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ACKNOWLEDGEMENT
 All Praises and Thanks to Almighty ALLAH. He is the most
Merciful who bestowed us the potential, ability and opportunity
to work on this project.
 We are Thankful to our respected teacher Ms. Anam Ameen
who gave us opportunity to work on this project.
 Our project is on DAWLANCE company.
Presented To:
 Ma'am Anam Ameen
Presented By:
Hannan Asmat F16-BBA-057
Sunila Ashfaq F16-BBA-051
Huma Shabir F-16-BBA-015
Yaman Bibi F16-BBA-049
HUMA WILL START WITH INTRODUCTION
INTRODUCTION
Dawlance is the No. 1 home appliance brand of Pakistan.
Guarantees reliability by saying that:
"Kyu k dawlance reliable hai'
It was established in 1980.
It is established by Mr. Dawood Bahir.
It is privately held organization.
It is the largest Company of Pakistan which is engaged in
home appliance business.
Dawlance Stands for DURABLE & RELIABLE household
appliances.
INTRODUCTION
 Company hired upto 5000 Employees.
 Completed 32 years of Excellence.
 Dawlance is the 7th most favorite brand in Pakistan out of 3500
brands.
 Its factory is located in Hyderabad and Karachi.
 The company has almost 16 big WAREHOUSES all over the
country and retail stores in almost all Big Cities.
 Its imports its Raw Material mainly from China, Germany, Italy,
Taiwan, and some other countries..
TYPES OF PRODUCT
Dawlance make five types of products:-
Refrigerators
Air Conditioners
Washing Machine
Deep Freezer
Microwave Ovens
PRODUCT PORTFOLIO
&MARKET SHARE
Microwave oven 40%
Freezers 45%
Air Conditioners 15%
Refrigerators 65%
Washing machines 35%
COMPANY VALUES
Reliability
Teamwork
Communication
Transparency
Respect
Creativity
NOW YAMAN WILL
PROCEED FURTHER
VISION
Make DAWLANCE a Global brand by practicing
RELIABILITY: Make Pakistan proud of us
MISSION
Promote RELIABILITY in everything we do
in the field of household
ACHIEVEMENTS
 Less energy consumption
Air conditioner.
 World's largest direct
cool refrigerator
PLANNING is the process
of setting strategies to
achieve goals, its refers to
deciding in advance that
which actions will have to
take in future.
Set Goal
Generate
Idea
Choose
best
alternative
Take
Decision
Implement
&monitor
PLANNING PROCESS IN
DAWLANCE
S.W.O.T Analysis
Internal to
Organization
Strengths
Weakness
External to
organization
Opportunities
Threats
 We have hand on the pulse of every customers
 Our working environment
 The products of the company are made available in all large
economies of the world.
 Dawlance is in the position to compete with other electronic
company and it can meet the demands of its target groups.
 The addition of the accessories in the Dawlance refrigerator added
the efficiency and better working of the product
 The company enjoys good reputation in the market and its
products are considered durable and efficient in working
 Technology is not advance as compare to multinational
organizations
 Average skills of staff
 The company is losing a lot of money due to extra labours
and manual work
 Theft events occur mostly because of no
scanning system and irregularity
 The company can focus on LCD and LED as both are
growing product in Pakistan
 The company can increase its production to provide more and
more products in the market to meet the requirements of the
clients
 The working capacity should be increased as the products of
this company are highly demanded in the growing company
 The government taxes are increased, which reduces the
margin of profit.
 The cost of labor is also increased and it become difficult to
meet the expenses incurred on the production and
distribution of the products.
 There are various other competitors, which are providing their
finished products at the highly subsidized rates.
 No law to copyright.
COMPETITIVE
ANALYSIS
 Orient
 Pel
 Haier
 Sony
 LG
 Waves
 Toshiba
 Samsung
PLANNING FOR PER DAY
PRODUCTION
The per day production of :-
 Refrigerator 800 to 1000
 Washing machine 450
 Air conditioners 500 to 700
 Microwave 900 to 12000
ORGANIZING is the process
of allocating to achieve
Goals efficiently and
effectively. Resources can
be human as well as non-
human
ORGANIZATIONAL CHART
Chief Executive
officer
HRM
Market
ing
Financ
e
Accou
nting
Manufac
turing
DEPARTMENTALIZATION Marketing department
 Selling department
 H.R department
 Customer services department
 Administrative department
 Planning chain management
 Supply chain management
 Production department
 Design and development
 Finance department
 Research and development department
SILOS
They work
across the
silos means that they exchange the information with other
groups and keep everyone in the loop.
