29. WHERE WE
ENDED UP…
1. Content outlives devices
2. Resources are too limited
for lots of one-off productions
3. But content is experienced in
different contexts
30. WHAT’S
SPECIFIC
TO MOBILE?
1. Gallery Footprint is Small
2. Facilitates simultaneous use of
space by visitors with different
desired experiences
31. WHAT’S
SPECIFIC
TO ART
MUSEUMS?
1. White box gallery aesthetic creates
opportunities for mobile
interpretation
2. Mobile tour zombie effect
40. QUESTIONS?
WE’VE GOT
QUESTIONS…
1. What are the factors that
drive user satisfaction?
2. How best to finance mobile
experiences?
3. How do you deal with the
uncertainty of context?
Editor's Notes
ALLEGRA STARTS
HAND OFF TO ROB
Growth of mobile demand and in the quality of devices points to a merging of mobile web and just the web.Wired declares that “the web is dead”How can we merge the production of web content with mobile content
Content persists… stories about objects in the collection will outlast your mobile efforts.Too hard to create content for one-off-experiencesBut, people experience content in different contexts (online, in-gallery, on mobile)
Content persists… stories about objects in the collection will outlast your mobile efforts.Too hard to create content for one-off-experiencesBut, people experience content in different contexts (online, in-gallery, on mobile)
The white box gallery aesthetic creates opportunities for mobile interpretation Mobile is a technique to provide content that doesn’t or can’t exist in the gallery otherwiseA challenge for art museums is to create experiences that enhance experiences with the object w/o competing with it…Mobile tour zombie effect
ROB
Growth of mobile demand and in the quality of devices points to a merging of mobile web and just the web.Wired declares that “the web is dead”How can we merge the production of web content with mobile content
