A presentation by Bruce Wyman and Rob Stein at the Museums and the Web 2014 conference in Baltimore, MD. The presentation documents the first year of operations and strategy for the DMAFriends program at the Dallas Museum of Art
Is it possible to create a platform for engagement?Can such a platform support the diverse business models and unique expressions of engagement at a variety of museums?
Share about the design processWhy did we think a badging system was a good idea?What appeal does Wordpress hold as a basis for this approachWhy should / shouldn’t we think about systems integration with ticketing / membership / web siteWhy didn’t we allow online Friends from the beginning?Why didn’t we choose to “do an app”.How about privacy? Aren’t we concerned about tracking?What sorts of features fell off the list during launch? (visualization, mobile, projections, other cultural participation, etc…) Should any of them be included in the project now?
Relationship between activities and badges is awkward right nowSystem slowdowns under heavy loadData storage is both flexible, but perhaps not structured enoughCamera scanning of barcodesNo direct interface to Raiser’s EdgeCoupons are not currently unique to an individualMailChimp integration is desired, but not functioning efficientlyEngagement is one-level deep – need more complex paths of engagement more detailed engagement designNeed more kiosks
You’ll all have a chance to become a DMA Friend todayYou’ll notice iPad kiosksLabels on the WallsPay attention to the customer service aspect of the visitExplain some of the deficiencies of the program as it exists today.Share some about the hard parts and things we’re still trying to figure out.What are the limits of what we should expect from this project? THIS IS HARD! FAIL EARLY FAIL OFTEN! BUILD SMALL BUILD FASTWe will show you metrics after lunch
Summarize issues connected with data-sizeTalk about tools used and their relative advantagesChartioTableauPython + pandas, numpy, scipy, etc…
Front-of-house recruiting successesMotivate visits to the permanent collexGeographic distribution of participation (infer census)Call and response in the data (exhibitions)Repeat Visits