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Persuasive
Speech
Paragraph 1 –INTRODUCTION
1) Greet the audience.

e.g: Good morning / afternoon / evening to
boys and girls..
our principal, teachers and fellow students… (at an official school
function)
Mr Chairman, ladies and gentlemen… (at an official function or
society meeting)
Or distinguished guest…
Persuasive
Speech

2) Introduce yourself to the audience- (your name,
position held, department attached to)
e.g: I am Dr Nasir from Agha Khan Hospital in Karachi.
Persuasive
Speech

3) Introduce topic
e.g: I am here to present a talk on the topic
‘Body Fitness.’
Persuasive
Speech

4) Purpose of speech
e.g: The purpose of my talk today is to make you
realize the importance looking after your food
intake and how your health can be maintained
through exercising.
Persuasive
Speech

Paragraph 2,3,4,5 – BODY
Main points and their elaboration (facts, figures, 
examples)
Elaborate 1 point in 1 paragraph or combine a few 
relevant points and elaborate in 1 paragraph
Persuasive
Speech

Paragraph 6: Conclusion
The speaker’s hope
Thank the audience. e.g: Thank you very much
for your kind attention.
Basics in a Box
GUIDELINES & STANDARDS

Persuasive Speech

Content
A successful persuasive speech should
• open with a clear statement of the
issue and your opinion

• show clear reasoning

• be geared to the audience you’re trying
to persuade

• include strategies such as frequent
summaries to help listeners remember
your message

• provide facts, examples, statistics, and
reasons to support your opinion

• end with a strong restatement of your
opinion or a call to action

• answer opposing views

Delivery
A successful presenter should
• convey enthusiasm and confidence
• stand with good, but relaxed, posture
and make eye contact with the
audience

• include gestures and body language
to enhance the presentation
• incorporate visual aids effectively
Writing and Delivering Your
Persuasive Speech
1 Planning and Drafting
To find topic ideas for your speech:
 Make a list of things you feel strongly

about.
 Brainstorm with friends about issues

that you often debate.
After you find a topic that you’d like to
develop into a speech, follow these steps.
Steps for Planning and Drafting Your Speech

1. Clarify your position. How do you feel
about the issue and why?
2. Find support for your position. What
research will you have to do to back up your
case? Where can you find that information?
Which evidence will help you make your point
most effectively?
3. Identify your audience. What do your
listeners already know about the issue? What
is their stand on it?
Steps for Planning and Drafting Your Speech

4. Consider how to grab your listeners’
attention. What startling statistics, amusing
anecdotes, or intriguing questions can you use to
hook your audience at the beginning?
5. Decide how to present your arguments? How
can you organize your arguments so they have
the greatest impact? Do you want to begin with
the argument your audience will probably agree
with and move to more controversial points?
Would starting with the strongest argument—or
ending with it—work better?
Writing and Delivering Your
Persuasive Speech
1

Planning and Drafting
Think about how you will present your
speech. What verbal and nonverbal
techniques will work best to capture and
maintain your audience’s interest and
attention?
Writing and Delivering Your
Persuasive Speech
2 Practicing and Delivering
 The best way to practice your speech is

to present it aloud—again and again.
 Try speaking in front of a mirror so you

can evaluate and improve your posture,
gestures, eye contact, and use of visual
aids.
 You might tape-record a practice

session so you can critique your voice
quality and effectiveness.
Steps for Delivering Your Speech

1. Use your voice effectively. Speak loudly
enough to be heard, but vary your pitch and
tone.
2. Maintain eye contact. Look directly at a
member of the audience while you speak,
moving your eyes from person to person.
Steps for Delivering Your Speech

3. Incorporate gestures and facial expressions.
Let your emotions show in your face—particularly
in your eyes and mouth.
4. Use visual aids. Organize your information into
charts, graphs, or drawings that will reinforce
your message. Make sure your materials are
large enough and clear enough that everyone in
the audience can read them.
Writing and Delivering Your
Persuasive Speech
3 Revising
TARGET SKILL
RESPONDING TO AUDIENCE FEEDBACK

A persuasive speech is successful only if it
convinces your audience. Here are some
comments peer reviewers might make and
ways you can respond.
Writing and Delivering Your
Persuasive Speech
3 Revising
TARGET SKILL
RESPONDING TO AUDIENCE FEEDBACK
 I couldn’t remember the points you

made.
Include frequent summaries and
reminders such as “I’ve just shown that
you should believe X for reason A. My
second reason for believing X is . . . .”
Writing and Delivering Your
Persuasive Speech
3 Revising
TARGET SKILL
RESPONDING TO AUDIENCE FEEDBACK
 I couldn’t hear you.

Speak loudly, but don’t shout. Be sure to
vary your volume and tone. Try to speak
clearly and not too quickly.
Writing and Delivering Your
Persuasive Speech
3 Revising
TARGET SKILL
RESPONDING TO AUDIENCE FEEDBACK
 Your evidence didn’t convince me.

Gather additional expert opinions, facts,
statistics, and examples; reorganize your
arguments; check your reasoning.
Writing and Delivering Your
Persuasive Speech
3 Revising
TARGET SKILL
RESPONDING TO AUDIENCE FEEDBACK
 I was bored.

