Successfully reported this slideshow.
SCALEParticipation atLeveraging incentive and gamificationto promote museum engagementRobert SteinDallas Museum of Art@rjs...
PARTICIPATION
PARTICIPATION
PARTICIPATION
PARTICIPATION
PARTICIPATION
PARTICIPATION
PARTICIPATION?
- The Largest Art Museum in the Region
- The Largest Art Museum in the Region- 110 Years Old
- The Largest Art Museum in the Region- 110 Years Old- Supported by the City of Dallas
- The Largest Art Museum in the Region- 110 Years Old- Supported by the City of Dallas- NOT a Tourist Destination
DALLAS MUSEUM OF ART
The 2010 U.S. census reports that only 14.5% of USAdults visited museums in the prior 12 months(Census, 2012).DALLAS MUSEU...
The 2010 U.S. census reports that only 14.5% of USAdults visited museums in the prior 12 months(Census, 2012).8%Dallas = 6...
FREE ADMISSIONGeneral Admission = $600k (2.7%)
FREE MEMBERSHIPMembers < $100 = $600k (2.7%)
ARE WE 5% MORE COMPELLING?
DALLAS MUSEUM OF ARTHOW CAN MUSEUMSPROMOTE ENGAGEMENT?
HOW CAN MUSEUMSPROMOTE ENGAGEMENT?
HOW CAN MUSEUMSPROMOTE ENGAGEMENT?
GETTING BEYONDANECDOTAL EVIDENCE
HOW DO YOU MEASUREWHAT YOU CAN’T SEE?Flickr Credit~liquoredonlife
ENCOURAGING VISITORSTO SELF-REPORT
METRICSWE CAREABOUT
METRICSWE CAREABOUT1. Repeat visits
METRICSWE CAREABOUT1. Repeat visits2. Diverse participation
METRICSWE CAREABOUT1. Repeat visits2. Diverse participation3. Increased affinity
METRICSWE CAREABOUT1. Repeat visits2. Diverse participation3. Increased affinity4. Ability to motivate action
Provide a menu for novice visitorsCREATING A MENUOF EXPERIENCES
Promoting participationand engagement with art
DALLAS MUSEUM OF ART
DALLAS MUSEUM OF ART
DALLAS MUSEUM OF ART
DALLAS MUSEUM OF ART
DALLAS MUSEUM OF ART
DALLAS MUSEUM OF ART
DALLAS MUSEUM OF ART
DALLAS MUSEUM OF ART
DALLAS MUSEUM OF ART
LAUNCH DAY - 1/21/2013
LAUNCH DAY - 1/21/2013
LAUNCH DAY - 1/21/2013
and engagement with artDOES ITWORK?
and engagement with art
and engagement with art
and engagement with art
and engagement with art
and engagement with art
and engagement with art
and engagement with art
and engagement with art
and engagement with artBobby
and engagement with artBobby
and engagement with artWHAT’SNEXT?
THANK YOU!@rjsteinDALLAS MUSEUM OF ART
Participation at Scale: Leveraging incentive and gamification to promote museum engagement
Participation at Scale: Leveraging incentive and gamification to promote museum engagement
Upcoming SlideShare
Loading in …5
×

Participation at Scale: Leveraging incentive and gamification to promote museum engagement

2,510 views

Published on

A talk to MuseumNext 2013, Amsterdam describing the work of the Dallas Museum of Art in establishing the DMA Friends platform for participatory engagement.

Published in: Education

Participation at Scale: Leveraging incentive and gamification to promote museum engagement

  1. 1. SCALEParticipation atLeveraging incentive and gamificationto promote museum engagementRobert SteinDallas Museum of Art@rjstein
  2. 2. PARTICIPATION
  3. 3. PARTICIPATION
  4. 4. PARTICIPATION
  5. 5. PARTICIPATION
  6. 6. PARTICIPATION
  7. 7. PARTICIPATION
  8. 8. PARTICIPATION?
  9. 9. - The Largest Art Museum in the Region
  10. 10. - The Largest Art Museum in the Region- 110 Years Old
  11. 11. - The Largest Art Museum in the Region- 110 Years Old- Supported by the City of Dallas
  12. 12. - The Largest Art Museum in the Region- 110 Years Old- Supported by the City of Dallas- NOT a Tourist Destination
  13. 13. DALLAS MUSEUM OF ART
  14. 14. The 2010 U.S. census reports that only 14.5% of USAdults visited museums in the prior 12 months(Census, 2012).DALLAS MUSEUM OF ART
  15. 15. The 2010 U.S. census reports that only 14.5% of USAdults visited museums in the prior 12 months(Census, 2012).8%Dallas = 6.5M People - 500k Annual AttendanceDALLAS MUSEUM OF ART
  16. 16. FREE ADMISSIONGeneral Admission = $600k (2.7%)
  17. 17. FREE MEMBERSHIPMembers < $100 = $600k (2.7%)
  18. 18. ARE WE 5% MORE COMPELLING?
  19. 19. DALLAS MUSEUM OF ARTHOW CAN MUSEUMSPROMOTE ENGAGEMENT?
  20. 20. HOW CAN MUSEUMSPROMOTE ENGAGEMENT?
  21. 21. HOW CAN MUSEUMSPROMOTE ENGAGEMENT?
  22. 22. GETTING BEYONDANECDOTAL EVIDENCE
  23. 23. HOW DO YOU MEASUREWHAT YOU CAN’T SEE?Flickr Credit~liquoredonlife
  24. 24. ENCOURAGING VISITORSTO SELF-REPORT
  25. 25. METRICSWE CAREABOUT
  26. 26. METRICSWE CAREABOUT1. Repeat visits
  27. 27. METRICSWE CAREABOUT1. Repeat visits2. Diverse participation
  28. 28. METRICSWE CAREABOUT1. Repeat visits2. Diverse participation3. Increased affinity
  29. 29. METRICSWE CAREABOUT1. Repeat visits2. Diverse participation3. Increased affinity4. Ability to motivate action
  30. 30. Provide a menu for novice visitorsCREATING A MENUOF EXPERIENCES
  31. 31. Promoting participationand engagement with art
  32. 32. DALLAS MUSEUM OF ART
  33. 33. DALLAS MUSEUM OF ART
  34. 34. DALLAS MUSEUM OF ART
  35. 35. DALLAS MUSEUM OF ART
  36. 36. DALLAS MUSEUM OF ART
  37. 37. DALLAS MUSEUM OF ART
  38. 38. DALLAS MUSEUM OF ART
  39. 39. DALLAS MUSEUM OF ART
  40. 40. DALLAS MUSEUM OF ART
  41. 41. LAUNCH DAY - 1/21/2013
  42. 42. LAUNCH DAY - 1/21/2013
  43. 43. LAUNCH DAY - 1/21/2013
  44. 44. and engagement with artDOES ITWORK?
  45. 45. and engagement with art
  46. 46. and engagement with art
  47. 47. and engagement with art
  48. 48. and engagement with art
  49. 49. and engagement with art
  50. 50. and engagement with art
  51. 51. and engagement with art
  52. 52. and engagement with art
  53. 53. and engagement with artBobby
  54. 54. and engagement with artBobby
  55. 55. and engagement with artWHAT’SNEXT?
  56. 56. THANK YOU!@rjsteinDALLAS MUSEUM OF ART

×