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Friends with Benefits

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A presentation about the DMA Friends program to the 2014 annual Museum Trustees Association Meeting. April, 2014.

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Friends with Benefits

  1. 1. Flickr Credit ~annstheclaf FRIENDS WITH BENEFITS How a Platform of Engagement can Drive Decision-Making and Impact in Museums Robert Stein Deputy Director Dallas Museum of Art @rjstein
  2. 2. Flickr Credit ~fab05 70% OF THE GLOBAL POPULATION WILL LIVE IN ONE BY 2050 CITIES Source: Guardian Cities, Jan 2014 http://www.theguardian.com/cities/2014/jan/27/guardian-cities-site-urban-future-dwell- human-history-welcome
  3. 3. CITIES NEED CREATIVE PEOPLE cited by 1500 CEO’s as the single most crucial factor for future success IBM, 2010 http://www-03.ibm.com/press/us/en/pressrelease/31670.wss)
  4. 4. Flickr Credit ~5tons
  5. 5. Armory Show – Chicago, 1913 ARE MUSEUMS ADAPTING?
  6. 6. The work of organizing museums has not kept pace with the times. The United States is far behind the spirit of its own people… This can not long continue. The museum of the past must be set aside, reconstructed, transformed from a cemetery of bric-a-brac into a nursery of living thoughts. A NURSERY OF LIVING THOUGHTS Goode, G. Brown. 1891. The Museums of the Future. Washington, DC: Government
  7. 7. The Largest Art Museum in the Region 111 Years Old Supported by the City of Dallas NOT a Tourist Destination
  8. 8. The 2010 U.S. census reports that only 14.5% of US Adults visited museums in the prior 12 months (Census, 2012). 8%Dallas = 6.5M People - 500k Annual Attendance
  9. 9. ENGAGEMENT?
  10. 10. ENGAGEMENT?
  11. 11. ENGAGEMENT?
  12. 12. HOW DO YOU MEASURE WHAT YOU CAN’T SEE? Flickr Credit ~liquoredonlife
  13. 13. IS IT POSSIBLE TO CREATE A PLATFORM FOR ENGAGEMENT?
  14. 14. CAN DATA HELP CREATE A MUSEUM THAT IS AGILE AND RESPONSIVE?
  15. 15. METRICS WE CARE ABOUT 1.Repeat visits 2.Diverse participation 3.Increased affinity 4.Ability to motivate action
  16. 16. MAKING NEW FRIENDS A Free Membership Program
  17. 17. Current Software Architecture
  18. 18. DOES IT WORK?
  19. 19. Bobby
  20. 20. http://dma.org/friends/by-the-numbers
  21. 21. http://dma.org/friends/by-the-numbers
  22. 22. http://dma.org/friends/by-the-numbers
  23. 23. 7521775216 75206 75214
  24. 24. A TALE OF TWO CITIES
  25. 25. $- $10 $20 $30 $40 $50 $60 $70 75206 75214 75216 75217 Texas Thousands Median Household Income 75206 75214 75216 75217 Texas
  26. 26. 0 10 20 30 40 75206 75214 75216 75217 Texas Median Resident Age 75206 75214 75216 75217 Texas
  27. 27. 0% 20% 40% 60% 80% 75206 75214 75216 75217 Texas Percentage of Family Households 75206 75214 75216 75217 Texas
  28. 28. 0% 20% 40% 60% 80% 100% 75206 75214 75216 75217 Speak English at Home Speak English at Home
  29. 29. 0% 20% 40% 60% 80% 100% 75206 75214 75216 75217 African American Asian or Pacific Islander Indian Mixed Races Others White
  30. 30. 0% 20% 40% 60% 80% 100% 75206 75214 75216 75217 High School or less High School Graduate Bachelors or Associate Degree Graduate Degrees
  31. 31. 0% 20% 40% 60% 80% 100% 75206 75214 75216 75217 Owner Occupied Renter Occupied
  32. 32. 7521775216 75206 75214
  33. 33. ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?? ? ? ? ? ? ? ? ? WHAT MIGHT A NATIONAL ENGAGEMENT NETWORK LOOK LIKE?
  34. 34. VISION PILOT PROJECTS • Denver Art Museum • Grace Museum, Abilene • LACMA • Minneapolis Institute of ArtsFOUR PILOT SITES
  35. 35. MOST IMPORTANT OUTCOME THANK YOU! @rjstein

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