AUTHORITY
Decentralized
NOW HANNAN WILL PROCEED
FURTHER
LEADING is the process of
motivating and influencing
workers behavior to achieve
organizational objectives. Its is
the best way to increase
productivity in company
ABILITY
• Skills
• Education
• Knowledge
• Capable
• Specialized
• Talent
MOTIVATION
• Reward
• Promotion
• Salary
• Needs fulfilled
• Workshops
• Appreciation
ENVRONMENTAL
CONDITIONS
• Safe working
environment
• Healthy and
positive
environment
• Job security
PERFORMANCE
Efficiently and Effectively
achieved
THEORIES
Theory Y The assumption that employees are
creative, enjoy work, seek responsibility, and can
exercise self-direction.
Hygiene Theory the factors that eliminate job
dissatisfaction, but don't motivation.
Maslow's Theory
LEADING THE ACTIVITIES
Giving guidance in making process.
Give direction to get the desired outcome.
Update the team regarding any change in policies
and technology changes.
MOTIVATION IS POWER
Legitimate= Delegate, Supervise etc
Reward= Salaries, promotion
Expert= More Knowledge
Information people= Distribute to concern
BASIS OF PROMOTION
Work
Skill
Ideas
Presentations
INCENTIVES
Incentive are programs that particularly used in
business management to motivate employees and in
sales to attract and retain customers.
Household packages
Free rent packages
Transportation facilities
Cricket matches
Picnic
Training
CONTROLLING is the process
of managing activities in this we
set standards and then measure
it with actual performance and
take corrective actions
KPIS
DAWLANCE set the standard for
every departments personnel which
they named as KPI that means KEY
PERFORMANCE INDICATION It also
involves the rules and regulations
CONCLUSION
DAWLANCE was established by Mr.Dawood Bashir in 1980.
The main focus of the company is on high end consumers which are the style
icons and the influencer because. They don't care about price, they see a
brand name and style but they also give importance to other segments that
basic users and comfort seeker.
The DAWLANCE is the leading brand of the market. In the end we analyzed
that DAWLANCE is a big local manufacturer of refrigeration industry in
Pakistan. Since DAWLANCE has very strong industrial base as well as deep-
rooted marketing network in Pakistan, they don’t feel any threat from any of
their competitors, either local or from importers
THANK YOU FOR
YOUR TIME
Your feedback are Welcome
and Valued!
Are there any Questions?Any Comments?

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Functions of Management on dawlance company

  • 1.
  • 2. ACKNOWLEDGEMENT  All Praises and Thanks to Almighty ALLAH. He is the most Merciful who bestowed us the potential, ability and opportunity to work on this project.  We are Thankful to our respected teacher Ms. Anam Ameen who gave us opportunity to work on this project.  Our project is on DAWLANCE company.
  • 3. Presented To:  Ma'am Anam Ameen Presented By: Hannan Asmat F16-BBA-057 Sunila Ashfaq F16-BBA-051 Huma Shabir F-16-BBA-015 Yaman Bibi F16-BBA-049
  • 4.
  • 5. HUMA WILL START WITH INTRODUCTION
  • 6.
  • 7. INTRODUCTION Dawlance is the No. 1 home appliance brand of Pakistan. Guarantees reliability by saying that: "Kyu k dawlance reliable hai' It was established in 1980. It is established by Mr. Dawood Bahir. It is privately held organization. It is the largest Company of Pakistan which is engaged in home appliance business. Dawlance Stands for DURABLE & RELIABLE household appliances.
  • 8. INTRODUCTION  Company hired upto 5000 Employees.  Completed 32 years of Excellence.  Dawlance is the 7th most favorite brand in Pakistan out of 3500 brands.  Its factory is located in Hyderabad and Karachi.  The company has almost 16 big WAREHOUSES all over the country and retail stores in almost all Big Cities.  Its imports its Raw Material mainly from China, Germany, Italy, Taiwan, and some other countries..
  • 9. TYPES OF PRODUCT Dawlance make five types of products:- Refrigerators Air Conditioners Washing Machine Deep Freezer Microwave Ovens
  • 10. PRODUCT PORTFOLIO &MARKET SHARE Microwave oven 40% Freezers 45% Air Conditioners 15% Refrigerators 65% Washing machines 35%
  • 13. VISION Make DAWLANCE a Global brand by practicing RELIABILITY: Make Pakistan proud of us
  • 14. MISSION Promote RELIABILITY in everything we do in the field of household
  • 15. ACHIEVEMENTS  Less energy consumption Air conditioner.  World's largest direct cool refrigerator
  • 16.
