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This session outlined exactly how mobile users want to interact on the go, focusing on the types of ideal content and features to offer and popular tools that make it fast and inexpensive to build and maintain mobile offerings.
Layla Masri, President, Bean Creative
Nancy Proctor, Head of Mobile for the Smithsonian Institution
Liz Neely, Director of Digital Information and Access at the Art Institute of Chicago
(presentation given at the American Association of Museums in May 2012