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Marketing To Subcultures


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Marketing to sub cultures from my consumer behavior class... aren't they excellent students?

Published in: Business, News & Politics
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Marketing To Subcultures

  1. 1. Marketing to Subcultures By: Rana Al AbdulRazzaq Ghaida Al-Habib Noor Assiri
  2. 2. <ul><li>Culture:  is a shared, learned, symbolic system of values, beliefs and attitudes that shapes and influences perception and behavior. It is learned through transmitted from generation to generation </li></ul><ul><li>Elements of a culture: </li></ul><ul><li>Language, Norms, Values, Religion and Beliefs, and Social Collectives. </li></ul>
  3. 3. <ul><li>A cultural subgroup differentiated by status, ethnic background, residence, religion, or other factors that functionally unify the group and act collectively on each member. </li></ul>
  4. 4. Different Subcultures <ul><li>E thnic subcultures – Blacks, Hispanics, Arabs, Asian Americans, Euro Americans, Native Americans, etc. </li></ul><ul><li>R eligious subcultures </li></ul><ul><li>D isabilities subcultures </li></ul><ul><li>A ge subcultures. </li></ul>
  5. 5. McDonald’s
  6. 10. Burger King
  7. 11. IKEA-Diversity Ads Ethnic Subculture Age SubCulture Ethnic+ Age Subculture
  8. 12. Barbican
  9. 13. United Colors of Benetton
  10. 14. Nescafe