  • 17.
  • 18.
  • 19. PLANNING is the process of setting strategies to achieve goals, its refers to deciding in advance that which actions will have to take in future.
  • 22.
  • 23.  We have hand on the pulse of every customers  Our working environment  The products of the company are made available in all large economies of the world.  Dawlance is in the position to compete with other electronic company and it can meet the demands of its target groups.  The addition of the accessories in the Dawlance refrigerator added the efficiency and better working of the product  The company enjoys good reputation in the market and its products are considered durable and efficient in working
  • 24.  Technology is not advance as compare to multinational organizations  Average skills of staff  The company is losing a lot of money due to extra labours and manual work  Theft events occur mostly because of no scanning system and irregularity
  • 25.  The company can focus on LCD and LED as both are growing product in Pakistan  The company can increase its production to provide more and more products in the market to meet the requirements of the clients  The working capacity should be increased as the products of this company are highly demanded in the growing company
  • 26.  The government taxes are increased, which reduces the margin of profit.  The cost of labor is also increased and it become difficult to meet the expenses incurred on the production and distribution of the products.  There are various other competitors, which are providing their finished products at the highly subsidized rates.  No law to copyright.
  • 27. COMPETITIVE ANALYSIS  Orient  Pel  Haier  Sony  LG  Waves  Toshiba  Samsung
  • 28. PLANNING FOR PER DAY PRODUCTION The per day production of :-  Refrigerator 800 to 1000  Washing machine 450  Air conditioners 500 to 700  Microwave 900 to 12000
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  • 30. ORGANIZING is the process of allocating to achieve Goals efficiently and effectively. Resources can be human as well as non- human
  • 32. DEPARTMENTALIZATION Marketing department  Selling department  H.R department  Customer services department  Administrative department  Planning chain management  Supply chain management  Production department  Design and development  Finance department  Research and development department
  • 33. SILOS They work across the silos means that they exchange the information with other groups and keep everyone in the loop. AUTHORITY Decentralized
  • 34. NOW HANNAN WILL PROCEED FURTHER
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  • 37. LEADING is the process of motivating and influencing workers behavior to achieve organizational objectives. Its is the best way to increase productivity in company
  • 38. ABILITY • Skills • Education • Knowledge • Capable • Specialized • Talent MOTIVATION • Reward • Promotion • Salary • Needs fulfilled • Workshops • Appreciation ENVRONMENTAL CONDITIONS • Safe working environment • Healthy and positive environment • Job security
  • 40.
  • 41. THEORIES Theory Y The assumption that employees are creative, enjoy work, seek responsibility, and can exercise self-direction. Hygiene Theory the factors that eliminate job dissatisfaction, but don't motivation. Maslow's Theory
  • 42. LEADING THE ACTIVITIES Giving guidance in making process. Give direction to get the desired outcome. Update the team regarding any change in policies and technology changes.
  • 43. MOTIVATION IS POWER Legitimate= Delegate, Supervise etc Reward= Salaries, promotion Expert= More Knowledge Information people= Distribute to concern
  • 45. INCENTIVES Incentive are programs that particularly used in business management to motivate employees and in sales to attract and retain customers. Household packages Free rent packages Transportation facilities Cricket matches Picnic Training
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  • 47. CONTROLLING is the process of managing activities in this we set standards and then measure it with actual performance and take corrective actions
  • 48. KPIS DAWLANCE set the standard for every departments personnel which they named as KPI that means KEY PERFORMANCE INDICATION It also involves the rules and regulations
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  • 50. CONCLUSION DAWLANCE was established by Mr.Dawood Bashir in 1980. The main focus of the company is on high end consumers which are the style icons and the influencer because. They don't care about price, they see a brand name and style but they also give importance to other segments that basic users and comfort seeker. The DAWLANCE is the leading brand of the market. In the end we analyzed that DAWLANCE is a big local manufacturer of refrigeration industry in Pakistan. Since DAWLANCE has very strong industrial base as well as deep- rooted marketing network in Pakistan, they don’t feel any threat from any of their competitors, either local or from importers
  • 52. Your feedback are Welcome and Valued! Are there any Questions?Any Comments?