What REALLY Differentiates The Best Content Marketers From The Rest

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The document discusses the results of a study on the impact of COVID-19 lockdowns on air pollution. Researchers analyzed data from dozens of countries and found that lockdowns led to an average decline of nearly 30% in nitrogen dioxide levels over cities. However, they also observed that this improvement was temporary and air pollution rebounded once lockdowns were lifted as vehicle traffic increased again. Overall, the study highlights how lockdowns can provide short-term benefits to air quality but sustained changes are needed to maintain those improvements.

Marketing Business

What REALLY Differentiates The Best Content Marketers From The Rest

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For far too long we've been forced to reuse layout patterns that have worked in the past, creating a web full of sites that all look the same. Narrow timelines, browser support restrictions and lack of a true grid system have led us to create work that is "good enough". I've spent years exploring how we can make the web a more unique space. With some of the newer CSS techniques available, we can start to make more creative designs. CSS Grid Layout is on the horizon and will play a major role in the design of our sites. Finally having a true, 2 dimensional grid will give our layouts much more flexibility and it is on us to explore the possibilities. This talk was presented at CSS Day 2016.

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We often spend hours together on stuffs that don’t really matter in your next presentation. You need to unclutter, focus, provide insight and yes, tell a story to convey the big idea. When you stop wasting time on the things that don’t really add any value to you presentation, we finally start adding proper value to the message and objective of your presentation. So here goes a list of things on which you should not even spend a minute. Cheers!

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This list is more or less a curation of tips I've surfaced from my reading or research and from what I've observed from being around some incredible investors and successful entrepreneurs. Note, this advice is geared towards ideation through product-market fit level startups, but the life tips are universally applicable I would say. When possible, I tried to make the tip "actionable", which I define as something that's able to be done; or an action having practical value. So, in no particular order, I give you the Startup and Life Tips for Entrepreneurs: a Journal of Thoughts...

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If you are like many people, even the thought of delivering a speech in front of an audience will get your palms sweating. The fear of public speaking ranks high among the most common phobias, and for good reason: most of us approach the situation with the wrong mindset, which in turn makes us live out our worst fears in a public forum. As Michael Parker notes in IT’S NOT WHAT YOU SAY: How to Sell Your Message When It Matters Most (A TarcherPerigee paperback; on sale January 2016), our fixation on the content of our words – and not the presentation of ourselves – is what brings us down. Once the Vice-Chairman of London’s Saatchi & Saatchi, and one of the world’s most experienced advertising pitch men, having made more than 1,000 pitches in his successful career, Parker has learned first-hand that an effective presentation, a job interview, or even a speech at a wedding hinges on our ability to portray ourselves as passionate, relatable, and collected. But, if we are focused on what we say, and not how we act, we will fail to persuade our audience. Applied in the boardroom, at the pulpit, or even in conversation, these tenets will help you present better in any situation.

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Marketing today requires doing a little bit of everything from creative writing to HTML to light Photoshopping. There are a ton of free tools to make those tasks easier and scalable. Originally presented at Suffolk University's Bridging the Gap Conference--April 18th, 2014. WEB APPS http://zapier.com https://ifttt.com/ http://twitterfeed.com/ http://gaggleamp.com http://landerapp.com/ https://support.google.com/analytics/answer/1033867?hl=en http://99designs.com/ http://visual.ly http://www.alexa.com/ http://www.hubspot.com/blog-topic-generator http://www.wordle.net/ www.inboundwriter.com http://litmus.com/ http://www.inboundwriter.com/ https://www.optimizely.com/ http://thenounproject.com/ http://fortawesome.github.io/Font-Awesome/ https://www.facebook.com/help/459892990722543/ http://ads.twitter.com https://plzadvize.com/ DESKTOP APPS https://itunes.apple.com/us/app/caffeine/id411246225?mt=12 http://jumpcut.sourceforge.net/ http://www.gifgrabber.com/ http://www.gimp.org/ EMAIL TOOLS http://getsignals.com http://www.yesware.com/ http://www.boomeranggmail.com/ http://rapportive.com/ http://www.wisestamp.com/ http://verify-email.org MOBILE APPS https://play.google.com/store/apps/details?id=com.xuchdeid.clear https://itunes.apple.com/us/app/cardmunch-business-card-reader/id478351777?mt=8 BROWSER PLUGINS https://chrome.google.com/webstore/detail/omnidrive/gpnikbcifngfgfcgcgfahidojdpklfia?hl=en-US https://addons.mozilla.org/en-US/firefox/addon/klout/ LEARNING PLATFORMS http://www.google.com/analytics/learn/ http://www.codecademy.com/ http://teamtreehouse.com/ https://generalassemb.ly/ http://www.intelligent.ly/ http://smarterer.com/

