1. Syed Abid Ali.
Pakistan
Address, N-58 Samanabad
Lahore, Pakistan
Home: (0423) 757-3431/2 Cell: 0322- 948-6134 Email: ali_syedabid@yahoo.com
BUSINESS DEVELOPMENT MANAGER
Industrial and Technical
Equipment
BUSINESS PROFILE
To give in and contribute the skills and education that I have acquired into a challenging and Competitive Marketing
situation in order to achieve the desired result. I am a self-managed and result-oriented Business Development
Manager with more than 10 years of experience offering solution of B2B, B2C, Key Accounts, National and Regional
Level.
Having different principles on panel my responsibility is to Business Development of Industrial Processing, Packing
and Printing Equipment, Supporting Customer with Estimating Return on Investment, Contract
Negotiation/Monitoring, Stock Forecasting, Warranty Management and Complete Sales Cycle.
I am also responsible of Developing New Market Segment to Increase Revenue, Local or Abroad
Training/Development of Technical Staff, Technical Support Monitoring, Customer Relations and Monitoring after
sale services.
Major Principal Companies
Marking System Packaging Solutions Beverage Filler Protective Packaging
Beverage Equipment Case Packing Solution Wrapping Solutions Strapping Company
2. Skills
Marketing and Sales
Corporate Communications
Team Leadership
Product Positioning
Issues Identification and rectifications
Team Development
Innovative Solution Marketing.
Market Research
Developing New Market Segment
Exploring Possibilities of selling to
current customer’s
After Sale Support and Customer
Relationship.
New Product Launch
Achievement Professional
Citropak: For their Shrink Wrapping for Tetra Bricks I Sold SMI from Italy against Tetra Pack Solution offered to
Citropak (Previously Known as Cargill Group).
Six-B Foods: For Online Shrink wrapping of Bottles customer got two different solutions one is SMI from Italy and
Second one is TECMI from Argentina. I sold them SMI which was higher in cost at that time later on I got repeated
order form the same machine based on after sales and performance of machine. New Project is online line
Pallettizer to automate the line. Total SMI Project cost is 250,000 Euros which is approximately 30 Million PKR.
Nestle Pakistan and Unilever: My main Task was to Reduce Downtime, Labor Cost and Time Efficiency in
packing hall on End of Line Equipment in Ice cream and Tetra Pack Halls. The requirement was to offer a solution
of Operator Free Case Packaging Solution for this project with ROI. Complete project was 9.5 Million PKR Unilever
and 10.8 Million PKR.
Pepsi CO Lays Plant: The requirement is to provide the Movable Stretch wrapper for Outbound with Space
Constraint, 2 Ply Carton and Weight not more the 50 KG. This was a part of our System Logistic Project in Lays
Plant. Keeping in View the requirements sold them ROBOT from Robopac with PVS Option. Cost of project is 5
Million.
Mitchells Fruit Farm:
Labeler: The customer has a labeler from Europe which is slow in speed. To upgrade the current line we need to
make some changes to the line to increase accumulation before new proposed Labeler. We offered a labeler from
PE while they are using at another brand. We were able to sell PE Labeler and currently their line is running at full
capacity. It was 70 thousand Euros Project.
Stephen: One of the World best Processing Equipment for convenience food, dairy, meat/fish, confectionery and
cosmetics. We sold Equipment to Mitchells for Ketchup Processing. It was a 20 Million Euros Project.
Dalda Food Pakistan: One of the Largest Cooking Oil Manufacture in Pakistan. They started new segment in dairy
business in which Tetra was the Key Supplier after long discussion we were able to convince customer not to buy
Tetra down Stream Packaging Equipment and sold them 2 SMI Shrink wrappers in front of Tetra Filler. Project Cost
60 thousand Euros. I worked with Dalda on New Project SMI Ordered.
Honda Atlas Pakistan: They required Printing on the Metal Chip which carries Chasis Number, after discussion with
production and technical department. Sold equipment from I-Mark International Daily thousands of cars are
punched and ready for sale.
Achievement Educational
Government Scholarship for Studies
I received Full Government Scholarship for the Turkish Republic of Northern Cyprus.
Cyprus International University
I worked as an assistant of Prof. Dr. Abdul Ghafoor for almost six months working on the Research Paper on PTCL.
Syed Abid Ali PAGE 3
3. PROFESSIONAL EXPERIENCE
SAYEED INTERNATIONAL, Karachi
Lahore, Punjab, 2006 –
Present
Sayeed international is the leading Industrial Solution Provider Company. We offer High-Tech Industrial
Solution to National and Multi-National Companies in Pakistan to handle their needs in Beverage Industry
All over Pakistan, Automated Packaging FMCG, Automated Marking on their Products like code verification,
filling and Backend Processing Equipment.
