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How To Generate Your First
20,000 Followers On Instagram
Ross Simmonds | rosssimmonds.com | @TheCoolestCool
Do you have an
Instagram
account?
TYPICALUSER
Following
245
posts
Mr. Typical
320
followers
124
following
I’m a pretty typical Insta user.
AWESOMEUSER
Follo...
Do you ever wonder why
some accounts attract thou-
sands of followers and
others struggle to break the
first 10k?
I DID.......
If you’ve
ever wondered...
Then this is the
deck for you...
“Where do I
even start?!”
“How can I
increase
engagement
per p...
In this deck, I’m
going to show you
exactly
How I’ve been able
create content that
drives engagement…
How I’ve been able t...
First tactic is pretty simple…
Pro Tip: Include them in your visuals
and in the caption.
USE OBVIOUS
CALL TO ACTIONS
This fun image approach from Brisk
has the like built into the call to
action. The company asks fans to
double-tap their f...
USING A CALL TO ACTION IS GREAT BUT USING ONE
THAT LEVERAGES YOUR FOLLOWERS CONNECTIONS IS
EMOTIONEMOTION
UNLOCK THE POWER...
One trend I noticed early on when
using Instagram was how often my
friends would tag me under silly
posts or unique conten...
THEN I REALIZED THAT THIS WAS
HAPPENING EVERYWHERE...
AND THEN IT HIT ME…
Asking your followers to “Tag their loved ones” or “The person who
inspires them” resulted in more exposure and the people...
Check out this shot. Let us know what
you think in the comments below! #Instagood
IMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIO...
IMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONS
So instead of using them directly in ...
IMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONS
As the other comments start rolling i...
HASHTAGSHASHTAGSHASHTAGSHASHTAGS
Hashtags help organize and categorize images and video content, which
aids in the process...
HASHTAGSHASHTAGSHASHTAGSHASHTAGS
Make sure to use Instagram hashtags that
are relevant to the audience you’re
attempting t...
One of the most popular
(and all-purpose) hashtags on
Instagram is #TBT, or Throwback
Thursday.
For example, Pepsi leverag...
#HASHTAG
WHEN YOU’RE BUILDING UP FOLLOWERS ON INSTAGRAM, REACH IS
EVERYTHING
NOTHING HELPS INSTAGRAM VISIBILITY LIKE A REL...
WELL, THAT WAS WHAT I ORIGINALLY
THOUGHT…UNTIL I MET THE WONDERFUL
WORLD OF...
“SHOUT OUTS”
On Instagram, you might notice people commenting on your photos
with the acronym S4S, which stands for shout-out for shout...
Look for pages with a
similar target audience
TO GET THE BALL ROLLING:TO GET THE BALL ROLLING:TO GET THE BALL ROLLING:TO G...
52
AWESOMEUSER
Following
845
posts
Mr. Awesome
50.5k
followers
324
following
www.mr.awesome.com
After you find appropriate ...
To make a public request, comment on one of the page’s posts.
Request a shout-out for shout-out in the comments, like this...
OR, SEND A DIRECT MESSAGEOR, SEND A DIRECT MESSAGEOR, SEND A DIRECT MESSAGEOR, SEND A DIRECT MESSAGE
Upload a photo as you...
OR, SEND A DIRECT MESSAGEOR, SEND A DIRECT MESSAGEOR, SEND A DIRECT MESSAGEOR, SEND A DIRECT MESSAGE
3
Add a caption askin...
Build relationships with the people behind large
accounts and ask them to give shout outs to your
account. Sometimes you h...
Why blend in when you were born to
stand out?
WHY BLEND IN
WHEN YOU WERE
BORN TO
Stand Out
80Million+that’s the average number of photos uploaded to Instagram per day…
So how does one go
about standing out?
People engage with posts that make them laugh.
UNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOG...
People engage with posts that make them feel good about themselves.
UNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN...
People engage with posts that are remarkable.
UNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGY...
People engage with posts that are top of mind stories.
UNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & ...
People engage with posts that are filled with the right emotions.
UNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BE...
People engage with posts that deliver valuable information.
UNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIO...
Now that you know
what to put into your
account, don’t forget
to promote it...
So there you have it…
With more than 300 million monthly
active users, it’s no wonder more than
40% of Fortune 100 companies
are using Instagram.
Ross
Simmonds
52
AWESOMEUSER
Following
845
posts
Mr. Awesome
50.5k
followers
324
following
www.mr.awesome.com
52
AWESOMEUS...
Remember…
I uncovered these insights from months
of interviews, discussions and hands-on
trial & error.
Instagram is a channel with ...
If you’re looking for someone who can
help you tap into the opportunity…
I’d be happy to show you a few more
tips and tricks that you can use to
grow your account or help deliver the
content you ...
@TheCoolestCool
www.rosssimmonds.com
Ross
Simmonds
Get in touch!
The team and I would
be happy to help…
ross@rosssimmonds....
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How To Generate Your First 20,000 Followers On Instagram

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Be sure to check out: RossSimmonds.com for more information on Instagram!

