12. ELEMENTS OF CULTURE

13. social interactions among people; nuclear family, extended family; reference groups language has two parts: the spoken and the silent language ideas and perceptions that a culture upholds in terms of beauty and good taste community’s set of beliefs that relate to a reality that cannot be verified empirically One of the major vehicles to channel from one generation to the next values shape people’s norms and standards technologies that are used to produce, distribute, and consume goods and services Material Life Value System Education Religion Aesthetics Language Social Interaction Components of culture

20. INDIAN CORE VALUES.

26. Hofstede’s Contribution- Hofstede, Franke and Bond. “There theory is based on competitive theory of Michael Porter” Competitive Advantage (given by Michael Porter ) A competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices.

29. High Individualism : US, Australia, Great Britain, Canada Low Individualism: Japan, Venezuela, Thailand, Japan, Mexico, China Feminine: Netherlands, France, Sweden Masculine: Japan, Mexico, Britain, Germany High : France, Japan, Mexico Low: India, Hong Kong, US, Great Britain Long Term: Hong Kong, Japan Short Term: Great Britain, US, Germany High : Korea, Japan, Mexico Low: India, Australia, US, Germany Individualism vs collectivism Masculinity Vs Femininity Uncertainty avoidance Long term orientation Power Distance Hofstede’s Cultural Factors Hofstede’s Cultural Factors

30. Adaptation of culture and Subculture with its type.

33. Cross Cultural Consumer behavior

35. Variables Influencing Cross-Cultural Marketing Strategies

39. COUNTRY-OF-ORIGIN ISSUES

44. CROSS-CULTURAL CONSUMER ANALYSIS..

48. DIFFUSION & ADOPTION OF INNOVATION

52. DIFFUSION PROCESS

64. ADOPTION PROCESS