3. Aspects
Bold Title, with
direct meaning
Different
choices of font
Central/Main
Image
Specific usage of
colour
Tagline
Cover lines
Headline
4. Bold Title
• The boldness of the title “World Soccer” is
supposed to attract the attention of the
reader, due to the eye-catching associations
with football in itself; red and black are two
colours which are worn by an array of clubs;
AC Milan, Manchester United, Red Star
Belgrade, Flamengo etc. The clearness of the
font used by WS means easier reading and has
influenced my own title greatly.
5. Different Choices of Font
• Different sizes of font may be used to
implicate the significance or overall size of
each article; the bigger the font, the more in
depth the content of the article is.
6. Specific Uses of Colour
• The magazine, World Soccer, deploys a colour
scheme. The primary colour of red enables the
front cover to maintain a sense of order and
consistency, but the reader may find difficulty,
therefore adding structure, but
simultaneously, the reader may find difficulty
in differentiating articles from each other.
7. Cover lines
• According to www.spd.org, “Cover lines are short
statements found on the cover of the magazine
that allude to or describe the articles inside. Their
purpose is to entice the reader into picking up
and/or buying the magazine. Generally there's
one main larger cover line and then a few (or lots
of) smaller ones”.
• Cover lines have been deployed effectively by
World Soccer Magazine, in order to advertise and
expose as many main articles, which may entice
the reader further as much as possible.
8. Photography
• The overall size of the central image suggests that
the article is perhaps what should be the primary
subject of the issue. It is what the reader may
visualise first upon observing the magazine.
• The use of photographs may enhance the
attraction to an article, directly stating what the
article could focus on e.g. a photo of Philippe
Coutinho would suggest that the article is about
Liverpool, without have to think.
9. Tag Line
• A tagline is a slogan used within the media in
order to advertise the product/matter at hand.
• The tagline used by World Soccer magazine is
“Global Football since 1960”, which results in two
implications; the first being that World Soccer
focuses on many aspects, emphasised by the
term “global” and secondly, the reference to
when the text was first published indicates
experience, longevity and quality.