Want to grow your Instagram following quickly? In this guide, I describe some of the tactics being used by brands all over the world and personal accounts to build their following.

Published in: Social Media, Marketing
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How To Generate Your First 20,000 Followers On Instagram

  1. How To Generate Your First 20,000 Followers On Instagram Ross Simmonds | rosssimmonds.com | @TheCoolestCool
  2. Do you have an Instagram account?
  3. TYPICALUSER Following 245 posts Mr. Typical 320 followers 124 following I’m a pretty typical Insta user. AWESOMEUSER Following 845 posts Mr. Awesome 50.5k followers 324 following www.mr.awesome.com Do you ever wonder why... Some accounts attract thousands of followers and others struggle to break the first 10k?
  4. Do you ever wonder why some accounts attract thou- sands of followers and others struggle to break the first 10k? I DID.... And then I spent months talking to people behind accounts that have hundreds of thousands of followers and took their insights to grow the accounts of both clients and my own company, @HustleGrindCo to more than 40,000 followers...
  5. If you’ve ever wondered... Then this is the deck for you... “Where do I even start?!” “How can I increase engagement per post?” “What type of posts should I be sharing?” “How can I get more likes on Instagram?” “How can I get more followers?”
  6. In this deck, I’m going to show you exactly How I’ve been able create content that drives engagement… How I’ve been able to attract the attention of followers quickly 20k followers 200 followers &
  7. First tactic is pretty simple… Pro Tip: Include them in your visuals and in the caption. USE OBVIOUS CALL TO ACTIONS
  8. This fun image approach from Brisk has the like built into the call to action. The company asks fans to double-tap their favorite flavor - any double-tap on the image will result in a like which will ultimately drive engagement.
  9. USING A CALL TO ACTION IS GREAT BUT USING ONE THAT LEVERAGES YOUR FOLLOWERS CONNECTIONS IS EMOTIONEMOTION UNLOCK THE POWER OFUNLOCK THE POWER OF BRILLIANTBRILLIANTBRILLIANTBRILLIANT
  10. One trend I noticed early on when using Instagram was how often my friends would tag me under silly posts or unique content. It was their way of sharing something with me that they thought I would be interested in. 1212
  11. THEN I REALIZED THAT THIS WAS HAPPENING EVERYWHERE... AND THEN IT HIT ME…
  12. Asking your followers to “Tag their loved ones” or “The person who inspires them” resulted in more exposure and the people tagged sometimes turn into followers. LEVERAGE INSTAGRAM CONNECTIONSLEVERAGE INSTAGRAM CONNECTIONSLEVERAGE INSTAGRAM CONNECTIONSLEVERAGE INSTAGRAM CONNECTIONS
  13. Check out this shot. Let us know what you think in the comments below! #Instagood IMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONS The next thing to realize is that this looks spammy as a caption: “Check out this shot. Let us know what you think in the comments below! #Instagood #InstaShot #POTD #Coffee #CoffeeShot #CoffeeArt #BeautifulPics #PicsOfTheDay #Great Pictures #Artistic #Art #Drinks”
  14. IMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONS So instead of using them directly in the post, use them in the first comment for the same impact! Step 1: Make the post. Step 2: Comment on your own post with hashtags.
  15. IMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONSIMPROVE YOUR CAPTIONS As the other comments start rolling in, your comment with hashtags disappears...
  16. HASHTAGSHASHTAGSHASHTAGSHASHTAGS Hashtags help organize and categorize images and video content, which aids in the process of content discovery. If a user searches for #Yoga, they’ll be met with the top posts and recent posts that used that hashtag:
  17. HASHTAGSHASHTAGSHASHTAGSHASHTAGS Make sure to use Instagram hashtags that are relevant to the audience you’re attempting to reach. A cupcake company should add Instagram hashtags that are specific to their industry, like #EEEEATS or #Instafood, rather than hashtags like #Inspiration or #Fitspiration. No one likes a brand that stuffs posts with unrelated hashtags. #PartyFoul #EEEEATS #Instafood
  18. One of the most popular (and all-purpose) hashtags on Instagram is #TBT, or Throwback Thursday. For example, Pepsi leverages the hashtag’s popularity by adding a relevant image. HASHTAGSHASHTAGSHASHTAGSHASHTAGS
  19. #HASHTAG WHEN YOU’RE BUILDING UP FOLLOWERS ON INSTAGRAM, REACH IS EVERYTHING NOTHING HELPS INSTAGRAM VISIBILITY LIKE A RELEVANT YOU NEED TO DO WHATEVER IT TAKES TO GET YOUR CONTENT IN FRONT OF THE RIGHT AUDIENCE AT THE RIGHT TIME.