Branch Manager 2011- Till Now
The Branch Manager has overall branch responsibility for profit, loss, sales and operations. The Branch Manager is
the manager that coordinates the activities of the sales, operations and administration staff of the branch. This is
a management position with sales, gross margin, budget, human resources, operations, delivery, customer
satisfaction and profitability objectives.
• Recruit, hire, train, manage, supervise, promote, discipline and discharge if necessary, sales operations and
administration department staff. Effectively manage all human resource issues per company policies and
procedures. Provide guidance and mentoring to all branch personnel to meet all customer and Company goals
and objectives.
• Knowing the Importance of Safety in Industry. I am discussing and complying all Safety Standards of Nestle
and Pepsi Co International other MNC’S for all the Industrial equipment we sell or proposed.
• Responsible for developing opportunities and turning them into Potential customer, Business Development of
our Industrial Portfolio, Understanding customer requirement, Offering Possible best solution, Mature
Project after marketing and sales activities, Commissioning of Equipment, Payment collection and after sales.
• Assess local market conditions and identify current and prospective sales opportunities.
• Direct all operational aspects including Material distribution operations to customer’s timely, customer
service, Technical resources Management to provide timely Support to the customer. Looking for After Sale
Services and part Inventory.
• Handling Customers when there is some breakdown at the production line, sorting it out thought support and
services.
• Developing new Vendors from around the world validate them and put them on company portfolio based on
customer needs.
• Bring out the best of branch’s personnel by providing training, coaching, development and motivation.
• Share knowledge with other branches and headquarters on effective practices, competitive intelligence,
business opportunities and needs.
• Address the Customer Issues Promptly to satisfy and retain them.
• Stay abreast of competing markets and provide reports on market movement and penetration.
• Managing Material and Inventory Management, Managing customers Supplies when we are short of Material.
4. Syed Abid Ali PAGE 4
Acting Branch Manager 2010- 2011
Responsible of overall branch activity: I was given the job responsibility of Over All branch performance. The sale to
3.5 Million and also given the opportunity to take care of MNC’s like Nestle Pakistan, Unilever Pakistan, Coca Cola
Beverage, Pepsi Cola, P&G.
SMI Promotion: I was given the task to promote Shrink Wrapping Equipment in Food and Beverage Sector. I have
already sold this equipment in Nestle Pakistan. I got good penetration in the beverage industry which provided results
afterwards.
Best Pack and 3 M Auto Case Packer: I started promoting the Auto Case Packer for Food and Beverage industries. I
targeted selected customer which has the fastest production line like Walls, Refhan Best Food, and Nestle Pakistan.
Unilever Walls Ice Cream: Initiated a project in Unilever Walls to automate line. They have a good line with fast
production speed the end of line case packer are not supporting the back end line speed. After complete Project
proposal we required some alternation in the basic structure of the Case Paker with some additional requirements. It
was a Ten Million Rs Project so the ROI has to be approved by the Central Engineering. After its approval we did
commissioning and later on given that to production department for online operator free Production hall.
Assistant Branch Manager 2008-2010
Marketing and Sales: I was given the opportunity to market our product in Large Scale National Organizations. Like
Packages my accomplishments were:
Treet Group of Companies: In extensive competitive market we were in competition of selling a Strapper for new
developed Carrogator plant. we were able to sell Signode Straping Solution with Auto Compression. This was High
Cost solution in comparison to others.
Packages Limited: They have the requirement of case packer for their laminate division. This division was totally
manual. I was able to convince them to buy Case Sealer for carton tapping.
Unilever Refhan Best Food: Was the First MNC I was given the task to introduce Markem- Imaje New Product with
which customer was not familiar with they were using another model for the same purpose with competition was
very aggressive. I was able to convince them to on the basis of Maintenance per year and total capital cost involved in
purchase of these models which means ROI will be less them the Existing Models. I was able to sell multiple Units to
them.
Continuously upgrading Technical Team and Customer Relationship: Meanwhile Kept my service team upgraded
with new equipment. Keep a continuous check on the After Sales Service and Customer Relationship.
Syed Abid Ali PAGE 5
5. Revenue &
Profit Growth
♦ Increased profits, with in a year 10% growth was monitored. Developing new Segment for General
Consumer and Industries. Implemented strong, aggressive marketing campaigns.
♦ Organized R&D Department; Implemented strong quality implication before selling it to the
end customer, taking feedback from the customer for better Product development.
Sales &
Management
♦ Visited all sites personally and organized meetings with end user on quarterly basis to
ensure understanding of product and gain their confidence on the product for further
business opportunities.
Territory Manager 2006 -2008
• Revival of Branch Sales and Marketing: After Joining Company my First task was to revive business in Local
Market in Lahore and GT Road Sheikhupura. After six months the branch was stable and progressing on the
right path.
