This document summarizes how a media product uses, develops, and challenges conventions of real media. It uses traditional colors and includes a weapon in the trailer to conform to conventions. It challenges conventions by fully showing the villain's face, which is atypical for posters or magazines. The horror film was shot from first and third person perspectives to develop conventions and make the viewer feel present, as seen in The Blair Witch Project.

1. In what ways does your media product use, develop or
challenge forms and conventions of real media
products ?

2. These are our film magazine, film poster and movie trailer still. As
you can see our media texts uses forms and conventions of real
media products. We have used the traditional colours of red, white
and blue and we have used this colour scheme throughout our
media texts to show consistency through our work. Another way in
how my media text conforms to real media products is the way that I
have used a knife in the trailer, traditional horror movie trailers would
include a weapon which would have been used in the trailer.

3. • We have added parts into our media texts which do not regularly
appear in horror film trailers, posters or magazine covers. As you
can see above, we have used a picture of the villain which is not
typically carried out on media texts. We have also challenged
these conventions by fully showing the face of the villain, this is
to send a message to the viewer that this villain is not scared to
be known.

4. • The way in which we chose to film our horror film also
develops to the conventions of a real horror film. It has
done this by being shot both in the first person, but also
from a third person view. We decided to shoot our video
like this so that the viewer feels that they are with them
during the story. This is also the case in the Blair Witch
Project film (Right)