Include an interesting quotation or
personal anecdote; change the pace and
volume of your voice; move around the
room.

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1123 speech writing

  • 1. Persuasive Speech Paragraph 1 –INTRODUCTION 1) Greet the audience. e.g: Good morning / afternoon / evening to boys and girls.. our principal, teachers and fellow students… (at an official school function) Mr Chairman, ladies and gentlemen… (at an official function or society meeting) Or distinguished guest…
  • 2. Persuasive Speech 2) Introduce yourself to the audience- (your name, position held, department attached to) e.g: I am Dr Nasir from Agha Khan Hospital in Karachi.
  • 3. Persuasive Speech 3) Introduce topic e.g: I am here to present a talk on the topic ‘Body Fitness.’
  • 4. Persuasive Speech 4) Purpose of speech e.g: The purpose of my talk today is to make you realize the importance looking after your food intake and how your health can be maintained through exercising.
  • 5. Persuasive Speech Paragraph 2,3,4,5 – BODY Main points and their elaboration (facts, figures,  examples) Elaborate 1 point in 1 paragraph or combine a few  relevant points and elaborate in 1 paragraph
  • 6. Persuasive Speech Paragraph 6: Conclusion The speaker’s hope Thank the audience. e.g: Thank you very much for your kind attention.
  • 7. Basics in a Box GUIDELINES & STANDARDS Persuasive Speech Content A successful persuasive speech should • open with a clear statement of the issue and your opinion • show clear reasoning • be geared to the audience you’re trying to persuade • include strategies such as frequent summaries to help listeners remember your message • provide facts, examples, statistics, and reasons to support your opinion • end with a strong restatement of your opinion or a call to action • answer opposing views Delivery A successful presenter should • convey enthusiasm and confidence • stand with good, but relaxed, posture and make eye contact with the audience • include gestures and body language to enhance the presentation • incorporate visual aids effectively
  • 8. Writing and Delivering Your Persuasive Speech 1 Planning and Drafting To find topic ideas for your speech:  Make a list of things you feel strongly about.  Brainstorm with friends about issues that you often debate. After you find a topic that you’d like to develop into a speech, follow these steps.
  • 9. Steps for Planning and Drafting Your Speech 1. Clarify your position. How do you feel about the issue and why? 2. Find support for your position. What research will you have to do to back up your case? Where can you find that information? Which evidence will help you make your point most effectively? 3. Identify your audience. What do your listeners already know about the issue? What is their stand on it?
  • 10. Steps for Planning and Drafting Your Speech 4. Consider how to grab your listeners’ attention. What startling statistics, amusing anecdotes, or intriguing questions can you use to hook your audience at the beginning? 5. Decide how to present your arguments? How can you organize your arguments so they have the greatest impact? Do you want to begin with the argument your audience will probably agree with and move to more controversial points? Would starting with the strongest argument—or ending with it—work better?
  • 11. Writing and Delivering Your Persuasive Speech 1 Planning and Drafting Think about how you will present your speech. What verbal and nonverbal techniques will work best to capture and maintain your audience’s interest and attention?
  • 12. Writing and Delivering Your Persuasive Speech 2 Practicing and Delivering  The best way to practice your speech is to present it aloud—again and again.  Try speaking in front of a mirror so you can evaluate and improve your posture, gestures, eye contact, and use of visual aids.  You might tape-record a practice session so you can critique your voice quality and effectiveness.
  • 13. Steps for Delivering Your Speech 1. Use your voice effectively. Speak loudly enough to be heard, but vary your pitch and tone. 2. Maintain eye contact. Look directly at a member of the audience while you speak, moving your eyes from person to person.
  • 14. Steps for Delivering Your Speech 3. Incorporate gestures and facial expressions. Let your emotions show in your face—particularly in your eyes and mouth. 4. Use visual aids. Organize your information into charts, graphs, or drawings that will reinforce your message. Make sure your materials are large enough and clear enough that everyone in the audience can read them.
  • 15. Writing and Delivering Your Persuasive Speech 3 Revising TARGET SKILL RESPONDING TO AUDIENCE FEEDBACK A persuasive speech is successful only if it convinces your audience. Here are some comments peer reviewers might make and ways you can respond.
  • 16. Writing and Delivering Your Persuasive Speech 3 Revising TARGET SKILL RESPONDING TO AUDIENCE FEEDBACK  I couldn’t remember the points you made. Include frequent summaries and reminders such as “I’ve just shown that you should believe X for reason A. My second reason for believing X is . . . .”
  • 17. Writing and Delivering Your Persuasive Speech 3 Revising TARGET SKILL RESPONDING TO AUDIENCE FEEDBACK  I couldn’t hear you. Speak loudly, but don’t shout. Be sure to vary your volume and tone. Try to speak clearly and not too quickly.
  • 18. Writing and Delivering Your Persuasive Speech 3 Revising TARGET SKILL RESPONDING TO AUDIENCE FEEDBACK  Your evidence didn’t convince me. Gather additional expert opinions, facts, statistics, and examples; reorganize your arguments; check your reasoning.
  • 19. Writing and Delivering Your Persuasive Speech 3 Revising TARGET SKILL RESPONDING TO AUDIENCE FEEDBACK  I was bored. Include an interesting quotation or personal anecdote; change the pace and volume of your voice; move around the room.