how it's done.

2. This week’s digital
marke1ng success story
is about Chris Hall at

3. What we learn:
How to get over 10.5
million ad views for
under $20.

4. (Courtesy of a Snapchat Geofilter)

5. Snapchat is a phone only app that allows
businesses to share photos or videos.
When a Snapchat user takes a picture or video,
they swipe leH or right on the screen to access
a library of designs that lay over top the picture
or video.
Availability of these overlay designs is based on
the user’s geographic loca1on. They are called
Snapchat Geofilters.
Snapchat Geofilters

6. I live in
Holland, MI so
this filter is
available.

7. Any business can adver1se on
Snapchat by designing and sharing
their own On-­‐Demand Geofilter (for
a trade show, conference, community
event, grand opening, sale etc…).
On-­‐Demand Geofilters

8. It is important to note that On-­‐Demand
Geofilters can only be shared for a
limited 1me. Snapchat requires selec1ng
a specific number of days and 1mes
within those days when your company’s
On-­‐Demand Geofilter will be available.
On-­‐Demand Geofilters

9. When a Snapchat user is in a geographic loca1on
where a company’s On-­‐Demand Geofilter is
available, the user can select that design from the
Geofilter library and overlay it on their picture or
video, to their followers.
This user has just adverBsed on behalf of that
company.
On-­‐Demand Geofilters

10. Chris hall ran an On-­‐Demand Geofilter
for a sneaker event aQended by DJ
Khaled.
On-­‐Demand Geofilter for DJ Khaled Event

11. Geofilter

12. Here’s What Happened to the Growth of
Kickster’s app…

13. The Kickster app received thousands of
downloads aHer the On-­‐Demand Geofilter
went live.
Why Was This On-­‐Demand Geofilter EffecBve?

14. 1. Highly targeted at the aQendees and the celebrity
headlining the event — “We The Best” is DJ
Khaled’s brand and “Major key” is a catch phrase
he uses (no1ce the key on the geofilter picture).
2. Designed so event aQendees would want to
share it.
3. Really cheap at $17.54 and garnered 10.5 million
views.
Why Was This On-­‐Demand Geofilter EffecBve?

15. DJ Khaled used Chris’ On-­‐Demand Geofilter more than
once at the event and since he has over 6 million
followers, the views of the On-­‐Demand Geofilter
skyrocketed.
Chris con1nued to target DJ Khaled events and
concerts in which he performed during Beyonce’s
Forma1on Tour. He kept the design similar while only
changing the city.
At the end of the tour, his On-­‐Demand Geofilters had
amassed over 95 million views.
The Bigger Picture: On-­‐Demand Geofilters Can be
Targeted at Event ATendees and Their Influencers

16. There are over 150+ million daily ac1ve
Snapchat users that share about 9,000 snaps
per second (more than 777 million per day).
The best way to know the effec1veness of a
Snapchat On-­‐Demand Geofilter promo1on is
to try it. For $30, $40 or $50, what do you
have to lose?
On-­‐Demand Geofilters Are Really Cheap,
Why Not Try Them?

17. 14% of smart phone users in the United
States over 34 are on Snapchat (up from 2%
in 2013).
Trends indicate more and more Snapchat
usage among each demographic.
It’s only a maQer of 1me un1l Snapchat hits
cri1cal mass with the older genera1on.
Your Customers Will be on Snapchat If They
Aren’t Already

18. A $20 On-­‐Demand Geofilter today might be $200 six
months from now.
Google Adwords were as low as $0.05 per click soon
aHer launch in 2000 while the average now is over
$2.00 per click.
The price of an On-­‐Demand Geofilter will be higher in
2017 than 2016.
Snapchat On-­‐Demand Geofilters Are Cheap…
For Now

19. QuesBon is, by how much?

20. Tell me what you think here:
www.snapchat.com/add/
@claytonjay101
.com/asiLearnDigitalMarketing