  20. WELL, THAT WAS WHAT I ORIGINALLY THOUGHT…UNTIL I MET THE WONDERFUL WORLD OF... “SHOUT OUTS”
  21. On Instagram, you might notice people commenting on your photos with the acronym S4S, which stands for shout-out for shout-out. SHOUT OUTSSHOUT OUTSSHOUT OUTSSHOUT OUTS A shout-out is when you promote someone else’s account to your own followers. This is an example:
  22. Look for pages with a similar target audience TO GET THE BALL ROLLING:TO GET THE BALL ROLLING:TO GET THE BALL ROLLING:TO GET THE BALL ROLLING: To find these accounts, type keywords in the Instagram user search or do a web search for your specialty plus “Instagram accounts.” Specialty + Instagram accounts Look for companies with a similar or greater following than your page. 1. 2. That way it’s a mutually beneficial situation.
  23. 52 AWESOMEUSER Following 845 posts Mr. Awesome 50.5k followers 324 following www.mr.awesome.com After you find appropriate pages, reach out to make a request publicly or privately… TYPICALUSER Following 245 posts Mr. Typical 320 followers 124 following I’m a pretty typical Insta user.
  24. To make a public request, comment on one of the page’s posts. Request a shout-out for shout-out in the comments, like this user. MAKE A PUBLIC REQUESTMAKE A PUBLIC REQUESTMAKE A PUBLIC REQUESTMAKE A PUBLIC REQUEST intellegent.style Hey!! Interested in a S4S?SHOUT OUT REQUEST
  25. OR, SEND A DIRECT MESSAGEOR, SEND A DIRECT MESSAGEOR, SEND A DIRECT MESSAGEOR, SEND A DIRECT MESSAGE Upload a photo as you would any other image on Instagram. 1 2 However, instead of selecting Followers, click ‘Direct’
  26. OR, SEND A DIRECT MESSAGEOR, SEND A DIRECT MESSAGEOR, SEND A DIRECT MESSAGEOR, SEND A DIRECT MESSAGE 3 Add a caption asking if the user is interested in doing a shout-out for shout-out. Then type the name of the user you would like to message in search, and select the correct name. Smexaminer 4 Hey! Would you be interested in doing a Shout for Shout?
  27. Build relationships with the people behind large accounts and ask them to give shout outs to your account. Sometimes you have to shout them out twice to get one in return. Or you pay for shout outs! Whether it’s in the industry of fitness, food, inspiration, fashion or gaming - the possibilities for building a following from shouts are endless. Get in touch if you’d like to learn more
  28. Why blend in when you were born to stand out? WHY BLEND IN WHEN YOU WERE BORN TO Stand Out
  29. 80Million+that’s the average number of photos uploaded to Instagram per day… So how does one go about standing out?
  30. People engage with posts that make them laugh. UNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGY
  31. People engage with posts that make them feel good about themselves. UNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGY
  32. People engage with posts that are remarkable. UNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGY WOAH..
  33. People engage with posts that are top of mind stories. UNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGY
  34. People engage with posts that are filled with the right emotions. UNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGY
  35. People engage with posts that deliver valuable information. UNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGYUNDERSTAND HUMAN BEHAVIOUR & PSYCOLOGY
  36. Now that you know what to put into your account, don’t forget to promote it...
  37. So there you have it…
  38. With more than 300 million monthly active users, it’s no wonder more than 40% of Fortune 100 companies are using Instagram.
  39. Ross Simmonds 52 AWESOMEUSER Following 845 posts Mr. Awesome 50.5k followers 324 following www.mr.awesome.com 52 AWESOMEUSER Following 845 posts Mr. Awesome 50.5k followers 324 following www.mr.awesome.com you can drive great return for your brand. With the right Instagram marketing plan
  40. Remember…
  41. I uncovered these insights from months of interviews, discussions and hands-on trial & error. Instagram is a channel with potential that I believe is still untapped..
  42. If you’re looking for someone who can help you tap into the opportunity…
  43. I’d be happy to show you a few more tips and tricks that you can use to grow your account or help deliver the content you need to take your account to the next level...
  44. @TheCoolestCool www.rosssimmonds.com Ross Simmonds Get in touch! The team and I would be happy to help… ross@rosssimmonds.com

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