2. ACKNOWLEDGEMENT
All Praises and Thanks to Almighty ALLAH. He is the most
Merciful who bestowed us the potential, ability and opportunity
to work on this project.
We are Thankful to our respected teacher Ms. Anam Ameen
who gave us opportunity to work on this project.
Our project is on DAWLANCE company.
7. INTRODUCTION
Dawlance is the No. 1 home appliance brand of Pakistan.
Guarantees reliability by saying that:
"Kyu k dawlance reliable hai'
It was established in 1980.
It is established by Mr. Dawood Bahir.
It is privately held organization.
It is the largest Company of Pakistan which is engaged in
home appliance business.
Dawlance Stands for DURABLE & RELIABLE household
appliances.
8. INTRODUCTION
Company hired upto 5000 Employees.
Completed 32 years of Excellence.
Dawlance is the 7th most favorite brand in Pakistan out of 3500
brands.
Its factory is located in Hyderabad and Karachi.
The company has almost 16 big WAREHOUSES all over the
country and retail stores in almost all Big Cities.
Its imports its Raw Material mainly from China, Germany, Italy,
Taiwan, and some other countries..
9. TYPES OF PRODUCT
Dawlance make five types of products:-
Refrigerators
Air Conditioners
Washing Machine
Deep Freezer
Microwave Ovens
23. We have hand on the pulse of every customers
Our working environment
The products of the company are made available in all large
economies of the world.
Dawlance is in the position to compete with other electronic
company and it can meet the demands of its target groups.
The addition of the accessories in the Dawlance refrigerator added
the efficiency and better working of the product
The company enjoys good reputation in the market and its
products are considered durable and efficient in working
24. Technology is not advance as compare to multinational
organizations
Average skills of staff
The company is losing a lot of money due to extra labours
and manual work
Theft events occur mostly because of no
scanning system and irregularity
25. The company can focus on LCD and LED as both are
growing product in Pakistan
The company can increase its production to provide more and
more products in the market to meet the requirements of the
clients
The working capacity should be increased as the products of
this company are highly demanded in the growing company
26. The government taxes are increased, which reduces the
margin of profit.
The cost of labor is also increased and it become difficult to
meet the expenses incurred on the production and
distribution of the products.
There are various other competitors, which are providing their
finished products at the highly subsidized rates.
No law to copyright.
28. PLANNING FOR PER DAY
PRODUCTION
The per day production of :-
Refrigerator 800 to 1000
Washing machine 450
Air conditioners 500 to 700
Microwave 900 to 12000
29.
30. ORGANIZING is the process
of allocating to achieve
Goals efficiently and
effectively. Resources can
be human as well as non-
human
32. DEPARTMENTALIZATION Marketing department
Selling department
H.R department
Customer services department
Administrative department
Planning chain management
Supply chain management
Production department
Design and development
Finance department
Research and development department
33. SILOS
They work
across the
silos means that they exchange the information with other
groups and keep everyone in the loop.
AUTHORITY
Decentralized
37. LEADING is the process of
motivating and influencing
workers behavior to achieve
organizational objectives. Its is
the best way to increase
productivity in company
41. THEORIES
Theory Y The assumption that employees are
creative, enjoy work, seek responsibility, and can
exercise self-direction.
Hygiene Theory the factors that eliminate job
dissatisfaction, but don't motivation.
Maslow's Theory
42. LEADING THE ACTIVITIES
Giving guidance in making process.
Give direction to get the desired outcome.
Update the team regarding any change in policies
and technology changes.
43. MOTIVATION IS POWER
Legitimate= Delegate, Supervise etc
Reward= Salaries, promotion
Expert= More Knowledge
Information people= Distribute to concern
45. INCENTIVES
Incentive are programs that particularly used in
business management to motivate employees and in
sales to attract and retain customers.
Household packages
Free rent packages
Transportation facilities
Cricket matches
Picnic
Training
46.
47. CONTROLLING is the process
of managing activities in this we
set standards and then measure
it with actual performance and
take corrective actions
48. KPIS
DAWLANCE set the standard for
every departments personnel which
they named as KPI that means KEY
PERFORMANCE INDICATION It also
involves the rules and regulations
49.
50. CONCLUSION
DAWLANCE was established by Mr.Dawood Bashir in 1980.
The main focus of the company is on high end consumers which are the style
icons and the influencer because. They don't care about price, they see a
brand name and style but they also give importance to other segments that
basic users and comfort seeker.
The DAWLANCE is the leading brand of the market. In the end we analyzed
that DAWLANCE is a big local manufacturer of refrigeration industry in
Pakistan. Since DAWLANCE has very strong industrial base as well as deep-
rooted marketing network in Pakistan, they don’t feel any threat from any of
their competitors, either local or from importers