Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

4 Deadly Mistakes Most Startups Make When They Launch

177,433 views

Published on

Wondering how to launch your startup? The first step to having a successful startup launch is understanding the mistakes that most startups make so you can avoid them. In this presentation, you're going to learn the most popular mistakes that startups make and how you can avoid them.

  • Sex in your area is here: www.bit.ly/sexinarea
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • HOW TO UNLOCK HER LEGS! (SNEAK PEAK), learn more...  http://t.cn/AijLRbnO
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Download Movie copy and paste Link▬►►► https://t.co/0Q7a9OBTfE
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Download Movie copy and paste Link▬►►► https://t.co/0Q7a9OBTfE
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

4 Deadly Mistakes Most Startups Make When They Launch

  1. DEADLY MISTAKES MOST STARTUPS MAKE WHEN THEY launch Ross Simmonds | rosssimmonds.com | @TheCoolestCool
  2. Have you ever wondered why some startup launches are things of beauty, while others fail to meet the mark? 
  3. Could it be the fault of the founder for not planning well enough in advance?
  4. Or is it their PR teams fault for not positioning them correctly?
  5. The reality is, not all launches are created equal…
  6. HOT NEWS Some get more media than others. Some get more social shares than others. Some have to go back to the drawing board.
  7. HOT NEWS Some get more media than others. Some get more social shares than others. Some have to go back to the drawing board.
  8. TEST Through all of my research on this topic, and through experience with several successful and failed startups alike, there are a few things I’ve learned over the last few years.
  9. TEST Through all of my research on this topic, and through experience with several successful and failed startups alike, there are a few things I’ve learned over the last few years. In this deck, you’re going to learn 4deadlylaunchmistakes and how to avoid them…
  10. DeadlyMistakes for Startup Launches 1 Using Sign Ups As Your Only Metric 2 Not Planning Your Media Strategy Before Launch 3 Not Asking For Help From Others 4 Thinking Of Launch Day As a 24 Hour Event
  11. Seasoned marketers know this quite well - you’re not going to acquire every single person that visits your site at launch. It should also be pretty obvious that the majority of your customers aren’t going to come from a single 24-hour bump in traffic. UsingSignUpsAsYourOnlyMetric TOTAL VISITORS NEW CUSTOMERS
  12. You need to recognize that your customers have a lifecycle, before they actually buy your product or sign up. During the launch, you may have captured their curiosity, but until they give you their email or credit card – you don’t have their complete attention. UsingSignUpsAsYourOnlyMetric TOTAL VISITORS NEW CUSTOMERS LEAD GEN
  13. It’s important that you recognize that your customers have a lifecycle, before they actually buy your product or sign up. It’s your job to help move them through that life cycle and get closer to actually buying your product or signing up. During the launch, you may have captured their curiosity, but until they give you their email or credit card – you don’t have their complete attention. UsingSignUpsAsYourOnlyMetric
  14. It’s important that you recognize that your customers have a lifecycle, before they actually buy your product or sign up. It’s your job to help move them through that life cycle and get closer to actually buying your product or signing up. During the launch, you may have captured their curiosity, but until they give you their email or credit card – you don’t have their complete attention. UsingSignUpsAsYourOnlyMetricYou want them to say
  15. Rather than solely focusing on new customers, focus on using your launch to capture emails of relevant leads. Create content that is relevant to their interests and align with your product offering. UsingSignUpsAsYourOnlyMetric TOTAL VISITORS NEW CUSTOMERS LEAD GEN
  16. For example, if you’re in Accounting Software, create an eBook or course that your target audience would be interested in downloading. Ask for first name (for personalization) & email for outreach. The Ultimate Guide to Managing Your Finances Without An Expensive Accountant FREE: Five Week Course How To Charge More Than Your Competition And Win Business
  17. This is a big one. Planning your media outreach the day before launch is a one-way street to mediocre coverage and results.  NotPlanningYourMediaStrategyBeforeLaunch
  18. If you have a product or service that you’re planning to launch within the next twelve months, start planning your media strategy NOW. Generating press and earning mentions on influential blogs isn’t a 24-hour game.  NotPlanningYourMediaStrategyBeforeLaunch 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Su Mo Tu We Th Fr Sa JULY 20151 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Su Mo Tu We Th Fr Sa JULY 2015 START NOW
  19. For brands that are relatively unknown and new to the market, success in generating buzz will take time and a rigorous effort. First, it’s important to figure out exactly what your key message is. Here are a few stories that tend to resonate with journalists and press: NotPlanningYourMediaStrategyBeforeLaunch Game changing product Accepted in accelerator Already Successful Founder Raised $500K+ VC Founder Has Unique Story Relevant To Current Issues