• Sold Markem Imaje Marking Equipment to New Segment which I developed Rice exporter.
• Revival of Customer Satisfaction: Met with the Existing customer t understand the issue and to give them the
confidence on service team. We reacquired a lot of old customers through Timely service and support which
ultimately result in increase of sales.
Assistant Sales Manager (RO Plant), Sekolone Group, Islamabad, Punajb July 2005 – June 2006
Initial Company specialized in Ro Plant for Hospitals, General Consumer and Industries.
Hand-picked to lead team for growth in the sales of RO Plant “Reverse Osmosis”, Devised and executed strategic and
tactical action plans focused on improving sales in different segment, establishing long-term business growth, and building
top- performing team to drive achievement of objectives.
Astt. Manager Marketing , Falco Import & Export, Consumer Division, Istanbul, Turkey Oct 2004 – March 2005
One of the Exporter appliances, consumer products, leather products from South Asian countries to EU .
Develop business ventures with the Asian Countries Specifically with China; Tiwan, India, Pakistan and Malaysia. Increase
business volume in EU. Major products were Rice, Spices, Leather Cloths, Juices , Dry Fruit, Cooked food and elcetrial
Appliances.
PRIOR
EXPERIENCE:
Having Degree of Masters In Computer Sciences I had a good experience of developing
software and web based application. Worked in a Japanese Firm Named J World as Web and
Software Developer in 1999-2002.
EDUCATION & CREDENTIALS
Masters in Business Administration (MBA) in
Marketing (2005)
Cyprus International, UNIVERSITY,
Haspolat , Lefkosa , KKTC.
Mersin 10 Turkey
Masters in Computer Sciences (MCS) in
Software Eng (2000)
Scholars College of Computer Sciences,
Lahore, Punjab
Pakistan
Bachelor of Commerce (B.Com) in Accounts
and Commerce (1998)
Scholars College of Commerce,
Punjab UNIVERSITY, Lahore, Punjab
Pakistan
Microsoft System Engineering (MCP)
Networking (1999)
6. Revenue &
Profit Growth
♦ Increased profits, with in a year 10% growth was monitored. Developing new Segment for General
Consumer and Industries. Implemented strong, aggressive marketing campaigns.
♦ Organized R&D Department; Implemented strong quality implication before selling it to the
end customer, taking feedback from the customer for better Product development.
Sales &
Management
♦ Visited all sites personally and organized meetings with end user on quarterly basis to
ensure understanding of product and gain their confidence on the product for further
business opportunities.
Territory Manager 2006 -2008
• Revival of Branch Sales and Marketing: After Joining Company my First task was to revive business in Local
Market in Lahore and GT Road Sheikhupura. After six months the branch was stable and progressing on the
right path.
• Sold Markem Imaje Marking Equipment to New Segment which I developed Rice exporter.
• Revival of Customer Satisfaction: Met with the Existing customer t understand the issue and to give them the
confidence on service team. We reacquired a lot of old customers through Timely service and support which
ultimately result in increase of sales.
Assistant Sales Manager (RO Plant), Sekolone Group, Islamabad, Punajb July 2005 – June 2006
Initial Company specialized in Ro Plant for Hospitals, General Consumer and Industries.
Hand-picked to lead team for growth in the sales of RO Plant “Reverse Osmosis”, Devised and executed strategic and
tactical action plans focused on improving sales in different segment, establishing long-term business growth, and building
top- performing team to drive achievement of objectives.
Astt. Manager Marketing , Falco Import & Export, Consumer Division, Istanbul, Turkey Oct 2004 – March 2005
One of the Exporter appliances, consumer products, leather products from South Asian countries to EU .
Develop business ventures with the Asian Countries Specifically with China; Tiwan, India, Pakistan and Malaysia. Increase
business volume in EU. Major products were Rice, Spices, Leather Cloths, Juices , Dry Fruit, Cooked food and elcetrial
Appliances.
PRIOR
EXPERIENCE:
Having Degree of Masters In Computer Sciences I had a good experience of developing
software and web based application. Worked in a Japanese Firm Named J World as Web and
Software Developer in 1999-2002.
EDUCATION & CREDENTIALS
Masters in Business Administration (MBA) in
Marketing (2005)
Cyprus International, UNIVERSITY,
Haspolat , Lefkosa , KKTC.
Mersin 10 Turkey
Masters in Computer Sciences (MCS) in
Software Eng (2000)
Scholars College of Computer Sciences,
Lahore, Punjab
Pakistan
Bachelor of Commerce (B.Com) in Accounts
and Commerce (1998)
Scholars College of Commerce,
Punjab UNIVERSITY, Lahore, Punjab
Pakistan
Microsoft System Engineering (MCP)
Networking (1999)