Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Marketing To Subcultures

17,346 views

Published on

Marketing to sub cultures from my consumer behavior class... aren't they excellent students?

Published in: Business, News & Politics
  • its superb
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Marketing To Subcultures

  1. 1. Marketing to Subcultures By: Rana Al AbdulRazzaq Ghaida Al-Habib Noor Assiri
  2. 2. <ul><li>Culture:  is a shared, learned, symbolic system of values, beliefs and attitudes that shapes and influences perception and behavior. It is learned through transmitted from generation to generation </li></ul><ul><li>Elements of a culture: </li></ul><ul><li>Language, Norms, Values, Religion and Beliefs, and Social Collectives. </li></ul>
  3. 3. <ul><li>A cultural subgroup differentiated by status, ethnic background, residence, religion, or other factors that functionally unify the group and act collectively on each member. </li></ul>
  4. 4. Different Subcultures <ul><li>E thnic subcultures – Blacks, Hispanics, Arabs, Asian Americans, Euro Americans, Native Americans, etc. </li></ul><ul><li>R eligious subcultures </li></ul><ul><li>D isabilities subcultures </li></ul><ul><li>A ge subcultures. </li></ul>
  5. 5. McDonald’s
  6. 10. Burger King
  7. 11. IKEA-Diversity Ads Ethnic Subculture Age SubCulture Ethnic+ Age Subculture
  8. 12. Barbican
  9. 13. United Colors of Benetton
  10. 14. Nescafe

×