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DMA Friends - Promoting Participation and Engagement with Art

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DMA Friends - Promoting Participation and Engagement with Art

  1. 1. Promoting participation and engagement with art Robert Stein - @rjstein Bruce Wyman - @bwymanMonday, April 22, 13
  2. 2. DALLAS MUSEUM OF ARTFlickr Credit ~ragingwireMonday, April 22, 13
  3. 3. DALLAS MUSEUM OF ART 500,000 VISITORS X 6.5M PEOPLEFlickr Credit ~ragingwireMonday, April 22, 13
  4. 4. DALLAS MUSEUM OF ART 8% 500,000 VISITORS X 6.5M PEOPLEFlickr Credit ~ragingwireMonday, April 22, 13
  5. 5. HOW CAN MUSEUMS PROMOTE ENGAGEMENT?Monday, April 22, 13
  6. 6. HOW CAN MUSEUMS PROMOTE ENGAGEMENT?Monday, April 22, 13
  7. 7. HOW CAN MUSEUMS PROMOTE ENGAGEMENT?Monday, April 22, 13
  8. 8. HOW CAN MUSEUMS PROMOTE ENGAGEMENT?Monday, April 22, 13
  9. 9. GETTING BEYOND ANECDOTAL EVIDENCEMonday, April 22, 13
  10. 10. HOW DO YOU MEASURE WHAT YOU CAN’T SEE? Flickr Credit ~liquoredonlifeMonday, April 22, 13
  11. 11. ENCOURAGING VISITORS TO SELF-REPORTMonday, April 22, 13
  12. 12. DALLAS MUSEUM OF ART METRICS WE CARE ABOUT • Repeat visits • Diverse participation • Increased affinity • Ability to motivate actionMonday, April 22, 13
  13. 13. Provide a menu for novice visitorsCREATING A MENUOF EXPERIENCESMonday, April 22, 13
  14. 14. INTRODUCING DMAfriendsMonday, April 22, 13
  15. 15. WHAT IT WAS SUPPOSED TO BE...Monday, April 22, 13
  16. 16. DALLAS MUSEUM OF ARTMonday, April 22, 13
  17. 17. DALLAS MUSEUM OF ARTMonday, April 22, 13
  18. 18. DALLAS MUSEUM OF ARTMonday, April 22, 13
  19. 19. DALLAS MUSEUM OF ARTMonday, April 22, 13
  20. 20. DALLAS MUSEUM OF ARTMonday, April 22, 13
  21. 21. DALLAS MUSEUM OF ARTMonday, April 22, 13
  22. 22. DALLAS MUSEUM OF ARTMonday, April 22, 13
  23. 23. DALLAS MUSEUM OF ARTMonday, April 22, 13
  24. 24. DALLAS MUSEUM OF ARTMonday, April 22, 13
  25. 25. LAUNCH DAY - 1/21/2013Monday, April 22, 13
  26. 26. Monday, April 22, 13
  27. 27. Monday, April 22, 13
  28. 28. Monday, April 22, 13
  29. 29. DALLAS MUSEUM OF ART DOES IT WORK?Monday, April 22, 13
  30. 30. and engagement with artMonday, April 22, 13
  31. 31. and engagement with artMonday, April 22, 13
  32. 32. and engagement with artMonday, April 22, 13
  33. 33. and engagement with artMonday, April 22, 13
  34. 34. and engagement with artMonday, April 22, 13
  35. 35. and engagement with artMonday, April 22, 13
  36. 36. and engagement with artMonday, April 22, 13
  37. 37. and engagement with artMonday, April 22, 13
  38. 38. DALLAS MUSEUM OF ART FUTURE DIRECTIONSMonday, April 22, 13
  39. 39. DALLAS MUSEUM OF ART THANK YOU!Monday, April 22, 13

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