40 Tools in 20 Minutes: Hacking your Marketing Career

Eric Leist

Australian Digital Marketing Landscape 2016

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Clickbait: A Guide To Writing Un-Ignorable Headlines

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The best part being with different colleagues is we learn a lot from them. Good or bad, sooner or later, better or best, we learn something unique from the different personalities working with and around us at our workplace. Read more interesting content, at www.thecareermuse.co.in - We intend to inform and inspire recruiters, job seekers and anyone with an interest in the workplace and HR technology. Hope you enjoyed reading the Infographic. Feel free to share your feedback with us at @CareerBuilderIn

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Brand awareness is key. One goal of any business should be to be the first one that comes to mind when people are in need of a particular product or service. Brand recognition has a direct impact on the success of all businesses. Researchers refer to this concept as “brand equity,” which gauges how consumers react to a brand’s name1. Brand equity and awareness aren’t automatic; companies must employ frequent attempts to introduce their brand and services to their target audience.

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The Other C Word: What makes great content marketing great

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An effective pitch presentation can be the difference between securing investment and/or support for your startup. Download our slide presentation, "Build a Better Pitch Deck," and gain insight on what content to include in your slides and how to design them for the most impact. This information is aggregated from leading entrepreneurship and investor sources both in Arizona and throughout the nation.

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Today we all live and work in the Internet Century, where technology is roiling the business landscape, and the pace of change is only accelerating. In their new book How Google Works, Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg share the lessons they learned over the course of a decade running Google. Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims with numerous insider anecdotes from Google’s history. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works is a new book that explains how to do just that. This is a visual preview of How Google Works. You can pick up a copy of the book at www.howgoogleworks.net

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Why "What If"...? The What If Technique tackles the challenge of engaging a creative, disruptive mindset when it comes to design thinking and crafting innovative user experiences. Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures, who hold on tight to psychological blocks, corporate lore, and excuse personas that stifle creativity and possibilities (see www.motivatedesign.com/what-if for more details). The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking, overcome barriers to creativity, and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products. Let's find out what's what together! Explore your "What Ifs" with us. See www.motivatedesign.com/what-if for details about the What If Technique, studio workshops, the book, case studies and more downloads--including a the sample chapter "Corporate Lore and Blocks to Creativity" Connect with us @Motivate_Design

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For the newest version of this presentation, always go to: 4ourth.com/tppt For the latest video version, see: 4ourth.com/tvid Presented at ConveyUX in Seattle, 7 Feb 2014 For the newest version of this presentation, always go to: 4ourth.com/tppt For the latest video version, see: 4ourth.com/tvid We are finally starting to think about how touchscreen devices really work, and design proper sized targets, think about touch as different from mouse selection, and to create common gesture libraries. But despite this we still forget the user. Fingers and thumbs take up space, and cover the screen. Corners of screens have different accuracy than the center. It's time to re-evaluate what we think we know. Steven reviews his ongoing research into how people actually interact with mobile devices, presents some new ideas on how we can design to avoid errors and take advantage of this new knowledge, and leaves you with 10 (relatively) simple steps to improve your touchscreen designs tomorrow.

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