  20. Once you’ve uncovered your story, it’s time to start pitching media with the goal of landing a big story. If no one bites, it’s time to go after some smaller fish in the sea. Another great launch strategy is leveraging sites like: NotPlanningYourMediaStrategyBeforeLaunch ProductHunt BetaList ShowHN Mashable CrunchBase Reddit (Trust me)
  21. Once you have a clear understanding of the story you’re hoping to tell, it’s time to start finding the right media outlets and journalists to establish rapport with.  Dmitry Dragilev calls it the Hit List. NotPlanningYourMediaStrategyBeforeLaunch
  22. The hit list is the list of reporters and journalists you need to connect with before and during your launch. This process starts with a quick visit to Google, selecting news, and typing in keywords using the following formulas: NotPlanningYourMediaStrategyBeforeLaunch [Your Industry] [Startup] [Competitors Name] [Your Industry] [Launch] [Your Industry] [Investment]
  23. Another great approach to finding sites worth pitching is using Google image search to track competitors’ primary photos.  Start by finding one of the most recent or popular stories that were used in one of your competitor’s content. NotPlanningYourMediaStrategyBeforeLaunch COMPETITOR CONTENT
  24. Upon finding this image, you would take it over to Google Image Search and see what other blogs or influencers used that image in their content. Once you drop it in, Google will give you a list of articles and Twitter users who shared the image. NotPlanningYourMediaStrategyBeforeLaunch COMPETITOR CONTENT COMPETITOR CONTENT COMPETITOR CONTENT COMPETITOR CONTENT COMPETITOR CONTENT COMPETITOR CONTENT
  25. Your next step is to find out who authored these articles and start building a relationship. It could start with a simple back and forth exchange over Twitter or LinkedIn. From there, it should be taken into email where you can start to explain what you do and what problem your product is looking to solve. NotPlanningYourMediaStrategyBeforeLaunch Click for more on this from Dmitry Dragilev
  26. Your next step is to find out who authored these articles and start building a relationship. It could start with a simple back and forth exchange over Twitter or LinkedIn. From there, it should be taken into email where you can start to explain what you do and what problem your product is looking to solve. NotPlanningYourMediaStrategyBeforeLaunch Butdon’tstopthere…
  27. Game changing product Game changing product This is really just the beginning. The key is to recognize that this is about establishing a relationship, nurturing that relationship, and having a story worth writing about when you make the request. NotPlanningYourMediaStrategyBeforeLaunch
  28. Don’t be afraid to reach out to your those in your circle for help. Don’t be afraid to ask investors, partners, clients, or past colleagues to support your launch. If you have built strong relationships, this isn’t going to feel like an annoyance to your network; it’s going to feel like a friend or someone they like is simply asking for a favour. NotAskingForHelpFromOthers
  29. If someone doesn’t want to support your launch, it’s likely that you simply don’t have that strong of a connection yet. NotAskingForHelpFromOthers
  30. If someone doesn’t want to support your launch, it’s likely that you simply don’t have that strong of a connection yet. NotAskingForHelpFromOthers Plus, the people who have your back when you need it are the people who you’ll know to support when they need you. (Tweet This)
  31. Build a real connection. Add value to their life before you need something. Develop that bond. Don’t be afraid to get personal and hang out. And don’t be afraid to ask for help. S.O.S
  32. Your launch isn’t a one time thing. ThinkingOfLaunchDayAsa24HourEvent 24-7-365 your launch is happening
  33. You’re always launching. ThinkingOfLaunchDayAsa24HourEvent You’re always trying to get buzz. You’re always trying to drive more sign ups & generate leads. ! SIGN UP
  34. ThinkingOfLaunchDayAsa24HourEvent For some reason, a lot of founders crack a bottle on launch day and think it’s over. In reality, the launch “day” should actually be an entire month of effort and push.
  35. ThinkingOfLaunchDayAsa24HourEvent It’s not over when TechCrunch writes about you. It’s not over when you’re number one on ProductHunt. It’s not over when the folks at Shark Tank reach out to you. $ It’snotoveruntilyou’vesuccessfully builtathrivingandconcretebusiness. $ $ $ $
  36. ThinkingOfLaunchDayAsa24HourEvent You need to now start looking at how you can get an endorsement from a relevant industry blogger. You need to start thinking about how you can land an interview on a very targeted podcast. You need to start building connections with relevant influencers who would benefit from using your product.
  37. Keep that Momentum. Keep Launching. Keep Hustling. $$
  38. For additional tips on how to successfully launch a startup, check out my book - Stand Out: A Content Marketing Guide for Entrepreneurs www.standoutguide.com
  39. @TheCoolestCool www.rosssimmonds.com Ross Simmonds

×