Evaluation Question AS Media Studies

1. Who would be the main audience
for your Media Product?
Ryan Quinn

2. Who were the main target
audience?
During the research and planning process, I completed a
PowerPoint, detailing the presumed target audience, based
on the film genre, age, social status, and preference for a
mass or niche audience. The creation of a target audience
PowerPoint also allowed me to configure the codes and
conventions of the film, which would add extra effect
through the aspect of familiarity.

3. Who were the main target
audience?
• My group and I concluded that the best decision was to
reach out to a mass audience. This is because the
audience scale would be larger than that of a niche
audience, and the film would receive more feedback. As
well as this, the group aimed to include as many typical
codes and conventions as possible. We as a collective also
decided in the controversial decision to not include any
female characters. This in itself relates to the common
stereotype that the male gender is more intimidating and
forceful.

4. Did you media product maintain
the presumed target audience?
• By the time the film production had been completed, the
intended target audience was still maintained, in the sense
that the age range was rather wide scale, and the common
conventions were included to appeal to a wider audience
scale The social status was also emphasized by the
inclusion of only male characters. This however may
have restricted the target audience size, due to the lack of
female involvement.

5. Codes and Conventions?
• An admirable array of codes and conventions related to
the horror genre were included within the respective film
production. Specific camera shot types (close up), props
(knife). The prop creates an overall theme for the film, as
the introduction of the knife foreshadows later events.
The way in which it is held also helps connote the
personality of the character. To add, the aspect of scare
factor was included as a result. This was in order to create
the most relevant atmosphere possible.
• Furthermore, the primary antagonist possess a sense of
identity, due to the specific costume (Relates to the film
title; Bowler and is also an example of mise-en-scene).